Sales and Service for the Wine Professional PDF Download
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Author: Brian K. Julyan
Publisher: Cengage Learning EMEA
ISBN: 9781844807895
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.
Author: Brian K. Julyan
Publisher: Cengage Learning
ISBN: 9781844800537
Category : Bartending
Languages : en
Pages : 0
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Book Description
Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.
Author: Brian K. Julyan
Publisher: Cengage Learning EMEA
ISBN: 9781844807895
Category : Business & Economics
Languages : en
Pages : 357
Get Book Here
Book Description
In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.
Author: Paul Wagner
Publisher: Rowman & Littlefield
ISBN: 1538117320
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.
Author: Liz Thach
Publisher: Board and Bench Publishing
ISBN: 1934259063
Category : Cooking
Languages : en
Pages : 360
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Book Description
Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Author: Paul Wagner
Publisher:
ISBN: 9781934259252
Category : Selling
Languages : en
Pages : 0
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Book Description
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Author: Sylvia Meyer
Publisher: Wiley
ISBN: 9780471289265
Category : Cooking
Languages : en
Pages : 0
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Book Description
Professional Table Service spells out the rules and techniques of table service: pre-opening preparation, proper use of equipment, and the correct ways of serving and communicating with customers.
Author: Rick Jelovsek
Publisher:
ISBN: 9781432762469
Category : Cooking
Languages : en
Pages : 78
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Book Description
Restaurant Wait Staff - Earn bigger tips by learning to recommend and correctly serve wine.Wine lovers - Entertain at home, learn the intricacies of wine service and food pairing.Wine Industry Sales - Know your basics and educate your customers to make more wine sales.I thought I knew a bit about wine but nothing like what I was able to absorb in the short time it took to read this book. This book can easily be read in less than an afternoon or gleaned right before you head out for the evening. The average person is not a sommelier, so general basic knowledge is all you need and you will get it from this book.The author also fills the reader in on what appear to be little known facts; such as, when a red wine can be served chilled or when a white may not have the right color. These are invaluable to know if you enjoy wine.Rick Jelovsek claims ...retail wine stores and grocery stores where wine is sold, 80% of wine is sold to females. Women are more likely to be wine drinkers than men. I found this interesting because in my experience it seems that my male friends have more knowledge about wine selections than my female friends. However, this is about purchasing, not knowledge.This book is intended for restaurant wait staff, wine industry sales personnel, and, of course, the people like me; wine lovers. This is certainly a book that I will keep for reference and will use it regularly. In fact, it spiked my interest to the point that Im searching out wine appreciation classes.
Author: Liz Thach
Publisher:
ISBN: 9780971587038
Category : Globalization
Languages : en
Pages : 0
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Book Description
Author: Brian K. Julyan
Publisher:
ISBN: 9787313236968
Category : Bartending
Languages : en
Pages : 446
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Book Description
Author: Robert W. Small
Publisher: John Wiley & Sons
ISBN: 0470138831
Category : Cooking
Languages : en
Pages : 468
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Book Description
Beverage Basics presents a new approach to understanding wine and other alcoholic beverages. The book includes an introduction to alcoholic beverages, information on important issues such as purchasing beverages, healthy drinking, and alcohol and the law, and an introduction to wine including viticulture, viniculture, and the sensory evaluation of wine. The authors teach readers about wines by varietal as opposed to appellation, which is a much simpler entry point for beginners to the world of wine. In addition to all the major wine varietals (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, etc.), the book also covers hybrid and Native American varieties, sparkling wines, and dessert and fortified wines. Chapters on beer and distilled spirits include information on making, purchasing, and evaluating beer and spirits. The appendices include map-filled sections on The Old World and The New World of wine, as well as a thorough examination of the TTB requirements for alcoholic beverage labels, and a complete glossary of terms. Author Robert Small is former Dean and Emeritus Professor of The Collins College of Hospitality Management at California State Polytechnic University, Pomona, where he still teaches courses on wine, spirits, and beer and on beverage marketing and food and beverage management, and is the Chairman of the Los Angeles International Wine competition, one of the largest and most prestigious wine competitions in the United States.
