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Author: Mastura Jaafar
Publisher: Penerbit USM
ISBN: 9674613846
Category : Social Science
Languages : en
Pages : 240
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Book Description
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Author: Mastura Jaafar
Publisher: Penerbit USM
ISBN: 9674613846
Category : Social Science
Languages : en
Pages : 240
Get Book Here
Book Description
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Author: Dr. Rama Verma
Publisher: Shineeks Publishers
ISBN: 1632789116
Category : Education
Languages : en
Pages : 238
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Book Description
The Book “Rural Tourism in West Bengal with Special reference to Burdwan, Birbhum and Bankura districts” is developed to acquaint the readers about the richness and diversity of Rural lands of West Bengal, India. Rural Tourism is the most loved activity these days among the global travelers. The book is based on some new dimensions and explores innovation in key managerial practices in community development. This is a qualitative and quantitative research study which is a source of knowledge on several destinations and their related problems and prospects. The readers will get to know about some unique rural products and services of rural Bengal. Some recommendations as provided in this book, will help readers understand on how a rural sight can overcome their challenges to bring more and more opportunities. Overall, this book is a reference for rural travelers, academicians and the students who are involved in the domain of Travel and Tourism.
Author: Suriati Ghazali
Publisher: Penerbit USM
ISBN: 9838617431
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
This book discusses global ecotourism and its impact on local communities in rural areas. In recent years, an increasing number of international travelers travel all over the world in search for natural resource-based settings, tranquility and adventure in remote areas. Tourist expenditures create local demands for traded goods and services, thus creating jobs and generating income for local people. This book explores the impact of global ecotourism on the livelihoods of local people in Kinabalu National Park in Sabah, Malaysia, and the extent to which they incorporate daily economic activities in ecotourism industry. This book also suggests a model of rural production (household livelihood strategies) in an ecotourism area which highlights the increase in non-agricultural income from both wage-work and home-based production. The new forms of employment have benefited local women who now have easy access to income. The consequences of world incidents such as the attack on World Trade Center on September 11, 2001; Bali bombing and the outbreak of SARS disease on the arrival of tourists and the livelihood of local people here are also discussed.
Author: Cecilia Ng
Publisher: Penerbit USM
ISBN: 9838617342
Category : Social Science
Languages : en
Pages : 294
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Book Description
Our Lived Realities: Reading Gender in Malaysia is rooted in the concrete experiences of women (and men) in Malaysia. This first gender anthology, produced by the Women’s Development Research Centre (KANITA), is centred on the belief that scholarly discourses should not only be framed at the academic level but that they should also be grounded in people’s lived realities. This anthology is a collection of essays based on such empirical data utilising a feminist framework and a gender lens offering new insights into the understanding and analysis of local and national issues. It maps the landscape of women’s issues which have remained persistent and unresolved over the years – issues which are often seen by policy-makers as inconsequential to economic development, but yet they impact heavily on people’s lives, often violating their rights. This volume is significant in filling the void in the local literature in women’s and gender studies. The essays are relevant and cover a wide range of topics such as gender and literature, violence against women and women’s lack of political representation; women, gender and development discourses; local interventions among poor women; inadequacies of legal codes and procedures; and the shifting boundaries of Islam, jurisprudence and gender in Malaysia. It is a must read for academics, researchers, students – not only in women’s and gender studies but also to those in sociology, law and Islamic jurisprudence, economics and development. It should also be read by policy and decision makers including civil society activists who are concerned with issues of social and gender justice in Malaysia. Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
Author: Mohamad Rashidi Pakri
Publisher: Penerbit USM
ISBN: 9838618357
Category : Ethnoscience
Languages : en
Pages : 264
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Book Description
This book deals with local knowledge as a valuable source of practical solutions to enhance the sustainability of modern life. It is an eclectic collection of papers written in English that explores various aspects of indigenous, local knowledge in the Asia-Pacific region. Encompassing the gamut of human sciences: performance, dance, literature, arts and craft, architecture, local traditions, religious knowledge, teaching and learning, traditional conservation and healing practices. This book will add on to publication to make local knowledge, especially from the Malay world, accessible to a global non-specialist (read non-anthropologist) readership. The editors have intentionally chosen to classify the topics to embody the transdisciplinary nature of knowledge in this region.
Author: Suriati Ghazali
Publisher: Penerbit USM
ISBN: 9674610715
Category : Education
Languages : en
Pages : 328
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Book Description
This book consists of chapters that review concepts and theories to empirical evidences and case studies of cluster development in five Asian countries – Japan, Malaysia, Indonesia, Thailand and Vietnam. It explores the dynamic of clustering in linking its potential and challenges to economic development, policy making, innovation and social networking in various cluster development projects in different localities and regions. For many years clusters have been touted to have significant economic and strategic advantages to develop potential and successful industrial regions. This book offers a better understanding of rural challenges in cluster development in different localities of Asian countries, which would help in generating new ideas and suggestions in making appropriate recognition to rural agendas in the era of globalization. It is suitable as a reference for university and college students in related fields, as well as for researchers, planners, administrators and the society at large.
Author: Sarjit Kaur
Publisher: Penerbit USM
ISBN: 9838617032
Category : Language Arts & Disciplines
Languages : en
Pages : 311
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Book Description
Discussing contemporary perspectives and new developments in the field of English language studies has gained ascendancy in view of the fact that such concerns about learning and teaching English make important contributions to society. Such discussions are of critical importance in today’s globalised societies and more needs to be done towards collaboratively presenting the growing wealth of quality research in linguistics and literature. Linguists and scholars continue to champion the need to interrogate the discourse of literary and language texts using a number of critical frameworks that help sensitise readers to the ideological nature of literary discourse and the ways in which certain dominant ideas of nation, race, ethnicity and gender are ratified or challenged. Readers need to be constantly challenged to think, interpret and evaluate differing views and perspectives. The collection of chapters in this book explores contemporary issues and perspectives in linguistics and literature among educators and researchers whose primary focus is to examine the manner in which English is used for various educational purposes from traditional curriculum demands to answering broader questions about human knowledge, global citizenship and social engagement.
Author: Malliga Marimuthu
Publisher: Penerbit USM
ISBN: 9674610154
Category : Consumers
Languages : en
Pages : 310
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Book Description
Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia. Keywords: Universiti Sains Malaysia, Penerbit Universiti Sains Malayia, Penerbit USM
Author: Mahyuddin Ramli, Hugh Byrd.
Publisher: Penerbit USM
ISBN: 9838616931
Category : Architecture
Languages : en
Pages : 362
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Book Description
Cities have a metabolism that requires energy, food, materials and water to be supplied and waste products to be removed. If cities are to remain the engines of economic growth they also require an input of knowledge as well as commodities. This fuels innovation and the skills that lead to economic success. With economic success comes the input of people and investment that require new buildings and the conservation of existing buildings. This, in turn, requires an input of both building materials and the knowledge of manufacturing and assembling them efficiently and effectively. This book reviews these aspects of development from an academic point of view and covers a wide area of professional expertise including planning, tourism, architecture, structural engineering, project management, air and water quality, conservation, landscape design, waste management and many other issues that impact on urbanism in Malaysia.
Author: Omar Osman
Publisher: Penerbit USM
ISBN: 9838617504
Category : Architecture
Languages : en
Pages : 208
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Book Description
The future of construction industry in a globalized, borderless, technology-driven decade is based upon a number of drivers. The book is written to provide a platform for analysis of the construction industry on some governance and economic issues deemed important and can affect the way construction industry will develop and grow in a particular country, particularly Malaysia. The reference to Malaysia may be similar to some but not all countries. The topics covered include governance, role of state and international organizations, innovations, markets and privatizations as well as sustainability. The book should be a basis for future works or research in some of the areas discussed and should provide a specific reading for students at postgraduate and undergraduate levels. Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
