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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Laura Lake
Publisher: John Wiley & Sons
ISBN: 0470449837
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Consumer behaviour.
Author:
Publisher: Macmillan Education AU
ISBN: 9780732952129
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author: WetFeet (Firm)
Publisher: WETFEET, INC.
ISBN: 1582077592
Category : Job hunting
Languages : en
Pages : 96
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Book Description
Author: Patrick Forsyth
Publisher: Kogan Page Publishers
ISBN: 9780749435578
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
For anyone who wants to be the best - and thinks they have what it takes to make it to the top of their chosen career this new series of books offers a wealth of advice and insider's tips. Informative and inspirational each book in the series includes * Case studies, interviews or profiles of successful people in the field * Advice on key skills to develop * Information on key elements of particular jobs * Hints on getting in and on * Contact points and useful addresses * Glossary * Websites of interest * Advice on where to find the top jobs
Author: Pando C. Papantoniou
Publisher: PASS PUBLICATIONS
ISBN: 9781872684192
Category : Marketing
Languages : en
Pages : 480
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Book Description
Author: J.S. Chandan
Publisher: Vikas Publishing House
ISBN: 9325971658
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Principles of Management will serve as a textbook for the West Bengal University of Technology (WBUT) students of computer science engineering, information technology, electronics and communication engineering, electrical, electronic and mechanical engineering. All aspects of management, including financial, marketing, operations, technology and customer management as well as key areas like decision making, leadership, planning and corporate social responsibility have been comprehensively dealt with. KEY FEATURES • Comprehensive coverage of the syllabi • Simplification of complex concepts for easy understanding • Extensive use of diagrams and figures • Includes the 2013 university question paper, along with solutions
Author: Young Won Park
Publisher: Springer Nature
ISBN: 9819736749
Category :
Languages : en
Pages : 235
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Monique Reece
Publisher: FT Press
ISBN: 0132617684
Category : Business & Economics
Languages : en
Pages : 1258
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Book Description
Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more! From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner
Author: Herbert Glenn Kenagy
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 160
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Book Description
