Author: Corey Sandler
Publisher:
ISBN: 9780735201156
Category :
Languages : en
Pages :

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Book Description

Author: D. Stroud
Publisher: Springer
ISBN: 023037820X
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Author: Michael Dalton Johnson
Publisher: SalesDog
ISBN: 1934346144
Category : Business & Economics
Languages : en
Pages : 290

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Author: Rick Brandon
Publisher: Simon and Schuster
ISBN: 0743262549
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Discusses how to eliminate unethical behavior at the workplace, demonstrating how to master corporate politics ethically through an understanding of political styles and an application of strategies in such areas as networking and idea promotion.

Author: John Lovett
Publisher: John Wiley & Sons
ISBN: 1118149017
Category : Computers
Languages : en
Pages : 386

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Book Description
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Author: Sara Lundberg
Publisher: Ulysses Press
ISBN: 1612431259
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
Offers tips for scoring the best bargains and deals at the grocery store, providing advice on maximizing coupons, enjoying a stress-free shopping experience, and preparing meals that stretch every dollar.

Author: Braun Mincher
Publisher: Braun Mincher
ISBN: 0979700302
Category : Business & Economics
Languages : en
Pages : 474

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Book Description
A comprehensive guide to personal finance covers such topics as consumer credit, real estate mortgages, property leases, car buying and financing, insurance, taxes, investments, and wills.

Author: John-Paul Micek
Publisher: Morgan James Publishing
ISBN: 1614487529
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada

Author:
Publisher:
ISBN: 9780887232701
Category : Consumer education
Languages : en
Pages : 408

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Book Description

Author: Karen Gingerich
Publisher: iUniverse
ISBN: 1462001076
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
The Susan Southerland Secret has given me techniques to make the most of the time I have with clients to take my sales to another level, build a better relationship with clients, and give me an even better understanding of their personalities. Thank you, Susan Southerland Secret! Maria Shafer, Celebration Expert Sales and marketing are as important to a wedding business as creating a beautiful, memorable day for the bride and groom. Yet, those two words can be intimidating, even to the most dynamic, energized, and experienced wedding professional. Fear no more. In The Susan Southerland Secret, three industry experts share valuable tips that will provide both novice and seasoned wedding professionals a renewed confidence in selling and marketing. Susan Southerland, Kristy Chenell, and Karen Gingerich rely on their extensive backgrounds in wedding planning, marketing, and sales to offer their secret to successa distinct concept called personality marketing. Wedding professionals will learn how to identify bridal personalities and their buying decisions; recognize a brides strengths and weaknesses; win a brides confidence through tailored sales and marketing messages; stand out from the competition and close the deal. The Susan Southerland Secret offers incredible insight into a brides mind, ultimately helping wedding professionals become superior salespeople, expert contract negotiators, and champions of customer service.