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Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787972509
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787972509
Category : Business & Economics
Languages : en
Pages : 353
Get Book Here
Book Description
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Author:
Publisher:
ISBN: 9789990214918
Category :
Languages : en
Pages :
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Book Description
Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 1613083890
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author: Winifred Gallagher
Publisher: Penguin
ISBN: 0399564039
Category : History
Languages : en
Pages : 336
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Book Description
A masterful history of a long underappreciated institution, How the Post Office Created America examines the surprising role of the postal service in our nation’s political, social, economic, and physical development. The founders established the post office before they had even signed the Declaration of Independence, and for a very long time, it was the U.S. government’s largest and most important endeavor—indeed, it was the government for most citizens. This was no conventional mail network but the central nervous system of the new body politic, designed to bind thirteen quarrelsome colonies into the United States by delivering news about public affairs to every citizen—a radical idea that appalled Europe’s great powers. America’s uniquely democratic post powerfully shaped its lively, argumentative culture of uncensored ideas and opinions and made it the world’s information and communications superpower with astonishing speed. Winifred Gallagher presents the history of the post office as America’s own story, told from a fresh perspective over more than two centuries. The mandate to deliver the mail—then “the media”—imposed the federal footprint on vast, often contested parts of the continent and transformed a wilderness into a social landscape of post roads and villages centered on post offices. The post was the catalyst of the nation’s transportation grid, from the stagecoach lines to the airlines, and the lifeline of the great migration from the Atlantic to the Pacific. It enabled America to shift from an agrarian to an industrial economy and to develop the publishing industry, the consumer culture, and the political party system. Still one of the country’s two major civilian employers, the post was the first to hire women, African Americans, and other minorities for positions in public life. Starved by two world wars and the Great Depression, confronted with the country’s increasingly anti-institutional mind-set, and struggling with its doubled mail volume, the post stumbled badly in the turbulent 1960s. Distracted by the ensuing modernization of its traditional services, however, it failed to transition from paper mail to email, which prescient observers saw as its logical next step. Now the post office is at a crossroads. Before deciding its future, Americans should understand what this grand yet overlooked institution has accomplished since 1775 and consider what it should and could contribute in the twenty-first century. Gallagher argues that now, more than ever before, the imperiled post office deserves this effort, because just as the founders anticipated, it created forward-looking, communication-oriented, idea-driven America.
Author: Aaron Todd Hale-Dorrell
Publisher:
ISBN: 0190644672
Category : Biography & Autobiography
Languages : en
Pages : 345
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Book Description
Scarcely making ends meet -- Industrial agriculture, the logic of corn -- Corn politics -- Better living through corn -- Growing corn, raising citizens -- From Kolkhoznik to wage earner -- American technology, Soviet practice -- Battles over corn
Author: Daniel Rosen
Publisher: National Geographic Kids
ISBN: 9780792269908
Category : United States
Languages : en
Pages : 0
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Book Description
Presents an illustrated history of the main events of the American Revolution.
Author:
Publisher:
ISBN:
Category : New Jersey
Languages : en
Pages : 808
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Book Description
Author: Patt Leonard
Publisher: M.E. Sharpe
ISBN: 9781563247507
Category : History
Languages : en
Pages : 662
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Book Description
Journal articles, books, book chapters, book reviews, dissertations, and selected government publications on East-Central Europe and the former Soviet Union published in the United States and Canada
Author: United States. Congress. House. Committee on Internal Security
Publisher:
ISBN:
Category : Subversive activities
Languages : en
Pages : 242
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Book Description
Author: Gregory J. Derrick II
Publisher: Xlibris Corporation
ISBN: 1469104059
Category : Biography & Autobiography
Languages : en
Pages : 368
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Book Description
