Author: Mark Dodds
Publisher:
ISBN: 9781138891548
Category : Sports
Languages : en
Pages : 0
Book Description
Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. Includes cases and authors from the Americas, Europe, Asia, Africa and Australasia.