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Author: Michelle Evans
Publisher:
ISBN: 9781629801889
Category :
Languages : en
Pages :
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Author: Michelle Evans
Publisher:
ISBN: 9781629801889
Category :
Languages : en
Pages :
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Book Description
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Texas
Publisher:
ISBN:
Category : Law
Languages : en
Pages :
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Author: Freedom House
Publisher: Rowman & Littlefield Publishers
ISBN: 9781442217942
Category : Civil rights
Languages : en
Pages : 0
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Book Description
A survey of the state of human freedom around the world investigates such crucial indicators as the status of civil and political liberties and provides individual country reports.
Author: Rebecca Ponton
Publisher: Modern History Press
ISBN: 1615994432
Category : Technology & Engineering
Languages : en
Pages : 293
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Book Description
The international petroleum industry has long been known the world over as a "good old boys' club" and nowhere is the oil and gas industry’s gender imbalance more apparent than offshore. The untold story, shared in these pages, is about the women who have been among the first to inhabit this world, and whose stories previously have been a missing part of the history of the industry. "As a CEO, I believe it is imperative for today’s generation of young women to realize there is a seat for them in the boards of oil & gas companies as the “gas ceiling” can be broken quicker and easier than before. Reading this book, they will think about these women who have gone before them and broken down those barriers in order to give them new opportunities." -- Maria Moraeus Hanssen, CEO, DEA Deutsche Erdoel AG "My belief is that diversity is key to both creativity and solid long-term business results. Even in a country like Norway, where professional gender diversity is greater than in any other country I have had interactions with, we have an underrepresentation of women in top management positions. I would therefore like to express my appreciation to Rebecca Ponton for keeping this important subject on the agenda by presenting to us positive, impressive and, at the same time, obtainable role models." -- Grethe K. Moen, CEO and President, Petoro AS "As the industry now is more complex and faces more uncertainty, women will be more important contributors, especially in management and communication. Women could be just what is needed!" -- Karen Sund, Founder Sund Energy AS "Everyone needs role models – and role models that look like you are even better. For women, the oil and gas industry has historically been pretty thin on role models for young women to look up to. Rebecca Ponton has provided an outstanding compilation of role models for all women who aspire to success in one of the most important industries of modern times." -- Dave Payne, Chevron VP Drilling & Completions Learn more at www.BreakingTheGlassCeiling.com From the World Voices Series at Modern History Press www.ModernHistoryPress.com
Author: Robert F. Baumann
Publisher: DIANE Publishing
ISBN: 1428910204
Category : Peacekeeping forces
Languages : en
Pages : 250
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Book Description
Author: Nina George
Publisher: Ballantine Books
ISBN: 0553418785
Category : Fiction
Languages : en
Pages : 418
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Book Description
Monsieur Perdu can prescribe the perfect book for a broken heart. But can he fix his own? Monsieur Perdu calls himself a literary apothecary. From his floating bookstore in a barge on the Seine, he prescribes novels for the hardships of life. Using his intuitive feel for the exact book a reader needs, Perdu mends broken hearts and souls. The only person he can't seem to heal through literature is himself; he's still haunted by heartbreak after his great love disappeared. She left him with only a letter, which he has never opened. After Perdu is finally tempted to read the letter, he hauls anchor and departs on a mission to the south of France, hoping to make peace with his loss and discover the end of the story. Joined by a bestselling but blocked author and a lovelorn Italian chef, Perdu travels along the country’s rivers, dispensing his wisdom and his books, showing that the literary world can take the human soul on a journey to heal itself. Internationally bestselling and filled with warmth and adventure, The Little Paris Bookshop is a love letter to books, meant for anyone who believes in the power of stories to shape people's lives.
Author: Rosenauer
Publisher:
ISBN: 9781629802114
Category :
Languages : en
Pages :
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Author: Erica Avrami
Publisher: Columbia Books on Architecture and the City
ISBN: 9781941332603
Category :
Languages : en
Pages : 256
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Book Description
The field of historic preservation is becoming more socially and culturally inclusive, through more diversity in the profession and enhanced community engagement. Bringing together a broad range of practitioners, this book documents historic preservation's progress toward inclusivity and explores further steps to be taken.
Author: Ina V. S. Mullis
Publisher:
ISBN: 9789079549160
Category :
Languages : en
Pages : 361
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Book Description
