Secrets of the Mail-order Trade PDF Download
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Author: Samuel Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 194
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Book Description
Author: Samuel Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 194
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Book Description
Author: Joseph Sugarman
Publisher:
ISBN: 9781891686061
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Author: Kirk Demarais
Publisher: Insight Editions
ISBN: 9781608870264
Category : Humor
Languages : en
Pages : 0
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Book Description
Rediscover your sense of wonder! Generations of comic book readers remember the tantalizing promises of vintage novelty advertisements that offered authentic laser-gun plans, x-ray specs, and even 7-foot-tall monsters (with glow-in-the-dark eyes!). But what would you really get if you entrusted your hard-earned $1.69 to the post office? Mail-Order Mysteries answers this question, revealing the amazing truths (and agonizing exaggerations) about the actual products marketed to kids in the ‘60s, ‘70s, and ‘80s. Pop-culture historian Kirk Demarais shares his astonishing collection, including: 100 Toy Soldiers in a Footlocker Count Dante’s World’s Deadliest Fighting Secrets GRIT Hercules Wrist Band Hypno-Coin Life-Size Monsters Mystic Smoke Sea Monkeys Soil From Dracula’s Castle U-Control Ghost Ventrilo Voice Thrower ...and many, many more! With more than 150 extraordinary, peculiar, and downright fraudulent collectibles, Mail-Order Mysteries is a must-have book comic book fans everywhere. Trust us.
Author:
Publisher: Prentice Hall
ISBN: 9780735200821
Category : Lingerie
Languages : en
Pages : 0
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Book Description
Sex sells. And sexy lingerie sells a lot. How much? Lingerie is one of the top mail-order revenue producers-selling more than computers, appliances, toys, even books and compact disks.
Author: Thomas Freese
Publisher: Sourcebooks, Inc.
ISBN: 1402287534
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
Author: William Leonard Berkwitz
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 282
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Joseph Lanciotti
Publisher: iUniverse
ISBN: 1469713675
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
From his own experiences in starting a small mail order business, the author has written this important, basic book. He has included some of the critical problems he encountered and overcame. During the difficult times when he made mistakes, he chose to accept it with good humor and as a learning experience which he passes on to the reader. He does not promise, 'to make you a millionaire', however, he explains how the mistakes he made could make you lose your shirt if you repeat them. He tells you about his successes and his failures with a few tears and a little boasting, and he warns you that losing your shirt can be very painful. The guidance he offers should prevent you from repeating some of the serious mistakes that he made. Starting small, with a tight budget, and little knowledge about the mail order business, the author developed press releases and advertising that sold many products including plastic spouts and orange peelers, garlic that had no odor, fake alarm panels, and books. A very popular product, The Seat Bag, was sold to thousands of Bird Watchers, Artists and other customers around the world. His press releases were used by The New York Times, other large newspapers, and the Associated Press. How he did this and who he met along the way will make you laugh as you learn.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 344
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
