Marketing Information Guide

Marketing Information Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 686

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Book Description


Sales Forecasting Management

Sales Forecasting Management PDF Author: John T. Mentzer
Publisher: SAGE Publications
ISBN: 1452222371
Category : Business & Economics
Languages : en
Pages : 369

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Book Description
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.

Sales Forecasting Methods

Sales Forecasting Methods PDF Author: Vithala R. Rao
Publisher:
ISBN:
Category : Sales forecasting
Languages : en
Pages : 184

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Regulating Power: The Economics of Electrictiy in the Information Age

Regulating Power: The Economics of Electrictiy in the Information Age PDF Author: Carl Pechman
Publisher: Springer Science & Business Media
ISBN: 1461532582
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Modem industrial society functions with the expectation that electricity will be available when required. By law, electric utilities have the obligation to provide electricity to customers in a "safe and adequate" manner. In exchange for this obligation, utilities are granted a monopoly right to provide electricity to customers within well-defmed service territories. However, utilities are not unfettered in their monopoly power; public utility commissions regulate the relationship between a utility and its customers and limit profits to a "fair rate of return on invested capital. " From its inception through the late 1970s, the electric utility industry's opera tional paradigm was to continue marketing electricity to customers and to build power plants to meet customer needs. This growth was facilitated by a U. S. energy policy predicated upon the assumption that sustained electric growth was causally linked to social welfare (Lovins, 1977). The electric utility industry is now in transition from a vertically integrated monopoly to a more competitive market. Of the three primary components (generation, transmission, and distribution) of the traditional vertically integrated monopoly, generation is leading this transformation. The desired outcome is a more efficient market for the provision of electric service, ultimately resulting in lower costs to customers. This book focuses on impediments to this transformation. In partiCUlar, it argues that information control is a form of market power that inhibits the evolution of the market. The analysis is presented within the context of the transformation of the U. S.

Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series PDF Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1474

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Book Description


Ebook: Fundamentals of Corporate Finance

Ebook: Fundamentals of Corporate Finance PDF Author: Brealey; Myers;
Publisher: McGraw Hill
ISBN: 0077185048
Category : Business & Economics
Languages : en
Pages : 802

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Book Description
Ebook: Fundamentals of Corporate Finance

Proven Solutions for Improving Supply Chain Performance

Proven Solutions for Improving Supply Chain Performance PDF Author: C. Carl Pegels
Publisher: IAP
ISBN: 1607527553
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Proven Solutions for Improving Supply Chain Performance is a collection of about 175 descriptions of scientific management studies in the management of supply chains. Each one of the descriptions of the scientific studies is presented in readable and understandable form for individuals who probably have not had the statistical and scientific education and training to fully understand the underlying studies. The book is significantly different from the popular management literature, which is generally based on “armchair” theories that have little basis on fact, and seldom have been scientifically verified. Although the book is targeted for the supply chain manager/administrator, it can also be used as a supplementary reader in such courses as Operations Management, Service Systems Management, Manufacturing Management, Purchasing Management, and, of course, in Supply Chain Management courses.

Encyclopedia of Sport Management

Encyclopedia of Sport Management PDF Author: Paul M Pedersen
Publisher: Edward Elgar Publishing
ISBN: 1035317184
Category : Sports & Recreation
Languages : en
Pages : 1131

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Book Description
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

Profit From Your Forecasting Software

Profit From Your Forecasting Software PDF Author: Paul Goodwin
Publisher: John Wiley & Sons
ISBN: 1119415985
Category : Computers
Languages : en
Pages : 244

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Book Description
Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but your forecasts will never reach peak accuracy unless you master the complex judgement calls that the software cannot make. Profit From Your Forecasting Software addresses the issues that arise regularly, and shows you how to make the correct decisions to get the most out of your software. Taking a non-mathematical approach to the various forecasting models, the discussion covers common everyday decisions such as model choice, forecast adjustment, product hierarchies, safety stock levels, model fit, testing, and much more. Clear explanations help you better understand seasonal indices, smoothing coefficients, mean absolute percentage error, and r-squared, and an exploration of psychological biases provides insight into the decision to override the software’s forecast. With a focus on choice, interpretation, and judgement, this book goes beyond the technical manuals to help you truly grasp the more intangible skills that lead to better accuracy. Explore the advantages and disadvantages of alternative forecasting methods in different situations Master the interpretation and evaluation of your software’s output Learn the subconscious biases that could affect your judgement toward intervention Find expert guidance on testing, planning, and configuration to help you get the most out of your software Relevant to sales forecasters, demand planners, and analysts across industries, Profit From Your Forecasting Software is the much sought-after “missing piece” in forecasting reference.

Strategic Management

Strategic Management PDF Author: V.S.P. Rao
Publisher: Excel Books India
ISBN: 9788174463463
Category : Strategic planning
Languages : en
Pages : 732

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Book Description
Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in a summarised formu References: Each chapter is also supported by carefully selected references for the benefit of readers who might be interested in exploring the topic(s) further.u Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end.u Review and Discussion Questions : Following the terminology, review and discussion questions offer an opportunity to focus on each of the key ideas illustrated at the beginning of each chapter and stimulate clear thinking.u Research Inputs: The book provides a comprehensive coverage of a vast, growing subject well-supported by a wealth of research data collected from multifarious sources.u Concluding Case: Each chapter contains a thoroughly researched and widely-acclaimed case, picked up from Business Today, relevant to the topic in question.u Student Oriented Text: The subject matter has been presented in a simple and lucid manner, keeping the unique requirements of students in mind.