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Author: Michael Nick
Publisher: Kaplan Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
While basic sales methodologies cover the nuts and bolts of the sales process, this text provides practical tools for turning valuable customer feedback into a compelling case for a company's products and services.
Author: Michael Nick
Publisher: Kaplan Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
While basic sales methodologies cover the nuts and bolts of the sales process, this text provides practical tools for turning valuable customer feedback into a compelling case for a company's products and services.
Author: James Lenskold
Publisher: McGraw Hill Professional
ISBN: 0071436103
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Author: William Miller
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814431925
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: * Qualify and disqualify prospects sooner to focus on the most promising accounts * Examine buyers' motivations from every angle * Quantify the value proposition early * Double the number of calls returned from prospective customers * Appeal to the real decision-makers * Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles * Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.
Author: Robert Rachlin
Publisher: M.E. Sharpe
ISBN: 9780765600141
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
A comprehensive, concise manual providing business professionals with tools and strategies for making investment decisions. Covers the latest techniques and practical applications in such company activities as pricing, capital investments, working capital, human resources, shareholder value, marketing, cash management, cost control, break-even, cost of capital, inventory control, receivables management, leasing, and establishing ROI rates for segments of the business and the total company. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Mark W. Johnston
Publisher: Routledge
ISBN: 1136324461
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Author: Larry Sternlieb
Publisher: Morgan James Publishing
ISBN: 1600374425
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Are you a seasoned salesperson in search of something to take you to the next level? A mid-range seller who could use pointers that really work? Or even someone newly considering sales as a career? If so, then Selling in the Real World is a book you simply must have, read, and put into practice. Filled with 'real world' examples, Selling in the Real World by Top Salesman Larry Sternlieb gives examples that work and provides direction that closes deals and makes sales. Selling in the Real World contains the same well-thought-out, complete, and effective sales program that has been well received and strongly recommended by the participants who attend Larry Sternlieb Seminars. if you only buy one book this year on How to Have a great and Successful Career in Sales, Selling in the Real World should be your hands-down first choice!
Author: Eden White
Publisher: Business Expert Press
ISBN: 1951527658
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales. Recent research has discovered concerning underlying discontent with professional sales people who represent global sales organizations. This book assists the sales professionals with navigating the dilemmas and pitfalls that confront today’s corporate sellers so they emerge at the other end mentally healthy, skilled, and sane. The book also tackles and simplifies the basic steps of the overall sales process, territory planning, and product training, so as to ultimately improve your sales results. Many sales people today are looking for a simple and concise book to guide them through the corporate sales process–this is the book for you.
Author: Jeff Koser
Publisher: Greenleaf Book Group
ISBN: 1929774575
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Even the most competitive companies only close about 15 percent of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85 percent of the time, aren't going to buy. Wouldn't those salespeople rather spend more time pursuing prospects they knew they could close? Or spend time with their prospects where it matters most at an executive level? Readers who are ready for exceptional results for themselves and their companies need "Selling to Zebras". The Zebra way can help salespeople identify the perfect prospects for their companies--their Zebras--and develop a sales process that will help them close deals 90 percent of the time. The Zebra method of selling will: Increase close rates; Shorten sales cycles; Increase average deal size; Reduce discounting and increase margins; Make better use of scarce resources; Make customers happy, creating a stable of great references. Jeff and Chad Koser don't just offer theories and concepts. They give readers specific tools, models, and spreadsheets they can customise to make the Zebra way the best way for their companies to do business.
Author: Maan Al Saleh
Publisher: Austin Macauley Publishers
ISBN: 9948775481
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
The Art of Selling IT Technology to Large Enterprises is a special educational book for IT salespeople. It is intended to be their reference book to generate more business and to add major value to their trusted customers.
Author: Tom Pisello
Publisher:
ISBN: 9781797807997
Category :
Languages : en
Pages : 269
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Book Description
Today's B2B buyer is challenged with a more complex buying journey, with more stakeholders, lengthening decision cycles, and no decisions. In order to help buyers navigate this journey, sellers and marketers are evolving from pitch to purpose, providing the right content, tools and intelligence to better communicate and quantify business value outcomes and drive faster purchase decisions. However, the evolution is not without survival challenges. What if you had a roadmap to guide you on this difficult journey? This book on Evolved Selling is designed to help you navigate from pitch to purpose, highlighting the best path, and illuminating the dangers so you can survive the process, stronger and better. With this guide you will be able to reshape your content marketing and sales conversations to inspire buying cycles, drive quicker decisions, improve win rates and deal size. You'll have the opportunity to learn directly from leading analysts and the success and pitfalls of those who have already completed the passage including: ADP, Splunk, and Workday. The definitive guide on how to use your unique value, content and customer intelligence to engage and sell better.
