Author: Stuart A. Selber
Publisher: Univ of South Carolina Press
ISBN: 1611172349
Category : Language Arts & Disciplines
Languages : en
Pages : 359
Book Description
Electric discussions of the interplay between technological innovation and communication Recognizing an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavors that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric—invention, arrangement, style, memory, and delivery—as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations. Rhetorics and Technologies includes a foreword by Carolyn R. Miller and essays by John M. Carroll, Marilyn M. Cooper, Paul Heilker, Johndan Johnson-Eilola, Debra Journet, M. Jimmie Killingsworth, Jason King, James E. Porter, Stuart A. Selber, Geoffrey Sirc, Susan Wells, and Anne Frances Wysocki.
Rhetorics and Technologies
Author: Stuart A. Selber
Publisher: Univ of South Carolina Press
ISBN: 1611172349
Category : Language Arts & Disciplines
Languages : en
Pages : 359
Book Description
Electric discussions of the interplay between technological innovation and communication Recognizing an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavors that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric—invention, arrangement, style, memory, and delivery—as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations. Rhetorics and Technologies includes a foreword by Carolyn R. Miller and essays by John M. Carroll, Marilyn M. Cooper, Paul Heilker, Johndan Johnson-Eilola, Debra Journet, M. Jimmie Killingsworth, Jason King, James E. Porter, Stuart A. Selber, Geoffrey Sirc, Susan Wells, and Anne Frances Wysocki.
Publisher: Univ of South Carolina Press
ISBN: 1611172349
Category : Language Arts & Disciplines
Languages : en
Pages : 359
Book Description
Electric discussions of the interplay between technological innovation and communication Recognizing an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavors that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric—invention, arrangement, style, memory, and delivery—as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations. Rhetorics and Technologies includes a foreword by Carolyn R. Miller and essays by John M. Carroll, Marilyn M. Cooper, Paul Heilker, Johndan Johnson-Eilola, Debra Journet, M. Jimmie Killingsworth, Jason King, James E. Porter, Stuart A. Selber, Geoffrey Sirc, Susan Wells, and Anne Frances Wysocki.
Visual Rhetoric
Author: Lester C. Olson
Publisher: SAGE
ISBN: 141294919X
Category : Art
Languages : en
Pages : 465
Book Description
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
Publisher: SAGE
ISBN: 141294919X
Category : Art
Languages : en
Pages : 465
Book Description
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
The Handbook of Organizational Rhetoric and Communication
Author: Oyvind Ihlen
Publisher: John Wiley & Sons
ISBN: 1119265738
Category : Language Arts & Disciplines
Languages : en
Pages : 546
Book Description
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Publisher: John Wiley & Sons
ISBN: 1119265738
Category : Language Arts & Disciplines
Languages : en
Pages : 546
Book Description
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Chinese Perspectives in Rhetoric and Communication
Author: D. Ray Heisey
Publisher: Praeger
ISBN: 1567504957
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.
Publisher: Praeger
ISBN: 1567504957
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.
Encyclopedia of Rhetoric and Composition
Author: Theresa Enos
Publisher: Routledge
ISBN: 1135816069
Category : Language Arts & Disciplines
Languages : en
Pages : 828
Book Description
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Publisher: Routledge
ISBN: 1135816069
Category : Language Arts & Disciplines
Languages : en
Pages : 828
Book Description
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Pragmatism, Democracy, and the Necessity of Rhetoric
Author: Robert Danisch
Publisher: Univ of South Carolina Press
ISBN: 9781570036903
Category : Language Arts & Disciplines
Languages : en
Pages : 220
Book Description
In Pragmatism, Democracy, and the Necessity of Rhetoric, Robert Danisch examines the search by America's first generation of pragmatists for a unique set of rhetorics that would serve the needs of a developing democracy. Digging deep into pragmatism's historical development, Danisch sheds light on its association with an alternative but significant and often overlooked tradition. He draws parallels between the rhetorics of such American pragmatists as John Dewey and Jane Addams and those of the ancient Greek tradition. Danisch contends that, while building upon a classical foundation, pragmatism sought to determine rhetorical responses to contemporary irresolutions. rhetoric, including pragmatism's rejection of philosophy with its traditional assumptions and practices. Grounding his argument on an
Publisher: Univ of South Carolina Press
ISBN: 9781570036903
Category : Language Arts & Disciplines
Languages : en
Pages : 220
Book Description
In Pragmatism, Democracy, and the Necessity of Rhetoric, Robert Danisch examines the search by America's first generation of pragmatists for a unique set of rhetorics that would serve the needs of a developing democracy. Digging deep into pragmatism's historical development, Danisch sheds light on its association with an alternative but significant and often overlooked tradition. He draws parallels between the rhetorics of such American pragmatists as John Dewey and Jane Addams and those of the ancient Greek tradition. Danisch contends that, while building upon a classical foundation, pragmatism sought to determine rhetorical responses to contemporary irresolutions. rhetoric, including pragmatism's rejection of philosophy with its traditional assumptions and practices. Grounding his argument on an
Exploring the Rhetoric of International Professional Communication
Author: Carl R. Lovitt
Publisher: Routledge
ISBN: 135184444X
Category : Psychology
Languages : en
Pages : 488
Book Description
Presents a collection of fourteen essays that responds to the need for a more rhetorical conception of professional communication as an international discipline. This book challenges the adequacy of relying on preconceived notions about the factors that determine discourse in international professional settings.
Publisher: Routledge
ISBN: 135184444X
Category : Psychology
Languages : en
Pages : 488
Book Description
Presents a collection of fourteen essays that responds to the need for a more rhetorical conception of professional communication as an international discipline. This book challenges the adequacy of relying on preconceived notions about the factors that determine discourse in international professional settings.
Communication Shock
Author: Ty Adams
Publisher: Cambridge Scholars Publishing
ISBN: 1443881414
Category : Philosophy
Languages : en
Pages : 210
Book Description
In the spirit of Alvin Toffler’s acclaimed works peering into the future of the technological society, Communication Shock is a concise history of communication technologies and an exploration of the possible social and human impacts of nanotechnology on the ecology of human communication. As we become increasingly more networked with communication technologies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these technologies and exploring how we might do both by striking an appropriate balance. Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discussion of technology, maps its development, and encourages a rational conversation about its potential problems and promise. It challenges readers to reach their own conclusions – about the future, imagined and unimaginable, about the fundamental values in conflict, and how one might choose to embrace or contest them to maintain individual autonomy in the face of increasingly ubiquitous marketing and technological change. Present and emerging communications technologies hold the promise for a bold new future, but they also have their inherent risks and drawbacks. Communication shock is the human response, conscious or unconscious, wherein the individual chooses to resist the growing pervasiveness of technology in his or her life by seeking ways to reduce or redirect new technologies or to reject the addition of such technologies altogether. Here is a framework for understanding the potential of the evolving technologies, determining which are essential and which are distractions from the life that one believes to be meaningful, and making informed choices for the life one wishes to live.
Publisher: Cambridge Scholars Publishing
ISBN: 1443881414
Category : Philosophy
Languages : en
Pages : 210
Book Description
In the spirit of Alvin Toffler’s acclaimed works peering into the future of the technological society, Communication Shock is a concise history of communication technologies and an exploration of the possible social and human impacts of nanotechnology on the ecology of human communication. As we become increasingly more networked with communication technologies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these technologies and exploring how we might do both by striking an appropriate balance. Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discussion of technology, maps its development, and encourages a rational conversation about its potential problems and promise. It challenges readers to reach their own conclusions – about the future, imagined and unimaginable, about the fundamental values in conflict, and how one might choose to embrace or contest them to maintain individual autonomy in the face of increasingly ubiquitous marketing and technological change. Present and emerging communications technologies hold the promise for a bold new future, but they also have their inherent risks and drawbacks. Communication shock is the human response, conscious or unconscious, wherein the individual chooses to resist the growing pervasiveness of technology in his or her life by seeking ways to reduce or redirect new technologies or to reject the addition of such technologies altogether. Here is a framework for understanding the potential of the evolving technologies, determining which are essential and which are distractions from the life that one believes to be meaningful, and making informed choices for the life one wishes to live.
Rhetorics of Display
Author: Lawrence J. Prelli
Publisher: Univ of South Carolina Press
ISBN: 1643362798
Category : Language Arts & Disciplines
Languages : en
Pages : 478
Book Description
Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.
Publisher: Univ of South Carolina Press
ISBN: 1643362798
Category : Language Arts & Disciplines
Languages : en
Pages : 478
Book Description
Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.
Rhetoric of a Global Epidemic
Author: Huiling Ding
Publisher: SIU Press
ISBN: 0809333201
Category : Language Arts & Disciplines
Languages : en
Pages : 338
Book Description
2016 CCCC Best Book Award in Technical and Scientific Communication In the past ten years, we have seen great changes in the ways government organizations and media respond to and report on emerging global epidemics. The first outbreak to garner such attention was SARS (severe acute respiratory syndrome). In Rhetoric of a Global Epidemic, Huiling Ding uses SARS to explore how various cultures and communities made sense of the epidemic and communicated about it. She also investigates the way knowledge production and legitimation operate in global epidemics, the roles that professionals and professional communicators, as well as individual citizens, play in the communication process, points of contention within these processes, and possible entry points for ethical and civic intervention. Focusing on the rhetorical interactions among the World Health Organization, the United States, China, and Canada, Rhetoric of a Global Epidemic investigates official communication and community grassroots risk tactics employed during the SARS outbreak. It consists of four historical cases, which examine the transcultural risk communication about SARS in different geopolitical regions at different stages. The first two cases deal with risk communication practices at the early stage of the SARS epidemic when it originated in southern China. The last two cases move to transcultural rhetorical networks surrounding SARS. With such threats as SARS, avian flu, and swine flu capturing the public imagination and prompting transnational public health preparedness efforts, the need for a rhetoric of global epidemics has never been greater. Government leaders, public health officials, health care professionals, journalists, and activists can learn how to more effectively craft and manage transcultural risk communication from Ding’s examination of the complex and varied modes of communication around SARS. In addition to offering a detailed case study, Rhetoric of a Global Epidemic provides a critical methodology that professional communicators can use in their investigations of epidemics and details approaches to facilitating more open, participatory risk communication at all levels.
Publisher: SIU Press
ISBN: 0809333201
Category : Language Arts & Disciplines
Languages : en
Pages : 338
Book Description
2016 CCCC Best Book Award in Technical and Scientific Communication In the past ten years, we have seen great changes in the ways government organizations and media respond to and report on emerging global epidemics. The first outbreak to garner such attention was SARS (severe acute respiratory syndrome). In Rhetoric of a Global Epidemic, Huiling Ding uses SARS to explore how various cultures and communities made sense of the epidemic and communicated about it. She also investigates the way knowledge production and legitimation operate in global epidemics, the roles that professionals and professional communicators, as well as individual citizens, play in the communication process, points of contention within these processes, and possible entry points for ethical and civic intervention. Focusing on the rhetorical interactions among the World Health Organization, the United States, China, and Canada, Rhetoric of a Global Epidemic investigates official communication and community grassroots risk tactics employed during the SARS outbreak. It consists of four historical cases, which examine the transcultural risk communication about SARS in different geopolitical regions at different stages. The first two cases deal with risk communication practices at the early stage of the SARS epidemic when it originated in southern China. The last two cases move to transcultural rhetorical networks surrounding SARS. With such threats as SARS, avian flu, and swine flu capturing the public imagination and prompting transnational public health preparedness efforts, the need for a rhetoric of global epidemics has never been greater. Government leaders, public health officials, health care professionals, journalists, and activists can learn how to more effectively craft and manage transcultural risk communication from Ding’s examination of the complex and varied modes of communication around SARS. In addition to offering a detailed case study, Rhetoric of a Global Epidemic provides a critical methodology that professional communicators can use in their investigations of epidemics and details approaches to facilitating more open, participatory risk communication at all levels.