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Author: Austina De Bonte
Publisher: Pearson Education
ISBN: 0735679339
Category : Computers
Languages : en
Pages : 574
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Book Description
Great technology alone is rarely sufficient today to ensure a product's success. At Microsoft, scenario-focused engineering is a customer-centric, iterative approach used to design and deliver the deeper experiences and emotional engagement customers demand in new products. In this book, you'll discover the proven practices and lessons learned from real-world implementations of this approach, including: Why design matters: Understand a competitive landscape where customers are no longer satisfied by products that are merely useful, but respond instead to products they crave using. What it means to be customer focused: Recognize that you are not the customer, understand customers can have difficulty articulating what they want, and apply techniques that uncover their unspoken needs. How to iterate effectively: Implement a development system that is flexible enough to respond to early and continuous feedback, and enables experimentation with multiple ideas and feedback loops simultaneously. How to bridge the culture gap: In an engineering environment traditionally rooted in strong analytics, the ideas and practices for scenario-focused engineering may not be intuitive. Learn how to change team mindset from deciding what a product, service, or device will do, to discovering what customers actually want and what will work for them in real-life scenarios. Connections with Lean and Agile approaches: See the connections, gaps, and overlaps among the Lean, Agile, and Scenario-Focused Engineering methodologies, and achieve a more holistic view of software development.
Author: Austina De Bonte
Publisher: Pearson Education
ISBN: 0735679339
Category : Computers
Languages : en
Pages : 574
Get Book
Book Description
Great technology alone is rarely sufficient today to ensure a product's success. At Microsoft, scenario-focused engineering is a customer-centric, iterative approach used to design and deliver the deeper experiences and emotional engagement customers demand in new products. In this book, you'll discover the proven practices and lessons learned from real-world implementations of this approach, including: Why design matters: Understand a competitive landscape where customers are no longer satisfied by products that are merely useful, but respond instead to products they crave using. What it means to be customer focused: Recognize that you are not the customer, understand customers can have difficulty articulating what they want, and apply techniques that uncover their unspoken needs. How to iterate effectively: Implement a development system that is flexible enough to respond to early and continuous feedback, and enables experimentation with multiple ideas and feedback loops simultaneously. How to bridge the culture gap: In an engineering environment traditionally rooted in strong analytics, the ideas and practices for scenario-focused engineering may not be intuitive. Learn how to change team mindset from deciding what a product, service, or device will do, to discovering what customers actually want and what will work for them in real-life scenarios. Connections with Lean and Agile approaches: See the connections, gaps, and overlaps among the Lean, Agile, and Scenario-Focused Engineering methodologies, and achieve a more holistic view of software development.
Author: Marjolein Asselt van
Publisher: CRC Press
ISBN: 020302558X
Category : Technology & Engineering
Languages : en
Pages : 205
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Book Description
The Visions Project brought together a range of decision makers, scientists and thinkers to collectively envision a Europe of the future in terms of sustainable development, and this book is the result of their efforts. Addressing a range of contentious questions from employment to the environment, and approaching the issues from a wide variety of
Author: Walter Eversheim
Publisher: Springer Science & Business Media
ISBN: 3540857273
Category : Technology & Engineering
Languages : en
Pages : 447
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Book Description
New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM). This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products. The complete Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis. Thus the user has not only access to the collected know how of the past, but can also contribute to growth of expertise within his or her enterprise.
Author: Qinyue Zheng
Publisher: Springer Nature
ISBN: 981191866X
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
This book covers many aspects of innovation theory, evolutionary economics, economic geography, and simulation models. It is one of the first books to comprehensively and systematically focus on the evolution of regional innovation based on provincial experience in emerging economics, including stylized facts, theoretical explanation, and simulation. The book is devoted to a pioneering process-based regional innovation matrix used for classifying a regional innovation model, which is illustrated by real-world cases and data analyses. The topics addressed here include path dependency, lock-in, routines, variations, selectivity, regional gap, innovation progress, agglomeration, and innovation efficiency. The simulation methods describing the dynamics of regional innovation evaluation on economics are developed as well. The primary objective of this work is to provide a tractable and useful regional governance tool for researchers and policy makers in regional science, human geography, and related disciplines. The book is highly recommended to readers who seek more insight into the continuous development of China or regional development gaps.
Author: K. Matthias Weber
Publisher: Springer Science & Business Media
ISBN: 9783540223221
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Here is a dialog among worldwide experts across disciplines concerning theoretical frameworks and practical experiences to guide research and policy "towards environmental innovation systems". The contributors explore new directions of research at the border of two research traditions: systems of innovation and environmental innovations. The text examines the four main components of environmental innovation systems: conceptual foundations, empirical experiences, strategic approaches, and experiences with policy instruments.
Author: Klaus Fichter
Publisher: Springer Science & Business Media
ISBN: 3642221289
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Self-organising networks have become the dominant innovators of complex technologies and radical innovation. The growing need for co-operation to ensure innovation success calls for a broader understanding of what makes innovation projects successful and requires new concepts. The book introduces the new concept of “innovation communities”, defining them as informal networks of like-minded individuals who act as innovation promotors or champions. These key figures come from various companies and organisations and will team up in a project-related fashion, jointly promoting a certain innovation, product or idea either on one or across different levels of an innovation system. The publication presents findings from surveys that demonstrate that networks of champions are a success factor in radical innovation. Five case studies of noteworthy innovation projects illustrate why the collaboration of champions can make innovation projects more successful. Furthermore, the book presents hands-on methods and includes best-practice cases and guidelines on how to develop innovation communities. This publication comprises empirical findings and practical experiences that are valuable for the following groups in particular: Entrepreneurs; Innovation, R&D, and network managers; Innovation and strategy consultants; Innovation and start-up intermediaries; Innovation researchers; Government officials and politicians responsible for R&D and innovation programmes and funding
Author: Adam Kahane
Publisher: Berrett-Koehler Publishers
ISBN: 1609944909
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Transformative scenario planning is a way that people can work together with others to transform themselves and their relationships with one another and their systems. In this simple and practical book, Kahane explains this methodology and how to use it.
Author: Masaaki Kurosu
Publisher: Springer Science & Business Media
ISBN: 3642028063
Category : Computers
Languages : en
Pages : 1125
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Book Description
The 13th International Conference on Human–Computer Interaction, HCI Inter- tional 2009, was held in San Diego, California, USA, July 19–24, 2009, jointly with the Symposium on Human Interface (Japan) 2009, the 8th International Conference on Engineering Psychology and Cognitive Ergonomics, the 5th International Conference on Universal Access in Human–Computer Interaction, the Third International Conf- ence on Virtual and Mixed Reality, the Third International Conference on Internati- alization, Design and Global Development, the Third International Conference on Online Communities and Social Computing, the 5th International Conference on Augmented Cognition, the Second International Conference on Digital Human Mod- ing, and the First International Conference on Human Centered Design. A total of 4,348 individuals from academia, research institutes, industry and gove- mental agencies from 73 countries submitted contributions, and 1,397 papers that were judged to be of high scientific quality were included in the program. These papers - dress the latest research and development efforts and highlight the human aspects of the design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human–computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Author: Michael A. Crew
Publisher: Springer
ISBN: 3319128744
Category : Political Science
Languages : en
Pages : 336
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Book Description
Worldwide, postal and delivery economics is the subject of considerable interest. The postal industry’s business model is in drastic need of change. Notably, the European Commission and member states are still wrestling with the problems of implementing liberalization of entry into postal markets, addressing digital competition, and maintaining the universal service obligation. In the United States, the Postal Accountability and Enhancement Act of 2006 has, perhaps, exacerbated some of the problems faced by the United States Postal Service (USPS). Currently, the USPS has serious financial problems because of difficulties it faces in making changes and the failure of the Act to address problems that have been long-standing. Electronic competition is severe and affects post offices (POs) worldwide, which have been slow to address the threat. This book addresses this new reality and includes discussion of how POs may attempt to reinvent themselves. Parcels and packets will play a major role in developing new business models for postal operators. This book is of use not only to students and researchers interested in the field, but also to postal operators, consulting firms, utilities, regulatory commissions, Federal Government Departments and agencies of the European Union and other countries.
Author: George Burt
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110792060
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Scenario planning is a long and well-established approach to help leaders create novel insights and challenge what they know of the world to influence future action. But as the world becomes increasingly unpredictable, leaders must question the traditional mode of analysing the contextual environment and adopt new capabilities to embrace change while they redefine and reframe their organisation for the future. The Evolution of Scenario Planning explores the pervasive nature of change. It provides a contemporary approach to using scenarios as strategic conversation to embrace experiences – past and present – to create novel understanding and insights. The book uses case studies and practical examples to guide facilitators in applying the scenario process in their organisation. Leaders, senior managers, consultants and academics will learn how to engage with scenarios as a central element of strategy and better understand their role in strategic leadership. They will also gain insight into the skills and capabilities revealed during the process of strategic conversation, where ambiguity and equivocality is a natural feature of such conversation. The Evolution of Scenario Planning makes a compelling case for using scenarios to enable leaders to develop foresight and attunement to grasp the ongoing dynamic of their uncertain and ambiguous world.
