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Author: Ramananda Chatterjee
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 972
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Book Description
Includes section "Reviews and notices of books".
Author: Shripad Subrao Talmaki
Publisher:
ISBN:
Category : Saraswats
Languages : en
Pages : 182
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Book Description
Author: Ramananda Chatterjee
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 972
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Book Description
Includes section "Reviews and notices of books".
Author: Venkataraya Narayan Kudva
Publisher: Madras : Samyukta Gowda Saraswata Sabha
ISBN:
Category : Saraswats
Languages : en
Pages : 388
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Book Description
Author: Douglas E. Haynes
Publisher: Bloomsbury Publishing
ISBN: 135027805X
Category : History
Languages : en
Pages : 329
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Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author: Savita Ambedkar
Publisher: Penguin Random House India Private Limited
ISBN: 9354927955
Category : Biography & Autobiography
Languages : en
Pages : 367
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Book Description
Born into a middle-class, Sarasvat Brahmin family, Dr Sharada Kabir met and got to know Dr Bhimrao Ambedkar as a patient riddled with life-threatening diseases, and eventually married him on 15 April 1948, getting rechristened as Savita Ambedkar. From the day of their wedding to the death of Dr Ambedkar on 6 December 1956, she aided him in some of his greatest achievements-drafting the Constitution of India, framing the Hindu Code Bill, writing some of his most celebrated books, including The Buddha and His Dhamma, and leading millions of Dalits into Buddhism. Following his death, she was hounded into obscurity by some of Dr Ambedkar's followers, who saw her as a threat to their political ambitions. She re-emerged into public life in 1970 and got back to working on the mission to which her husband had devoted his life-the welfare of the Dalit community. Her autobiography, Dr Ambedkaraanchya Sahavaasaat, was first published in Marathi in 1990. This English translation by Nadeem Khan unearths a much valuable and forgotten account, an intimate portrait of one of the greatest figures of the twentieth century. A tenacious fighter, an outstanding scholar and an iconic leader, Dr B.R. Ambedkar was all that and more. Savita Ambedkar brings alive a different side of her husband: a man who wrote romantic letters, dictated what she should wear, whipped up delicious mutton curry, played the violin, and even tried his hand at sculpting. This is a book that humanizes Ambedkar as no other book has done yet.
Author:
Publisher:
ISBN:
Category : Saraswats
Languages : en
Pages : 252
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Book Description
Author: FRANK F. CONLON
Publisher:
ISBN: 9788194496229
Category : History
Languages : en
Pages : 0
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Book Description
This lively account further illuminates the complexities of change in 'traditional' India under the impact of a colonial regime and modernizing society and culture.
Author: M. S. Mani
Publisher:
ISBN:
Category : Chalcid wasps
Languages : en
Pages : 590
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Book Description
Author: Kanara Saraswat Association. Census Working Committee
Publisher:
ISBN:
Category : Saraswats
Languages : en
Pages : 176
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Book Description
Author: Anon
Publisher: Asian Educational Services
ISBN: 9788120606975
Category : History
Languages : en
Pages : 422
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Book Description
Covers Eminent Personalities Such As Max Muller, William Jones, Ralph T Griffiths, Macdonell,Dr Bhandarkar, Buhler, Monier Williams Vincent Smith And Many More.
