Secrets of Successful Direct Mail PDF Download
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Author: Richard V. Benson
Publisher:
ISBN:
Category :
Languages : en
Pages : 182
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Book Description
Author: Richard V. Benson
Publisher:
ISBN:
Category :
Languages : en
Pages : 182
Get Book Here
Book Description
Author: Richard V. Benson
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 214
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Book Description
Author: Denny Hatch
Publisher: McGraw Hill Professional
ISBN: 9780844203492
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author: John Frazer-Robinson
Publisher: McGraw-Hill Companies
ISBN: 9780077070854
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: T. J. Rohleder
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356235
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
YES, you are one sales letter away from making millions of dollars! That's a mighty bold statement - and yet this book will prove that it really can happen! IT'S TRUE. Many average people are making millions of dollars in direct mail - and you can be next! T.J. Rohleder is an average man who has made millions of dollars with direct mail. Now he will freely give you his 25 all-time greatest direct mail marketing secrets! This little book can make a huge fortune for you. Read it now and prosper!
Author: Liz Ferdi
Publisher:
ISBN: 9780764100741
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.
Author: Tyler Gregory Hicks
Publisher: Prima Lifestyles
ISBN: 9781559580236
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Ty Hicks uses his personal knowledge of the most successful mail-order tycoons and his own twenty-five years' experience as a millionaire mail-order entrepreneur to illustrate how easy it is to obtain wealth through mail order. He includes sections on best products and services, low-cost publicity, and using the telephone and credit cards for easy worldwide sales.
Author: Matt Heintz
Publisher: Small Business Research Institute
ISBN:
Category : Business & Economics
Languages : en
Pages : 39
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Book Description
In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.
