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Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307986772
Category : Political Science
Languages : en
Pages : 40
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Book Description
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since. Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections. Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307986772
Category : Political Science
Languages : en
Pages : 40
Get Book Here
Book Description
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since. Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections. Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.
Author: William J. Miller
Publisher: Lexington Books
ISBN: 0739175939
Category : Political Science
Languages : en
Pages : 278
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Book Description
The 2012 Republican nomination process went on longer than most pundits predicted early on. While Mitt Romney began the season as the prohibitive favorite, he was tested repeatedly by what was seemingly the Republican flavor of the week (including Michele Bachmann, Herman Cain, Rick Perry, Newt Gingrich, and Rick Santorum). The sheer number of candidates who were viewed as legitimate contenders demonstrate the fundamental concern facing Republicans moving forward: a fractured party. The pro-business, Tea Party, and evangelical Christian wings disagreed in 2010 on who would provide the best alternative to Democratic President Barack Obama and as a result created a crippling nomination period. By the time Romney was able to claim victory, he was severely wounded after countless attacks from his fellow Republicans. To this internal discontent, we can also add the changing national demographics that could lead to electoral problems for Republicans in their own right. Consider that Mitt Romney did better with older, white male voters than John McCain had. Unfortunately, the share of the national vote for this demographic decreased from 2008 to 2012. As Rand Paul stated recently, the time has come for Republicans to reach out to individuals who do not fit the stereotyped Republican image if they have any hope of being successful. In this volume, we assess how the 2012 GOP nomination cycle is indicative of just how the Republican Party has become, in the words of pundit Cuck Warren, a “Mad Men Party in a Modern Family World.”
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
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Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Sasha Issenberg
Publisher: Penguin
ISBN: 1101216883
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.
Author: William J. Feltus
Publisher: CQ Press
ISBN: 1506332978
Category : Political Science
Languages : en
Pages : 362
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Book Description
Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
Author: Robert J. Samuelson
Publisher: AtRandom
ISBN: 0679647155
Category : Social Science
Languages : en
Pages : 338
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Book Description
In Untruth, Newsweek and Washington Post columnist Robert J. Samuelson explains why our political, economic and cultural debates so routinely traffic in misinformation--popular fads that, like meteors, momentarily burn brightly in public consciousness and then fizzle out. Advocacy groups, politicians and their unwitting allies in the media instinctively create agendas of problems that afflict society and must be "solved".The problems are often exaggerated and oversimplified, and the result is that the public is misled about what is wrong and how easily it can be made right. Untruth is the first collection of Samuelson's insightful assaults on the conventional wisdom. Included are columns arguing that campaign contributions have not corrupted politics, that the "service economy" is not turning America into a nation of hamburger flippers, and that the Internet isn't the most important invention since the printing press.
Author: Matthew Motta
Publisher: Oxford University Press
ISBN: 0197788831
Category : Political Science
Languages : en
Pages : 340
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Book Description
Anti-intellectualism has long been a powerful force in American political life. It has also regularly been the subject of both scholarly and public interest. In Anti-Scientific Americans, Matthew Motta revives Richard Hofstadter's pioneering insights from the 1960s on the subject and offers new theoretical and data-driven insights into the prevalence, origins, and policy consequences of anti-intellectualism in the US. He begins by conceptualizing anti-intellectualism as the dislike and distrust of scientists, academics, and other experts. He then brings together "micro-level" survey data from cross-sectional and longitudinal surveys spanning six decades, and aggregated "macro-level" data from hundreds of opinion polls dating back to the 1940s, to show that anti-intellectualism is both a pervasive and pernicious presence in American public life. Motta further examines how anti-intellectualism both shapes and is shaped by Americans' opposition to the role that experts play in the policymaking process. Methodologically rigorous and empirically powerful, this book concludes by highlighting how we can help reduce the prevalence and impact of anti-intellectualism in American politics and restore Americans' faith in experts.
Author: Mike Lofgren
Publisher: Penguin
ISBN: 0143124218
Category : Political Science
Languages : en
Pages : 258
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Book Description
The New York Times bestselling exposé of what passes for business as usual in Washington today There was a time, not so very long ago, when perfectly rational people ran the Republican Party. So how did the party of Lincoln become the party of lunatics? That is what this book aims to answer. Fear not, the Dems come in for their share of tough talk— they are zombies, a party of the living dead. Mike Lofgren came to Washington in the early eighties—those halcyon, post–Nixonian glory days—for what he imagined would be a short stint on Capitol Hill. He has witnessed quite a few low points in his twenty-eight years on the Hill—but none quite so pitiful as the antics of the current crop of legislators whom we appear to have elected. Based on the explosive article Lofgren wrote when he resigned in disgust after the debt ceiling crisis, The Party Is Over is a funny and impassioned exposé of everything that is wrong with Washington. Obama and his tired cohorts are no angels but they have nothing on the Republicans, whose wily strategists are bankrupting the country one craven vote at a time. Be prepared for some fireworks.
Author: Sasha Issenberg
Publisher: Pantheon
ISBN: 1524748730
Category : History
Languages : en
Pages : 929
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Book Description
The riveting story of the fight for same-sex marriage in the United States--the most important civil rights breakthrough of the new millennium. On June 26, 2015, the United States Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal throughout the United States. But the road to victory was much longer than many know. In this seminal work, Sasha Issenberg takes us back to Hawaii in the 1990s, when that state's supreme court first started grappling with the issue, and traces the fight for marriage equality from the enactment of the Defense of Marriage Act in 1996 to the Goodridge decision that made Massachusetts the first state to legalize same-sex marriage, and finally to the seminal Supreme Court decisions of Windsor and Obergefell. This meticulously reported work sheds new light on every aspect of this fraught history and brings to life the perspectives of those who fought courageously for the right to marry as well as those who fervently believed that same-sex marriage would destroy the nation. It is sure to become the definitive book on one of the most important civil rights fights of our time.
Author: Aaron Swartz
Publisher: The New Press
ISBN: 1620970767
Category : Literary Collections
Languages : en
Pages : 369
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Book Description
In his too-short life, Aaron Swartz reshaped the Internet, questioned our assumptions about intellectual property, and touched all of us in ways that we may not even realize. His tragic suicide in 2013 at the age of twenty-six after being aggressively prosecuted for copyright infringement shocked the nation and the world. Here for the first time in print is revealed the quintessential Aaron Swartz: besides being a technical genius and a passionate activist, he was also an insightful, compelling, and cutting essayist. With a technical understanding of the Internet and of intellectual property law surpassing that of many seasoned professionals, he wrote thoughtfully and humorously about intellectual property, copyright, and the architecture of the Internet. He wrote as well about unexpected topics such as pop culture, politics both electoral and idealistic, dieting, and lifehacking. Including three in-depth and previously unpublished essays about education, governance, and cities,The Boy Who Could Change the World contains the life's work of one of the most original minds of our time.
