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Author: Trinette Marquis
Publisher: Rowman & Littlefield
ISBN: 1475841892
Category : Education
Languages : en
Pages : 145
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Book Description
The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.
Author: Trinette Marquis
Publisher: Rowman & Littlefield
ISBN: 1475841892
Category : Education
Languages : en
Pages : 145
Get Book Here
Book Description
The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.
Author: Tony Sinanis
Publisher: Corwin Press
ISBN: 1483371905
Category : Education
Languages : en
Pages : 73
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Book Description
Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!
Author: Canadian Education Association
Publisher: Canadian Education Association
ISBN: 9780920315361
Category : Education
Languages : en
Pages : 60
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Book Description
In October 1987, the Canadian Education Association sent out 224 questionnaires to find out how school boards give recognition to staff and how they foster a climate which enhances human relations within the school system. A total of 103 school boards responded to the survey. This report is based on the 103 surveys received. It discusses recognizing long service and retiring employees, fostering a climate that enhances human relations and staff morale, and measures under consideration. It also contains a list of school boards participating in the survey.
Author: James D. Wilson
Publisher:
ISBN:
Category : Community and school
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 532
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Book Description
Author: Edward H. Moore
Publisher: Pearson Educacion
ISBN: 9780133154962
Category : Communication in education
Languages : en
Pages : 320
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Book Description
For prospective and current educational administrators learning about school and community relations. A well-researched text that presents school officials with information on how to establish effective relationships in the school community. This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text's authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.
Author: Kenneth S. DeSieghardt
Publisher: R&L Education
ISBN: 1475805845
Category : Education
Languages : en
Pages : 141
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Book Description
The foundation of successful school district/community relationships is communication that focuses on what most interests average residents – no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not. Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you’d talk more about), what they are only somewhat interested in, and what makes them tune you out. Highlights of the book: An easy-to-follow organizing principle (The Patron Information Pyramid™) that sorts school communication topics into three categories – Essential, Important, and As-Needed. Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth. Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicate A summary of Key Points at the end of each chapter, providing an “at a glance” review of the information shared.
Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1544392036
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author: M. Larry Litwin
Publisher: AuthorHouse
ISBN: 1438994753
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Author: Mary Ann Manos
Publisher: Bloomsbury Publishing USA
ISBN: 0313056447
Category : Education
Languages : en
Pages : 165
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Book Description
Many teachers in public schools find themselves increasingly unsure of what the law expects of them in the classroom. The general public and government regulators are holding them to higher and stricter standers of conduct, but their educational preparation has not kept up with the changing environment. Knowing Where to Draw the Line: Ethical and Legal Standards for Best Classroom Practice is an ideal guide for teacher education programs, offering a comprehensive account of the legal information that will arm teachers for legal survival in the classroom. Organized for both easy reference and thorough examination, Knowing Where to Draw the Line: Ethical and Legal Standards for Best Classroom Practice instructs teachers on how to deal with students, parents, administrators, and local communities, covering an exhaustive list of legal issues including: Sexual harassment, Discipline, Contract negotiations, Liability, and Medical Concerns. In addition, Knowing Where to Draw the Line: Ethical and Legal Standards for Best Classroom Practice highlights a number of court cases and uses hypothetical cases to further aid teachers in understanding these vital concerns.
