Marketing Rural Tourism PDF Download
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Author: Gunjan Saxena
Publisher: Edward Elgar Publishing
ISBN: 1784710881
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author: Ade Oriade
Publisher: CABI
ISBN: 1780647492
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Author: Gunjan Saxena
Publisher: Edward Elgar Publishing
ISBN: 1784710881
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author: Ade Oriade
Publisher:
ISBN: 9781780647524
Category : Rural tourism
Languages : en
Pages :
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Book Description
Author: Birgit Leick
Publisher: Routledge
ISBN: 1000465853
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.
Author: Derek R. Hall
Publisher: Channel View Publications
ISBN: 9781845410117
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.
Author: Jane Farmer
Publisher: Edward Elgar Publishing
ISBN: 1849808414
Category : Political Science
Languages : en
Pages : 225
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Book Description
Governments around the globe are promoting co-production and community social enterprise as policy strategies to address the need for local, 21st century service provision but can small communities engage spontaneously in social enterprise and what is the true potential for citizens to produce services? This book addresses a clutch of contemporary societal challenges including: aging demography and the consequent need for extended care in communities; public service provision in an era of retrenching welfare and global financial crises; service provision to rural communities that are increasingly 'hollowed out' through lack of working age people; and, how best to engender the development of community social enterprise organizations capable of providing high quality, accessible services. It is packed with information and evidence garnered from research into the environment for developing community social enterprise and co-producing services; how communities react to being asked to co-produce; what to expect in terms of the social enterprises they can produce; and, how to make them happen. This book is an antidote to the rhetoric of optimistic governments that pronounce co-production as a panacea to the challenges of providing local services and by drawing on the evidence from a 'real-life' international study will make policymakers more savvy about their aspirations for co-production, give service professionals practical strategies for working with communities, fill a gap in the academic evidence about community, as opposed to individual, social enterprise and reassure community members that they can deliver services through community social enterprise if the right partnerships and strategies are in place. Community CoProduction will appeal to students and scholars over a broad range of disciplines including development, entrepreneurship, public and social policy, economics and regional studies.
Author: Donald Getz
Publisher: Cengage Learning
ISBN: 9780415135115
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.
Author: Toubes, Diego R.
Publisher: IGI Global
ISBN: 1799869989
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Tourism destinations are traditionally dominated by small and medium-sized enterprises that provide a wide range of products to tourists such as accommodation, travel services, transportation, recreation and entertainment, and food and beverage services. New knowledge and global risks have emerged, and small and medium-sized tourism enterprises (SMTEs) are now highly vulnerable. Recently, the COVID-19 pandemic has hit the whole world and caused a change in the tourism paradigm. Many SMTEs around the world have been severely affected by the need to completely shut down their activities for months, and expectations for recovery in the medium term are not optimistic. SMTEs do not have the capacity and increased resources—financial, human, operational—of large companies to prepare for crisis contingencies (planning) and respond to the challenges they face. They simply do not have the resources or knowledge for risk analysis and the creation of crisis teams or plans. This is an area of growing importance and concern, both in the public and private sectors, where specific research and more in-depth knowledge are needed. Risk, Crisis, and Disaster Management in Small and Medium-Sized Tourism Enterprises connects research in the field of crisis management with the risks affecting small and medium-sized tourism enterprises. The book presents prevailing research on SME-related planning, response, and recovery during crisis situations, further propelling much-needed literature on these challenges in today’s tourism industry. The chapters cover important topics such as terrorism threats, disaster management, resilient strategies, pandemic management, and risk analysis. The target audience of this book will be composed of professionals working in the tourism and hospitality industries, restaurateurs, travel agencies, hotel executives, directors, managers, crisis and risk planners, policymakers, government officials, researchers, and academicians who are interested in the threats to tourism businesses and how small and medium-sized enterprises can manage and navigate these risks.
Author: World Tourism Organization
Publisher: WTO
ISBN:
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
With an expected growth rate of around 6 per cent rural tourism is developing faster than the overall growth rate for international tourism arrivals. Due to its special importance for the European region, three seminars were held in Belgrade (Serbia), Kielce (Poland) and Yaremcha (Ukraine) to focus on three major issues: to contribute to a better understanding of rural tourism and to offer additional tools for planning and execution of initiatives; to enhance the importance of rural tourism in the agendas of governments and international organizations; to generate political and financial support for the development of rural tourism. (WTO)
Author: David Leslie
Publisher: CABI
ISBN: 178064356X
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
The environmental quality and popularity of any tourist destination is the outcome of sustained development, shaped by the socio-economic and physical dimensions of the local environment. Protecting the ‘living landscape’ requires recognizing, promoting and developing the links between economic, social and environmental objectives. This book therefore examines the tourism business in terms of ‘greening’ the local economy, people and environment, establishing the green agenda and investigating its application to the tourism sector.
