Role of Reference Points in Consumer Choice and Product Design PDF Download
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Author: Ying Natasha Zhang Foutz
Publisher:
ISBN:
Category :
Languages : en
Pages : 260
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Book Description
Author: Ying Natasha Zhang Foutz
Publisher:
ISBN:
Category :
Languages : en
Pages : 260
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Book Description
Author: Prof. Shoeb Iqbal Khan
Publisher: Inkbound Publishers
ISBN: 8197081379
Category : Design
Languages : en
Pages : 213
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Book Description
Journey into the science and soul of product design, exploring how aesthetics and functionality merge to create impactful products. This book offers insights into design thinking, processes, and innovations that shape the products we use every day.
Author: Barry Schwartz
Publisher: Harper Collins
ISBN: 0061748994
Category : Psychology
Languages : en
Pages : 308
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Book Description
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 652
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Book Description
Author: Waldemar Karwowski
Publisher: CRC Press
ISBN: 1420046284
Category : Technology & Engineering
Languages : en
Pages : 514
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Book Description
Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The first volume, Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, outlines the how to incorporate Human Factors and Ergonomics (HF/E) principles and knowledge into the design of consumer products in a variety of applications. It discusses the user-centered design process, starting with how mental workload affects every day interactions with consumer products and what lessons may be applied to product design. The book then highlights the ever-increasing role of information technology, including digital imaging, video and other media, and virtual reality applications in consumer product design. It also explores user-centered aspect of consumer product development with discussions of user-centered vs. task-based approach, articulation and assessment of user requirements and needs, interaction with design models, and eco design. With contributions from a team of researchers from 21 countries, the book covers the current state of the art methods and techniques of product ergonomics. It provides an increased knowledge of how to apply the HF/E principles that ultimately leads to better product design.
Author: Howard R. Moskowitz
Publisher: John Wiley & Sons
ISBN: 1405182156
Category : Technology & Engineering
Languages : en
Pages : 370
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Book Description
The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
Author: Waldemar Karwowski
Publisher: CRC Press
ISBN: 1420046233
Category : Technology & Engineering
Languages : en
Pages : 1005
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Book Description
A comprehensive resource, this handbook covers consumer product research, case study, and application. It discusses the unique perspective a human factors approach lends to product design and how this perspective can be critical to success in the market place. Divided into two volumes, the handbook includes introductory and summary chapters on case study design, design methods and process, error and hazards, evaluation methods, focus groups, and more. It discusses white goods, entertainment systems, personnel audio devices, mobile phones, gardening products, computer systems, and leisure goods.
Author: G. Foxall
Publisher: Springer
ISBN: 0230596738
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Author: Włodzimierz Sroka
Publisher: Springer Nature
ISBN: 3030473805
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author: Maurice O'Sullivan
Publisher: Woodhead Publishing
ISBN: 0081003579
Category : Technology & Engineering
Languages : en
Pages : 372
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Book Description
A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner. The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages. The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market. Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor's products. - Presents novel and effective sensory-based methods for new product development - two related fields that are often covered separately - Provides accessible, useful guidance to the new product developer working in a large multi-national food company as well as novices starting up a new business - Offers case studies that provide examples of how these methods have been applied to real product development by practitioners in a wide range of organizations - Investigates how the application of sensory analysis can improve new product development including packaging optimization
