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Author: Isabell Koinig
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 0
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Book Description
Literature describes a pandemic as a unique form of health crisis, which requires intensive communicative efforts. The government is a key actor in such situations for it is not only particularly trusted to manage a crisis, but also can obtain compliance on part of the affected population. Scholars agree that health messages are important tools to create awareness for the (health) threat. Particularly during health emergencies, information on which preventive measures should be taken is most valuable. With measures often concerning ,Äúdisruptive actions,Äù, messages must be carefully crafted to counteract negative emotions and controversial arguments. The present chapter presents a checklist for successful campaign design in health risk situations by paying specific attention to COVID-19. To this end, we conduct an extensive literature review and highlight how scientific information should be presented, as well as which message appeals and design features should be utilized to provide the population with targeted and timely information. This is essential against decreasing health literacy rates, which have to be considered in the message design process. To illustrate our case, we will refer to selected national health campaigns which were successfully utilized to manage the risk associated with the COVID-19 pandemic. The chapter will conclude with some limitations and directions for future research.
Author: Isabell Koinig
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 0
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Book Description
Literature describes a pandemic as a unique form of health crisis, which requires intensive communicative efforts. The government is a key actor in such situations for it is not only particularly trusted to manage a crisis, but also can obtain compliance on part of the affected population. Scholars agree that health messages are important tools to create awareness for the (health) threat. Particularly during health emergencies, information on which preventive measures should be taken is most valuable. With measures often concerning ,Äúdisruptive actions,Äù, messages must be carefully crafted to counteract negative emotions and controversial arguments. The present chapter presents a checklist for successful campaign design in health risk situations by paying specific attention to COVID-19. To this end, we conduct an extensive literature review and highlight how scientific information should be presented, as well as which message appeals and design features should be utilized to provide the population with targeted and timely information. This is essential against decreasing health literacy rates, which have to be considered in the message design process. To illustrate our case, we will refer to selected national health campaigns which were successfully utilized to manage the risk associated with the COVID-19 pandemic. The chapter will conclude with some limitations and directions for future research.
Author: Theresa MacNeil-Kelly
Publisher: Rowman & Littlefield
ISBN: 1793639922
Category : Language Arts & Disciplines
Languages : en
Pages : 105
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Book Description
Communication in the Age of the COVID-19 Pandemic discusses how the COVID-19 pandemic vastly changed the way in which the world interacts. This book is a collection of unique research, where each chapter is centered around a different topic related to changes in communication as a byproduct of the COVID-19 pandemic. Specific contexts include changes in our intimate relationships, family communication, television messaging, identity navigation, sports diplomacy, and how media outlets communicate to audiences. Scholars of communication, health, sociology, and psychology will find this book particularly interesting.
Author: 馬可
Publisher:
ISBN:
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 0
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Book Description
Author: Andy Lazris
Publisher: Springer Nature
ISBN: 303074521X
Category : Medical
Languages : en
Pages : 131
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Book Description
This book demonstrates how a novel decision-aid, called a Benefit-Risk Characterization Theater (BRCT), can be used to: · Significantly improve accurate communication of health risks from exposure to COVID-19; and · Assess how to best contain and control COVID-19. To date, there have been far-reaching ramifications based on ineffective risk communication when clarifying these health endpoints. A BRCT is a familiar, theatrical chart representation of 1,000 people, with the risks and benefits shown by blackened seats. Since health outcomes can easily be put into such a chart, we show how BRCTs can be used objectively by professionals, the media and lay people. It allows characterization and communication of health benefits and risks of COVID-19 treatment and containment in an undemanding and straightforward way. BRCTs have been successfully used to assist patients in determining: · Their level of acceptable risk of various medical interventions; · If the benefits of intervention outweigh the risks; · Who should make the final decision regarding medical intervention; and · Whether the decision is evidence-based. Written by experts in the field, this book fills in a gap in communication between the medical community, the public and patients. It also provides an area of expertise in communication that is beneficial for medical providers and medical students.
Author: Araceli Mondragon
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
A novel coronavirus disease 2019 (COVID-19) was first identified on December 31, 2019 in Wuhan, China and global mobility has contributed to worldwide transmission of the virus. Studies have shown that risks of serious illnesses and death from COVID-19 are associated with demographic variables, information sources, and knowledge of the disease. In order to reduce morbidity and mortality from COVID-19, efforts have been targeted to the transmission and spread of the virus based on a number of public health preventative and control measures. Therefore, a clear understanding of people's perceptions of COVID-19 risks are urgently needed to encourage pragmatic health behaviors. Health behavioral change can be accomplished through effective risk communication. This study was conducted as a systematic review of published literature on health risk perceptions and communications associated with COVID-19 pandemic. A total of 11 studies were included in the review based on three major themes including, demographic factors, information sources, and knowledge of the disease. The results showed that demographic factors such as age and geographic locations influenced risk perceptions of COVID-19.Additionally, the availability and frequency of accessing various types of media and information sources influenced individual perceptions of risk. Finally, the studies demonstrated existing gaps in knowledge of COVID-19, it's spread, and prevention among various segments of the U.S. population. These findings revealed that in order to reduce the current morbidity and mortality of COVID-19, there is an urgent need to improve risk communication efforts at all levels of government. To improve the ongoing response to COVID-19, it is important to acknowledge the key role public health professionals have in leading the effort on risk perceptions and communication. This is with a view to providing consistent and reliable sources of information that will improve knowledge and bolster public trust in all affected communities. Improvements in risk communication as an important public health function can identify vulnerable populations, provide reliable and consistent information sources that would influence people's attitudes, knowledge and beliefs, and prevent unexpected public health consequences of COVID-19 pandemic.
Author: David M. Berube
Publisher: Springer Nature
ISBN: 3030773442
Category : Science
Languages : en
Pages : 398
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Book Description
This book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing. The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries.
Author: Professor Dr. Aziah binti Daud
Publisher: Malaysia One Health University Network (MyOHUN)
ISBN:
Category : Medical
Languages : en
Pages : 54
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Book Description
This module aims to equip frontline workers with useful materials in risk communication when dealing with the public. Four scopes of key information areas are covered, namely risk awareness, handling rumours or fake news, high-risk groups, and prevention activities for COVID-19. Through these scopes, frontline workers will gain the confidence to tackle a broad range of issues plaguing the public and so improve its attitude and practices towards prevention and control measures against COVID-19.
Author: Antoinette Fage-Butler
Publisher: Taylor & Francis
ISBN: 1000987175
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
This book explores the connections between risk and responsibilisation in official communication to the public about the global risks of the pandemic and climate change. Our media spheres in the 2020s have been saturated with information about what we should or should not be doing to meet the challenges of the COVID-19 pandemic and climate change. Although the ability of risk communication to ‘responsibilise’ the public is central to its functioning in our societies, this aspect has so far been under-investigated in academia. To address this lacuna, Antoinette Fage-Butler develops a discursive approach to risk communication that focuses on the values that are communicated in risk messages. Examples of official risk communication about the pandemic and climate change from national and transnational contexts are analysed and compared, leading to new empirical findings and theoretical insights about the nature of risk and responsibilisation. Fage-Butler also builds on recent stirrings in the evolving field of risk communication that highlight the importance of cultural and value-related factors. Overall, this book will equip researchers with an approach to risk communication that reflects the complexity of today’s global risk challenges. Risk and Responsibilisation in Public Communication will be of great interest to students and scholars of risk communication, public health and environmental studies.
Author: Monique Lewis
Publisher: Springer Nature
ISBN: 303079735X
Category : Social Science
Languages : en
Pages : 410
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Book Description
This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.
Author: Al-Suqri, Mohammed Nasser
Publisher: IGI Global
ISBN: 1799875059
Category : Social Science
Languages : en
Pages : 307
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Book Description
Although global pandemics are not a new phenomenon, the COVID-19 pandemic has taken place in a very different information environment than any pandemic before it. In today’s world, information plays a critical role in all areas of life with much of this information being delivered over the internet and social media. People have access to unprecedented amounts of information from both official and unofficial sources. While these channels are beneficial for enabling authorities to obtain information necessary to manage the pandemic, there is also a higher risk of misinformation spread. Mass Communications and the Influence of Information During Times of Crises provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This text provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises. Covering topics such as crisis communication, data acquisition, and social media usage, this book is a dynamic resource for government policymakers, public health authorities, information and communications specialists, researchers, graduate and post-graduate students, professors, and academicians in a wide range of both public health and information-related disciplines.
