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Author: Richard F. Kuisel
Publisher: Univ of California Press
ISBN: 9780520918412
Category : History
Languages : en
Pages : 316
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Book Description
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.
Author: Richard F. Kuisel
Publisher: Univ of California Press
ISBN: 9780520918412
Category : History
Languages : en
Pages : 316
Get Book Here
Book Description
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.
Author: Richard F. Kuisel
Publisher: Univ of California Press
ISBN: 0520206983
Category : History
Languages : en
Pages : 314
Get Book Here
Book Description
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.
Author: Elaine Sciolino
Publisher: Macmillan
ISBN: 1429933291
Category : Social Science
Languages : en
Pages : 352
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Book Description
The hidden truth about the French way of life: it's all about seduction—its rules, its pleasures, its secrets France is a seductive country, seductive in its elegance, its beauty, its sensual pleasures, and its joie de vivre. But Elaine Sciolino, the longtime Paris bureau chief of The New York Times, has discovered that seduction is much more than a game to the French: it is the key to understanding France. Seduction plays a crucial role in how the French relate to one another—not just in romantic relationships but also in how they conduct business, enjoy food and drink, define style, engage in intellectual debate, elect politicians, and project power around the world. While sexual repartee and conquest remain at the heart of seduction, for the French seduction has become a philosophy of life, even an ideology, that can confuse outsiders. In La Seduction, Sciolino gives us an inside view of how seduction works in all areas, analyzing its limits as well as its power. She demystifies the French way of life in an entertaining and personal narrative that carries us from the neighborhood shops of Paris to the halls of government, from the gardens of Versailles to the agricultural heartland. La Seduction will charm you and encourage you to lower your defenses about the French. Pull up a chair and let Elaine Sciolino seduce you.
Author: Richard F. Kuisel
Publisher: Princeton University Press
ISBN: 0691161984
Category : History
Languages : en
Pages : 513
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Book Description
How the French have used American culture to define a unique modern identity There are over 1,000 McDonald's on French soil. Two Disney theme parks have opened near Paris in the last two decades. And American-inspired vocabulary such as "le weekend" has been absorbed into the French language. But as former French president Jacques Chirac put it: "The U.S. finds France unbearably pretentious. And we find the U.S. unbearably hegemonic." Are the French fascinated or threatened by America? They Americanize yet are notorious for expressions of anti-Americanism. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and contradictions of France's relationship to American politics and culture. Richard Kuisel shows how the French have used America as both yardstick and foil to measure their own distinct national identity. They ask: how can we be modern like the Americans without becoming like them? France has charted its own path: it has welcomed America's products but rejected American policies; assailed America's "jungle capitalism" while liberalizing its own economy; attacked "Reaganomics'" while defending French social security; and protected French cinema, television, food, and language even while ingesting American pop culture. Kuisel examines France's role as an independent ally of the United States—in the reunification of Germany and in military involvement in the Persian Gulf and Bosnia—but he also considers the country's failures in influencing the Reagan, Bush, and Clinton administrations. Whether investigating France's successful information technology sector or its spurning of American expertise during the AIDS epidemic, Kuisel asks if this insistence on a French way represents a growing distance between Europe and the United States or a reaction to American globalization. Exploring cultural trends, values, public opinion, and political reality, The French Way delves into the complex relationship between two modern nations.
Author: Ollivier Pourriol
Publisher: Penguin
ISBN: 0525507167
Category : Self-Help
Languages : en
Pages : 242
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Book Description
Sick of striving? Giving up on grit? Had enough of hustle culture? Daunted by the 10,000-hour rule? Relax: As the French know, it's the best way to be better at everything. In the realm of love, what could be less seductive than someone who's trying to seduce you? Seduction is the art of succeeding without trying, and that's a lesson the French have mastered. We can see it in their laissez-faire parenting, chic style, haute cuisine, and enviable home cooking: They barely seem to be trying, yet the results are world-famous--thanks to a certain je ne sais quoi that is the key to a more creative, fulfilling, and productive life. For fans of both Mark Manson's The Subtle Art of Not Giving a F*ck and Alain de Botton's How Proust Can Change Your Life, philosopher Ollivier Pourriol's The French Art of Not Trying Too Hard draws on the examples of such French legends as Descartes, Stendhal, Rodin, Cyrano de Bergerac, and Françoise Sagan to show how to be efficient à la française, and how to effortlessly reap the rewards. A PENGUIN LIFE TITLE
Author: Stephane Gerson
Publisher: Cornell University Press
ISBN: 1501724312
Category : History
Languages : en
Pages : 341
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Book Description
Nineteenth-century France grew fascinated with the local past. Thousands of citizens embraced local archaeology, penned historical vignettes and monographs, staged historical pageants, and created museums and pantheons of celebrities. Stéphane Gerson's rich, elegantly written, and timely book provides the first cultural and political history of what contemporaries called the "cult of local memories," an unprecedented effort to resuscitate the past, instill affection for one's locality, and hence create a sense of place. A wide range of archival and printed sources (some of them untapped until now) inform the author's engaging portrait of a little-known realm of Parisian entrepreneurs and middling provincials, of obscure historians and intellectual luminaries. Arguing that the "local" and modernity were interlaced, rather than inimical, between the 1820s and 1890s, Gerson explores the diverse uses of local memories in modern France—from their theatricality and commercialization to their political and pedagogical applications. The Pride of Place shows that, contrary to our received ideas about French nationhood and centralism, the "local" buttressed the nation while seducing Parisian and local officials. The state cautiously supported the cult of local memories even as it sought to co-opt them and grappled with their cultural and political implications. The current enthusiasm for local memories, Gerson thus finds, is neither new nor a threat to Republican unity. More broadly yet, this book illuminates the predicament of countries that, like France, are now caught between supranational forces and a revival of local sentiments.
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496
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Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Author: Jean-Charles Beytrison
Publisher: Xlibris Corporation
ISBN: 1462800564
Category : Self-Help
Languages : en
Pages : 195
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Book Description
The concept of this book is truly unique Based on true stories, the author gives advice, hints and suggestions to help a man put a woman in his bed, and all age groups can identify with the situations. The style is clear, concise, simple and humorous. Most of all, A European Man's Guide to Seducing Women instills in the reader a new sense of confidence when meeting a woman. It's definitively a must-read book!
Author: Celeste Bradley
Publisher: St. Martin's Paperbacks
ISBN: 1429901896
Category : Fiction
Languages : en
Pages : 352
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Book Description
Elite spies, secret defenders of the king, The Royal Four are unsurpassed in courage, honor, and daring. Known to his brothers-in-arms as The Falcon, Lord Wyndham is the most secretive and aloof of the four. But when The Falcon meets the impetuous Lady Alicia, he discovers a soul mate whose hidden fire matches his own... SEDUCING THE SPYLady Alicia Lawrence was cast out of polite society and branded a liar for a youthful mistake. When she overhears details of a conspiracy that could affect her country's fate, she turns to the one person who might believe her—Stanton Horne, Lord Wyndham. Posing as Wyndham's mistress in order to root out the enemy, Alicia is drawn into an uneasy partnership...and a wildly seductive liaison. Lord Wyndham's uncanny ability to detect lies has made him a valuable member of the Royal Four, but in matters of romance it has proven a distinct liability. Alicia is the only woman whose thoughts he cannot read...and the only one whose sensual touch quenches every secret desire. As the mission grows more dangerous and more personal, and each encounter with Alicia more fiery than the last, this daring spy must face his greatest challenge yet—learn to trust the passion in his heart...
Author: William J. Cloonan
Publisher:
ISBN: 1786941325
Category : History
Languages : en
Pages : 320
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Book Description
Frères Ennemis focuses on Franco-American tensions reflected in literature. Each chapter explores the evolution/devolution of the often fraught relations between the two nations, ranging from an initial French fear of American cultural dominance to the eventual realization that France could absorb this cultural invasion into its own traditions.
