Rural Market Unleashed PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Rural Market Unleashed PDF full book. Access full book title Rural Market Unleashed by Sarabjit Singh Puri. Download full books in PDF and EPUB format.
Author: Sarabjit Singh Puri
Publisher: Notion Press
ISBN: 1649195702
Category : Business & Economics
Languages : en
Pages : 176
Get Book Here
Book Description
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author: Sarabjit Singh Puri
Publisher: Notion Press
ISBN: 1649195702
Category : Business & Economics
Languages : en
Pages : 176
Get Book Here
Book Description
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author:
Publisher: Notion Press
ISBN: 9781649195692
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author: Dr. M. A. Soudatti
Publisher: Lulu.com
ISBN: 035991246X
Category :
Languages : en
Pages : 212
Get Book Here
Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
Get Book Here
Book Description
Author: Sally Sargeson
Publisher: Routledge
ISBN: 1134453221
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
This edited collection explores issues surrounding the provision of collective goods within the context of post-crisis East and Southeast Asia. It includes case studies on Korea, Indonesia, China, Laos, Malaysia and Singapore among others.
Author: Rajendra Kumar Aneja
Publisher:
ISBN: 9781653081004
Category :
Languages : en
Pages : 420
Get Book Here
Book Description
In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Author: S L Gupta
Publisher:
ISBN: 9788189547042
Category :
Languages : en
Pages : 225
Get Book Here
Book Description
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
ISBN: 9788126909889
Category : Business enterprises
Languages : en
Pages : 266
Get Book Here
Book Description
Author: C S G Krishnamacharyulu
Publisher:
ISBN: 9788178085760
Category :
Languages : en
Pages : 397
Get Book Here
Book Description
Author: Rebecca L. Stein
Publisher: Duke University Press
ISBN: 0822391201
Category : Social Science
Languages : en
Pages : 232
Get Book Here
Book Description
In Itineraries in Conflict, Rebecca L. Stein argues that through tourist practices—acts of cultural consumption, routes and imaginary voyages to neighboring Arab countries, culinary desires—Israeli citizens are negotiating Israel’s changing place in the contemporary Middle East. Drawing on ethnographic and archival research conducted throughout the last decade, Stein analyzes the divergent meanings that Jewish and Palestinian citizens of Israel have attached to tourist cultures, and she considers their resonance with histories of travel in Israel, its Occupied Territories, and pre-1948 Palestine. Stein argues that tourism’s cultural performances, spaces, souvenirs, and maps have provided Israelis in varying social locations with a set of malleable tools to contend with the political changes of the last decade: the rise and fall of a Middle East Peace Process (the Oslo Process), globalization and neoliberal reform, and a second Palestinian uprising in 2000. Combining vivid ethnographic detail, postcolonial theory, and readings of Israeli and Palestinian popular texts, Stein considers a broad range of Israeli leisure cultures of the Oslo period with a focus on the Jewish desires for Arab things, landscapes, and people that regional diplomacy catalyzed. Moving beyond conventional accounts, she situates tourism within a broader field of “discrepant mobility,” foregrounding the relationship between histories of mobility and immobility, leisure and exile, consumption and militarism. She contends that the study of Israeli tourism must open into broader interrogations of the Israeli occupation, the history of Palestinian dispossession, and Israel’s future in the Arab Middle East. Itineraries in Conflict is both a cultural history of the Oslo process and a call to fellow scholars to rethink the contours of the Arab-Israeli conflict by considering the politics of popular culture in everyday Israeli and Palestinian lives.
