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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: B.F Skinner
Publisher: Simon and Schuster
ISBN: 1476716153
Category : Psychology
Languages : en
Pages : 484
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Book Description
The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics
Author: Intergovernmental Panel on Climate Change (IPCC)
Publisher: Cambridge University Press
ISBN: 9781009157971
Category : Science
Languages : en
Pages : 755
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Book Description
The Intergovernmental Panel on Climate Change (IPCC) is the leading international body for assessing the science related to climate change. It provides policymakers with regular assessments of the scientific basis of human-induced climate change, its impacts and future risks, and options for adaptation and mitigation. This IPCC Special Report on the Ocean and Cryosphere in a Changing Climate is the most comprehensive and up-to-date assessment of the observed and projected changes to the ocean and cryosphere and their associated impacts and risks, with a focus on resilience, risk management response options, and adaptation measures, considering both their potential and limitations. It brings together knowledge on physical and biogeochemical changes, the interplay with ecosystem changes, and the implications for human communities. It serves policymakers, decision makers, stakeholders, and all interested parties with unbiased, up-to-date, policy-relevant information. This title is also available as Open Access on Cambridge Core.
Author: Laura Pohl
Publisher: Sourcebooks, Inc.
ISBN: 1492669903
Category : Young Adult Fiction
Languages : en
Pages : 266
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Book Description
An LGBTQ YA "sci-fi romp" (Kirkus), The Last 8 is a thrilling high-stakes survival story about the last eight teenagers left on Earth after aliens attack, praised as "An extravaganza of nonstop action" (School Library Journal) Extinction was just the beginning... Clover Martinez has always been a survivor, which is the reason she isn't among the dead when aliens invade and destroy Earth as she knows it. Clover is convinced she's the only one left until she hears a voice on the radio urging her to go to the former Area 51. When she arrives, she's greeted by a band of misfits who call themselves The Last Teenagers on Earth. Only they aren't the ragtag group of heroes Clover was expecting. The seven strangers seem more interested in pretending the world didn't end than fighting back, and Clover starts to wonder if she was better off alone. But when she finds a hidden spaceship within the walls of the compound, she doesn't know what to believe...or who to trust. The Last 8 is perfect for readers looking for: heart-pounding young adult survival books tween and teen LGBTQ books sci-fi Latinx teen books expert world-building and relatable, funny, diverse characters Praise for The Last 8: "The Walking Dead meets Alien in this expertly plotted debut. Teens will want to follow Clover on her next adventure!" — Zoraida Cordova, author of the Brooklyn Brujas series "The Last 8 is diverse and immersive science fiction...With its powerful world building and emotional twists, The Last 8 is a beautifully fresh take on the idea of an alien apocalypse." — Foreword Reviews "A sci-fi romp with ample intergalactic twists to keep readers satisfied." — Kirkus Reviews "This debut is, at times, both joyful and heartbreaking ... Pohl's characters are tough, funny, and brave as they manage to persevere despite the debilitating weight of grief." — Booklist
Author: Assefa Melesse
Publisher: Elsevier
ISBN: 0128159995
Category : Science
Languages : en
Pages : 584
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Book Description
Extreme Hydrology and Climate Variability: Monitoring, Modelling, Adaptation and Mitigation is a compilation of contributions by experts from around the world who discuss extreme hydrology topics, from monitoring, to modeling and management. With extreme climatic and hydrologic events becoming so frequent, this book is a critical source, adding knowledge to the science of extreme hydrology. Topics covered include hydrometeorology monitoring, climate variability and trends, hydrological variability and trends, landscape dynamics, droughts, flood processes, and extreme events management, adaptation and mitigation. Each of the book's chapters provide background and theoretical foundations followed by approaches used and results of the applied studies. This book will be highly used by water resource managers and extreme event researchers who are interested in understanding the processes and teleconnectivity of large-scale climate dynamics and extreme events, predictability, simulation and intervention measures. - Presents datasets used and methods followed to support the findings included, allowing readers to follow these steps in their own research - Provides variable methodological approaches, thus giving the reader multiple hydrological modeling information to use in their work - Includes a variety of case studies, thus making the context of the book relatable to everyday working situations for those studying extreme hydrology - Discusses extreme event management, including adaption and mitigation
Author: Robert D. Legler
Publisher: www.Militarybookshop.CompanyUK
ISBN: 9781782662235
Category : Science
Languages : en
Pages : 300
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Book Description
Full color publication. This document has been produced and updated over a 21-year period. It is intended to be a handy reference document, basically one page per flight, and care has been exercised to make it as error-free as possible. This document is basically "as flown" data and has been compiled from many sources including flight logs, flight rules, flight anomaly logs, mod flight descent summary, post flight analysis of mps propellants, FDRD, FRD, SODB, and the MER shuttle flight data and inflight anomaly list. Orbit distance traveled is taken from the PAO mission statistics.
Author: Sayantani DasGupta
Publisher: Scholastic Inc.
ISBN: 1338185756
Category : Juvenile Fiction
Languages : en
Pages : 279
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Book Description
Saving the multiverse is no game in this New York Times bestseller! When the Demon Queen shows up in her bedroom, smelling of acid and surrounded by evil-looking bees, twelve-year-old Kiranmala is uninterested. After all, it's been weeks since she last heard from her friends in the Kingdom Beyond, the alternate dimension where she was born as an Indian princess. But after a call to action over an interdimensional television station and a visit with some all-seeing birds, Kiran decides that she has to once again return to her homeland, where society is fraying, a terrible game show reigns supreme, and friends and foes alike are in danger. Everyone is running scared or imprisoned following the enactment of sudden and unfair rules of law.However, things are a lot less clear than the last time she was in the Kingdom Beyond. Kiran must once again solve riddles and battle her evil Serpent King father -- all while figuring out who her true friends are, and what it really means to be a hero.
Author: Gene Weingarten
Publisher: Penguin
ISBN: 0399185836
Category : History
Languages : en
Pages : 386
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Book Description
“One of the 50 Best Nonfiction Books of the Last 25 Years”—Slate On New Year’s Day 2013, two-time Pulitzer Prize winner Gene Weingarten asked three strangers to, literally, pluck a day, month, and year from a hat. That day—chosen completely at random—turned out to be Sunday, December 28, 1986, by any conventional measure a most ordinary day. Weingarten spent the next six years proving that there is no such thing. That Sunday between Christmas and New Year’s turned out to be filled with comedy, tragedy, implausible irony, cosmic comeuppances, kindness, cruelty, heroism, cowardice, genius, idiocy, prejudice, selflessness, coincidence, and startling moments of human connection, along with evocative foreshadowing of momentous events yet to come. Lives were lost. Lives were saved. Lives were altered in overwhelming ways. Many of these events never made it into the news; they were private dramas in the lives of private people. They were utterly compelling. One Day asks and answers the question of whether there is even such a thing as “ordinary” when we are talking about how we all lurch and stumble our way through the daily, daunting challenge of being human.
Author: Carl Patton
Publisher: Routledge
ISBN: 1317350006
Category : Political Science
Languages : en
Pages : 481
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Book Description
Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Author: Joyce L. Epstein
Publisher: Corwin Press
ISBN: 1483320014
Category : Education
Languages : en
Pages : 508
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Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
