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Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: Arnold Stephenson Rowntree
Publisher: Cambridge University Press
ISBN: 9780521800006
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
Letters written by A. S. Rowntree to his wife, 1910 to 1918.
Author: Paul Chrystal
Publisher: Pen and Sword History
ISBN: 1526778904
Category : Biography & Autobiography
Languages : en
Pages : 307
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Book Description
The Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry’s, Cadbury’s, Mars and Terry’s, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain. This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees. Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family – without whom there would have been no Rowntrees, and no Kit Kats. Henry, it is usually forgotten, was the founder of Rowntree’s – he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up – cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace. Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph’s relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions. Rowntree’s role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising. Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies - producing some of our best loved confectionery products.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1134688687
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author: Robert Pope
Publisher: A&C Black
ISBN: 1472558308
Category : Religion
Languages : en
Pages : 760
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Book Description
Protestant Nonconformity, the umbrella term for Congregationalists, Presbyterians, Baptists, Methodists and Unitarians, belongs specifically to the religious history of England and Wales. Initially the result of both unwillingness to submit to the State's interference in Christian life and a dissatisfaction with the progress of reform in the English Church, Nonconformity has been primarily motivated by theological concern, ecclesial polity, devotion and the nurture of godliness among the members of the church. Alongside such churchly interests, Nonconformity has also made a profound contribution to debates about the role of the State, to family life and education, culture in general, trade and industry, the development of philanthropy and charity, and the development of pacifism. In this volume, for the first time, Nonconformity and the breadth of its activity come under the expert scrutiny of a host of recognised scholars. The result is a detailed and fascinating account of a movement in church history that, while currently in decline, has made an indelible mark on social, political, economic and religious life of the two nations.
Author: Victoria de Grazia
Publisher: Univ of California Press
ISBN: 0520916778
Category : History
Languages : en
Pages : 446
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Book Description
This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe. Covering a period of two centuries, the essays range from Marie Antoinette's Paris to the burgeoning cosmetics culture of mid-century America. They deal with topics such as blue-collar workers' survival strategies in the interwar years, the anxieties of working-class consumers, and the efforts of the state to define women's—especially wives' and mothers'—consumer identity. Generously illustrated, this volume also includes extensive introductions and a comprehensive annotated bibliography. Drawing on social, economic, and art history as well as cultural studies, it provides a rich context for the current discourse around consumption, particularly in relation to feminist discussions of gender.
Author: Morgen Witzel
Publisher: Routledge
ISBN: 1317433343
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
Of all the sciences and social sciences, management is the one that most deliberately turns its back on the past. Yet management as we know it today did not spring into life fully formed. Management has more than just a present; it also has a past, and a future, and all three are inextricably linked. This book charts the evolution of management as an intellectual discipline, from ancient times to the present day. Contemporary management challenges, including sustainability, technology and data, and legitimacy are analysed through an historical lens and with the benefit of new case studies. The author helps readers understand how the evolution of management ideas has interacted with changes in society. By framing management's history as one of challenge and response, this new edition is the perfect accompaniment for students and scholars seeking meaningful study in the business school and beyond. Essential reading as a core textbook in management history, the book is also valuable supplementary reading across the humanities and social sciences.
Author: Peter Gurney
Publisher: Bloomsbury Publishing
ISBN: 1441148302
Category : History
Languages : en
Pages : 286
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Book Description
CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
Author: Kyle Bruce
Publisher: Edward Elgar Publishing
ISBN: 1788118499
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Emerging from what was a somewhat staid sub-discipline, there is currently a battle for the soul of Management and Organizational History (MOH), at the centre of which is a widespread concern that much recent work has been more about how one should or might do history rather than actually doing historical work. If ever there was a time for a new volume on MOH, this is certainly it.
Author: Benjamin Fraser
Publisher: Lexington Books
ISBN: 0739167499
Category : Social Science
Languages : en
Pages : 323
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Book Description
Trains, Culture and Mobility: Riding the Rails goes beyond textual representations of rail travel to engage an impressive range of political, sociological and urban theory. Taken together, these essays highlight the complexity of the modern experience of train mobility, and its salient relation to a number of cultural discourses. Incorporating traditionally marginal areas of cultural production such as graffiti, museums, architecture or even plunging into the social experience of travel inside the traincar itself, each essay constitutes an attempt to work from the act of riding the train toward questions of much larger significance. Crisscrossing cultures from the New World and Old, from East and West, these essays share a common preoccupation with the way in which trains and railway networks have mapped and re-mapped the contours of both cities and states in the modern period. Bringing together individual and large-scale social practices, this volume traces out the cultural implications of "Riding the Rails."
