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Author: G.A. Bartick
Publisher: John Wiley & Sons
ISBN: 0470454377
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.
Author: G.A. Bartick
Publisher: John Wiley & Sons
ISBN: 0470454377
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.
Author: Avi Santo
Publisher: University of Texas Press
ISBN: 1477303979
Category : Performing Arts
Languages : en
Pages : 332
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Book Description
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Author: G.A. Bartick
Publisher: John Wiley & Sons
ISBN: 0470454377
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.
Author: Corey Sommers
Publisher: John Wiley & Sons
ISBN: 1118461576
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling environment. Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your sales force to tell the story and extend the reach of visual storytelling Through the power of technology and effective storytelling, you and your team can create and deliver effective presentations that engage your customers, hold their attention, and win their business. Whiteboard Selling shows you how.
Author: Henry C. (Sandy) Waters III
Publisher: Lulu.com
ISBN: 110524654X
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Improve sales performance by developing a clear understanding of your sales systems and the sales processes that impact selling and buying of your product, service or solution. Understand how to improve results, assess what works and what does not work in your organization and implement changes resulting from analyzing your processes. Any organization benefits from reviewing the concepts presented, performing the exercises using the templates and activities supplied in the workbook. Understanding your sales system and the selling and buying processes will enhance your ability to win more business. You will learn new ways to assess your competition and to develop strategies and tactics that differentiate your company from the competitors. You will learn the importance of aligning the business, marketing, sales and operational support plans to improve responsiveness, reduce costs, manage to metrics more effectively and with fewer communication problems. Learn a new view on improving customer perspectives.
Author: Keith M. Eades
Publisher: John Wiley & Sons
ISBN: 1118872355
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae – Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.
Author: James E. Gierach
Publisher: Histria Books
ISBN: 1592113516
Category : Political Science
Languages : en
Pages : 365
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Book Description
What's been missing the past 30-years that prevented voters and leaders from hearing or acting upon the Gierach call —and the Civil Society call—for legalized, controlled and regulated drugs and drug markets? Why the public repulsion from the Silver Bullet Solution to the many-tentacled, drug-prohibition monster? Have you lost a child to fentanyl or heroin overdose?Are you worried about losing a loved one to drug addiction or drug accident?Is your neighborhood threatened by violent crime and gangs?Is it safe for your child to get to school, go to the park, or play outside?Do you live in a safe, suburban neighborhood but yet feel like you need a firearm to be "safe" in your own home, car, or traveling on a big-city expressway?Do you believe the World War on Drugs (62 years old) has been a dismal failure and ongoing drug seizures by the ton are evidence of that failure?Regardless of color, does it anger you that Blacks, Latinos, and poor Whites are sitting in American prisons for drug crimes at disparate rates?Did you know that drug prohibition causes needless bullet-holes and that "bullet-hole healthcare" greatly contributes to an unaffordable healthcare system—whether called Obamacare, Trumpcare or Single-Payer?This book offers answers to these challenges, and it broadcasts the idea that there is something "YOU CAN DO" about it. You can help the new public opinion evolve.
Author: Brian Lambert
Publisher: Lulu.com
ISBN: 1430300205
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
This book will arm you with a solid understanding of what professional selling entails. It will explain the various selling environments, the way sales teams are organized, and provide an explanation of what it takes to succeed. Would a Doctor begin operating on a patient without an understanding of the circulatory system, digestive system, or other important definitions of human anatomy? Absolutely not! Just as every profession provides an explanation of what it takes to succeed while providing a common language of understanding, so too should every new salesperson understand "what" selling is, before you begin to learn "how" to sell. The authors provide a conversational real-world explanation of what selling is while sharing important insights one what helped them succeed as top performing sales representatives at Hewlett Packard and Dun & Bradstreet and various other selling environments.
Author: Maxine Kamin
Publisher: Association for Talent Development
ISBN: 1607283670
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Providing great customer service has never been more critical for the success of any business. 10 Steps to Successful Customer Service is designed as a quick but effective check up to ensure that front line professionals as well as customer service managers focus on the key practices that keep and create satisfied customers. Beginning with a focus on individual motivation for service, Maxine Kamin covers all the bases critical for success from trust and relationship building to maintaining a big picture perspective to avoid burn out on the job. The 10 Steps to creating spectacular customer service! Step 1: Identify Service Motivation and Mission Step 2: Define Great Service for Your Organization Step 3: Form Great Relationships Step 4: Build Trusting Relationships that Last Step 5: Use the Law of Attraction—Be Positive Step 6: Aggressively Solve Problems—the Bigger the Better Step 7: Recover from Mistakes Gracefully Step 8: Give Customers and Yourself a Break Step 9: Keep It Cool When Things Get Hot Step 10: Be Your Own Best Customer
Author: Eric Taylor
Publisher: John Wiley & Sons
ISBN: 0470651504
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world: Acclivus*AchieveGlobal*Action Selling*Tony Allesandra*Brian Azar*Baker Communications, Inc.*Mike Bosworth*Ian Brodie*Ed Brodow*Mike Brooks*Bob Burg*Jim Cathcart*Robert Cialdini PhD*Communispond, Inc.*Tim Connor*CustomerCentric Selling*Dale Carnegie*Sam Deep*Bryan Dodge*Barry Farber*Jonathan Farrington*Jeffrey Fox*Colleen Francis*FranklinCovey Sales Performance Solutions*Thomas A. Freese*Patricia Fripp*Ari Galper*General Physics Corporation*Jeffrey Gitomer*Charles H. Green*Ford Harding*Holden International*Chet Holmes*Tom Hopkins*Huthwaite, Inc.*Imparta, Ltd.*InfoMentis, Inc.*Integrity Solutions*Janek Performance Group, Inc.*Tony Jeary*Dave Kahle*Ron Karr*Knowledge-Advantage, Inc.*Jill Konrath*Dave Kurlan*Ron LaVine*Kendra Lee*Ray Leone*Chris Lytle*Paul McCord*Mercuri International*Miller Heiman, Inc.*Anne Miller*Dr. Ivan Misner*Michael Macedonio*Sharon Drew Morgen*Napoleon Hill Foundation*Michael Oliver*Rick Page*Anthony Parinello*Michael Port*Porter Henry*Prime Resource Group, Inc.*Neil Rackham*Revenue Storm*Linda Richardson*Keith Rosen*Frank Rumbauskas*Sales Performance International, Inc.*Sandler Training*Dr. Tom Sant*Stephan Schiffman*Dan Seidman*Blair Singer*Terri Sjodin*Art Sobczak*Drew Stevens, PhD*STI International*The Brooks Group*The Friedman Group*The TAS Group*Brian Tracy*ValueSelling Associates*Wendy Weiss&*Jacques Werth*Floyd Wickman*Wilson Learning*Dirk Zeller*Tom Ziglar*Zig Ziglar
