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Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787972509
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Author:
Publisher:
ISBN: 9789990214918
Category :
Languages : en
Pages :
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Book Description
Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 1613083890
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author: Devin Leonard
Publisher: Open Road + Grove/Atlantic
ISBN: 0802189970
Category : History
Languages : en
Pages : 381
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Book Description
“[The] book makes you care what happens to its main protagonist, the U.S. Postal Service itself. And, as such, it leaves you at the end in suspense.” —USA Today Founded by Benjamin Franklin, the United States Postal Service was the information network that bound far-flung Americans together, and yet, it is slowly vanishing. Critics say it is slow and archaic. Mail volume is down. The workforce is shrinking. Post offices are closing. In Neither Snow Nor Rain, journalist Devin Leonard tackles the fascinating, centuries-long history of the USPS, from the first letter carriers through Franklin’s days, when postmasters worked out of their homes and post roads cut new paths through the wilderness. Under Andrew Jackson, the post office was molded into a vast patronage machine, and by the 1870s, over seventy percent of federal employees were postal workers. As the country boomed, USPS aggressively developed new technology, from mobile post offices on railroads and airmail service to mechanical sorting machines and optical character readers. Neither Snow Nor Rain is a rich, multifaceted history, full of remarkable characters, from the stamp-collecting FDR, to the revolutionaries who challenged USPS’s monopoly on mail, to the renegade union members who brought the system—and the country—to a halt in the 1970s. “Delectably readable . . . Leonard’s account offers surprises on almost every other page . . . [and] delivers both the triumphs and travails with clarity, wit and heart.” —Chicago Tribune
Author: Winifred Gallagher
Publisher: Penguin
ISBN: 0399564039
Category : History
Languages : en
Pages : 336
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Book Description
A masterful history of a long underappreciated institution, How the Post Office Created America examines the surprising role of the postal service in our nation’s political, social, economic, and physical development. The founders established the post office before they had even signed the Declaration of Independence, and for a very long time, it was the U.S. government’s largest and most important endeavor—indeed, it was the government for most citizens. This was no conventional mail network but the central nervous system of the new body politic, designed to bind thirteen quarrelsome colonies into the United States by delivering news about public affairs to every citizen—a radical idea that appalled Europe’s great powers. America’s uniquely democratic post powerfully shaped its lively, argumentative culture of uncensored ideas and opinions and made it the world’s information and communications superpower with astonishing speed. Winifred Gallagher presents the history of the post office as America’s own story, told from a fresh perspective over more than two centuries. The mandate to deliver the mail—then “the media”—imposed the federal footprint on vast, often contested parts of the continent and transformed a wilderness into a social landscape of post roads and villages centered on post offices. The post was the catalyst of the nation’s transportation grid, from the stagecoach lines to the airlines, and the lifeline of the great migration from the Atlantic to the Pacific. It enabled America to shift from an agrarian to an industrial economy and to develop the publishing industry, the consumer culture, and the political party system. Still one of the country’s two major civilian employers, the post was the first to hire women, African Americans, and other minorities for positions in public life. Starved by two world wars and the Great Depression, confronted with the country’s increasingly anti-institutional mind-set, and struggling with its doubled mail volume, the post stumbled badly in the turbulent 1960s. Distracted by the ensuing modernization of its traditional services, however, it failed to transition from paper mail to email, which prescient observers saw as its logical next step. Now the post office is at a crossroads. Before deciding its future, Americans should understand what this grand yet overlooked institution has accomplished since 1775 and consider what it should and could contribute in the twenty-first century. Gallagher argues that now, more than ever before, the imperiled post office deserves this effort, because just as the founders anticipated, it created forward-looking, communication-oriented, idea-driven America.
Author: Jacob Berkowitz
Publisher: Rowman & Littlefield
ISBN: 1633888622
Category : Science
Languages : en
Pages : 385
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Book Description
In 1957, as Americans obsessed over the launch of the Soviet Sputnik satellite, another less noticed space-based scientific revolution was taking off. That year, astrophysicists solved a centuries-old quest for the origins of the elements, from carbon to uranium. The answer they found wasn’t on Earth, but in the stars. Their research showed that we are literally stardust. The year also marked the first conference that considered the origin of life on Earth in an astrophysical context. It was the marriage of two of the seemingly strangest bedfellows—astronomy and biology—and a turning point that award-winning science author Jacob Berkowitz calls the Stardust Revolution. In this captivating story of an exciting, deeply personal, new scientific revolution, Berkowitz weaves together the latest research results to reveal a dramatically different view of the twinkling night sky—not as an alien frontier, but as our cosmic birthplace. Reporting from the frontlines of discovery, Berkowitz uniquely captures how stardust scientists are probing the universe’s physical structure, but rather its biological nature. Evolutionary theory is entering the space age. From the amazing discovery of cosmic clouds of life’s chemical building blocks to the dramatic quest for an alien Earth, Berkowitz expertly chronicles the most profound scientific search of our era: to know not just if we are alone, but how we are connected. Like opening a long-hidden box of old family letters and diaries, The Stardust Revolution offers us a new view of where we’ve come from and brings to light our journey from stardust to thinking beings.
Author: Daniel Rosen
Publisher: National Geographic Kids
ISBN: 9780792269908
Category : United States
Languages : en
Pages : 0
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Book Description
Presents an illustrated history of the main events of the American Revolution.
Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787972509
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Author: V. A. Shiva Ayyadurai
Publisher: Simon and Schuster
ISBN: 1621533859
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
Author: Tjio Kayloe
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779679
Category : Biography & Autobiography
Languages : en
Pages : 521
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Book Description
The Unfinished Revolution is a superb new biography of Sun Yat-sen, whose life, like the confusion of his time, is not easy to interpret. His political career was marked mostly by setbacks, yet he became a cult figure in China after his death. Today he is the only 20th-century Chinese leader to be widely revered on both sides of the Taiwan Strait. In contrast, many Western historians see little in his ideas or deeds to warrant such high esteem. This book presents the most balanced account of Sun to date, one that situates him within the historical events and intellectual climate of his time. Born in the shadow of the Opium War, the young Sun saw China repeatedly humiliated in clashes with foreign powers, resulting in the loss of territory and sovereignty. When his efforts to petition the decrepit Manchu court to institute reforms failed, Sun took to revolution. Sun traversed the globe to canvass support for his cause. A notable feature of the book is its coverage of the overseas Chinese in Southeast Asia and their contributions to his uprisings on the mainland, which set the stage for the overthrow of two millennia of imperial rule in 1911. But Sun’s vision of China was not to be. Within a few years the republic was hijacked and plunged into chaos. This fascinating and immensely readable work illuminates the man and his achievements, his strengths and his weaknesses, revealing how he came to spearhead the revolution that would transform his country and yet, at his death in 1925 and still today, remain agonizingly unfinished.
Author: Gregory J. Derrick II
Publisher: Xlibris Corporation
ISBN: 1469104059
Category : Biography & Autobiography
Languages : en
Pages : 368
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Book Description
