Author: Derral Eves
Publisher: John Wiley & Sons
ISBN: 1119716020
Category : Business & Economics
Languages : en
Pages : 355
Book Description
The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
The YouTube Formula
Author: Derral Eves
Publisher: John Wiley & Sons
ISBN: 1119716020
Category : Business & Economics
Languages : en
Pages : 355
Book Description
The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
Publisher: John Wiley & Sons
ISBN: 1119716020
Category : Business & Economics
Languages : en
Pages : 355
Book Description
The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
Crack Youtube Success Code Mastering the YouTube Algorithm
Author: Social Media ProCoders
Publisher: by Mocktime Publication
ISBN:
Category : Computers
Languages : en
Pages : 75
Book Description
Crack Youtube Success Code Mastering the YouTube Algorithm Table of Contents Chapter 1. Introduction to YouTube Algorithm and Its Importance Chapter 2. How YouTube's Algorithm Works: Core Principles Chapter 3. Video Metadata and Its Impact on the Algorithm Chapter 4. YouTube SEO: Optimizing Titles, Descriptions, and Tags Chapter 5. Video Thumbnails: Creating Eye-catching Visuals Chapter 6. Audience Retention: Keeping Viewers Engaged Chapter 7. Video Watch Time: Maximizing Viewer Duration Chapter 8. Audience Interaction: Encouraging Likes, Comments, and Shares Chapter 9. YouTube Analytics: Measuring Success and Identifying Opportunities Chapter 10. Channel Authority: Building Trust with YouTube and Your Audience Chapter 11. The Role of Subscriber Count in the Algorithm Chapter 12. YouTube's Suggested Videos and Their Influence on Your Channel Chapter 13. Search Rankings: How to Appear in YouTube Search Results Chapter 14. Collaborations and Cross-Promotion: Partnering with Other Creators Chapter 15. Navigating YouTube's Monetization Policies and Guidelines Chapter 16. YouTube Ads and Their Impact on the Algorithm Chapter 17. The Algorithm and YouTube's Content Policies: What You Need to Know Chapter 18. Leveraging YouTube's Algorithm for Live Streaming Chapter 19. Algorithm Updates: Staying Informed and Adapting Your Strategy Chapter 20. The Impact of YouTube Premium on the Algorithm Chapter 21. YouTube Shorts and Their Relationship with the Algorithm Chapter 22. YouTube Algorithm Myths and Misconceptions: Debunking Common Beliefs Chapter 23. Case Studies: Successful Creators and the Algorithm Chapter 24. Conclusion: Achieving Long-term Success on YouTube 1. Maximizing Watch Time and User Engagement on YouTube In order to boost watch time and user engagement, focus on strong openings, compelling storytelling, optimal pacing, and providing valuable information. Analyze audience retention reports, address viewer feedback, and experiment with video length to optimize your content. To further enhance your content, incorporate calls-to-action and leverage playlists to promote binge-watching. This will result in an algorithmic boost, increased channel growth, and higher potential for monetization. 2. Optimizing Metadata for Relevance and Discovery To improve relevance and discovery, create engaging titles, descriptions, and tags that are both descriptive and accurate. Think like your audience and be concise to avoid keyword stuffing. Use keywords to spark curiosity and be informative. Add timestamps to your descriptions for better personalization and user experience. 3. Designing Thumbnails for Maximum Click-through Rate (CTR) A high-quality thumbnail with a strong focal point, bold colors, and legible text is crucial for boosting click-through rate (CTR) and enhancing watch time. Stay on-brand, test and iterate, and stay relevant to ensure your thumbnail stands out. Avoid clutter for a clean, professional look. 4. Increasing User Engagement and Satisfaction To drive more user engagement and satisfaction, focus on audience retention and viewer interaction. Analyze watch time metrics, optimize video structure, and leverage audience engagement features such as open-ended questions, contests, and giveaways. 5. Collaboration and Community Involvement Collaborate with other creators and engage with your community to create shareable content. By doing this, you'll improve your channel authority and establish yourself as an industry expert. 6. Performance Monitoring and Optimization Measure performance, identify trends, and uncover opportunities by analyzing watch time, audience retention, and engagement metrics. Monitor performance regularly, set measurable goals, and experiment and optimize to continuously improve your content. 7. Leveraging Audience Insights Use consistency, quality, and interaction to drive subscriber engagement and understand your subscribers' viewing patterns. By doing this, you'll leverage audience insights to create content that resonates with your viewers. 8. Staying Ahead with YouTube's Official Channels and Industry Experts Stay informed on the latest trends and best practices by following YouTube's official channels, industry experts, and SEO and marketing blogs. This will help you stay ahead in the game and create compelling content. 9. Embracing Long-Form Content and YouTube Originals Focus on quality and consistency in your content strategy, and optimize for discoverability. Don't be afraid to embrace long-form content and leverage YouTube Originals for added exposure and growth. 10. Utilizing YouTube Shorts for Channel Growth Maximize your channel's potential by exploring the Shorts shelf and using Shorts performance metrics to understand how Shorts can contribute to your overall channel growth.
Publisher: by Mocktime Publication
ISBN:
Category : Computers
Languages : en
Pages : 75
Book Description
Crack Youtube Success Code Mastering the YouTube Algorithm Table of Contents Chapter 1. Introduction to YouTube Algorithm and Its Importance Chapter 2. How YouTube's Algorithm Works: Core Principles Chapter 3. Video Metadata and Its Impact on the Algorithm Chapter 4. YouTube SEO: Optimizing Titles, Descriptions, and Tags Chapter 5. Video Thumbnails: Creating Eye-catching Visuals Chapter 6. Audience Retention: Keeping Viewers Engaged Chapter 7. Video Watch Time: Maximizing Viewer Duration Chapter 8. Audience Interaction: Encouraging Likes, Comments, and Shares Chapter 9. YouTube Analytics: Measuring Success and Identifying Opportunities Chapter 10. Channel Authority: Building Trust with YouTube and Your Audience Chapter 11. The Role of Subscriber Count in the Algorithm Chapter 12. YouTube's Suggested Videos and Their Influence on Your Channel Chapter 13. Search Rankings: How to Appear in YouTube Search Results Chapter 14. Collaborations and Cross-Promotion: Partnering with Other Creators Chapter 15. Navigating YouTube's Monetization Policies and Guidelines Chapter 16. YouTube Ads and Their Impact on the Algorithm Chapter 17. The Algorithm and YouTube's Content Policies: What You Need to Know Chapter 18. Leveraging YouTube's Algorithm for Live Streaming Chapter 19. Algorithm Updates: Staying Informed and Adapting Your Strategy Chapter 20. The Impact of YouTube Premium on the Algorithm Chapter 21. YouTube Shorts and Their Relationship with the Algorithm Chapter 22. YouTube Algorithm Myths and Misconceptions: Debunking Common Beliefs Chapter 23. Case Studies: Successful Creators and the Algorithm Chapter 24. Conclusion: Achieving Long-term Success on YouTube 1. Maximizing Watch Time and User Engagement on YouTube In order to boost watch time and user engagement, focus on strong openings, compelling storytelling, optimal pacing, and providing valuable information. Analyze audience retention reports, address viewer feedback, and experiment with video length to optimize your content. To further enhance your content, incorporate calls-to-action and leverage playlists to promote binge-watching. This will result in an algorithmic boost, increased channel growth, and higher potential for monetization. 2. Optimizing Metadata for Relevance and Discovery To improve relevance and discovery, create engaging titles, descriptions, and tags that are both descriptive and accurate. Think like your audience and be concise to avoid keyword stuffing. Use keywords to spark curiosity and be informative. Add timestamps to your descriptions for better personalization and user experience. 3. Designing Thumbnails for Maximum Click-through Rate (CTR) A high-quality thumbnail with a strong focal point, bold colors, and legible text is crucial for boosting click-through rate (CTR) and enhancing watch time. Stay on-brand, test and iterate, and stay relevant to ensure your thumbnail stands out. Avoid clutter for a clean, professional look. 4. Increasing User Engagement and Satisfaction To drive more user engagement and satisfaction, focus on audience retention and viewer interaction. Analyze watch time metrics, optimize video structure, and leverage audience engagement features such as open-ended questions, contests, and giveaways. 5. Collaboration and Community Involvement Collaborate with other creators and engage with your community to create shareable content. By doing this, you'll improve your channel authority and establish yourself as an industry expert. 6. Performance Monitoring and Optimization Measure performance, identify trends, and uncover opportunities by analyzing watch time, audience retention, and engagement metrics. Monitor performance regularly, set measurable goals, and experiment and optimize to continuously improve your content. 7. Leveraging Audience Insights Use consistency, quality, and interaction to drive subscriber engagement and understand your subscribers' viewing patterns. By doing this, you'll leverage audience insights to create content that resonates with your viewers. 8. Staying Ahead with YouTube's Official Channels and Industry Experts Stay informed on the latest trends and best practices by following YouTube's official channels, industry experts, and SEO and marketing blogs. This will help you stay ahead in the game and create compelling content. 9. Embracing Long-Form Content and YouTube Originals Focus on quality and consistency in your content strategy, and optimize for discoverability. Don't be afraid to embrace long-form content and leverage YouTube Originals for added exposure and growth. 10. Utilizing YouTube Shorts for Channel Growth Maximize your channel's potential by exploring the Shorts shelf and using Shorts performance metrics to understand how Shorts can contribute to your overall channel growth.
Solve for Happy
Author: Mo Gawdat
Publisher: Simon and Schuster
ISBN: 1501157590
Category : Self-Help
Languages : en
Pages : 368
Book Description
In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy. In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.
Publisher: Simon and Schuster
ISBN: 1501157590
Category : Self-Help
Languages : en
Pages : 368
Book Description
In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy. In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.
Nine Algorithms That Changed the Future
Author: John MacCormick
Publisher: Princeton University Press
ISBN: 0691209057
Category : Computers
Languages : en
Pages : 232
Book Description
Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles from the world's biggest haystack. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret information like credit card numbers, and we use digital signatures to verify the identity of the websites we visit. How do our computers perform these tasks with such ease? John MacCormick answers this question in language anyone can understand, using vivid examples to explain the fundamental tricks behind nine computer algorithms that power our PCs, tablets, and smartphones.
Publisher: Princeton University Press
ISBN: 0691209057
Category : Computers
Languages : en
Pages : 232
Book Description
Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles from the world's biggest haystack. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret information like credit card numbers, and we use digital signatures to verify the identity of the websites we visit. How do our computers perform these tasks with such ease? John MacCormick answers this question in language anyone can understand, using vivid examples to explain the fundamental tricks behind nine computer algorithms that power our PCs, tablets, and smartphones.
Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money
Author: Joseph Hogue
Publisher:
ISBN: 9781733108508
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The keys to growing a YouTube channel that took me from zero to 75,000 subscribers in 18 months. If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way.I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years!Is it Too Late to Start a YouTube Business?I've been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!" People were saying you couldn't grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm.I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we're just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.A YouTube How-To from Someone that's Been ThereI've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it's like to start a channel from nothing. I'll not only show you how to set up your channel to look professional, I'll reveal the secrets even some of the biggest YouTube creators don't know.In this book, you'll learn: -How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49)-Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69)-The easy way to record videos, even if you don't like to be on camera (Pg 85)-Five income streams that guarantee you WILL make money on YouTube (Pg 135)Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I've helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book.I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.
Publisher:
ISBN: 9781733108508
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The keys to growing a YouTube channel that took me from zero to 75,000 subscribers in 18 months. If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way.I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years!Is it Too Late to Start a YouTube Business?I've been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!" People were saying you couldn't grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm.I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we're just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.A YouTube How-To from Someone that's Been ThereI've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it's like to start a channel from nothing. I'll not only show you how to set up your channel to look professional, I'll reveal the secrets even some of the biggest YouTube creators don't know.In this book, you'll learn: -How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49)-Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69)-The easy way to record videos, even if you don't like to be on camera (Pg 85)-Five income streams that guarantee you WILL make money on YouTube (Pg 135)Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I've helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book.I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.
YouTubers
Author: Chris Stokel-Walker
Publisher: Canbury Press
ISBN: 1912454211
Category : Biography & Autobiography
Languages : en
Pages : 353
Book Description
Two billion people now watch YouTube. Yet stars such as KSI and PewDiePie mystify many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity. Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.
Publisher: Canbury Press
ISBN: 1912454211
Category : Biography & Autobiography
Languages : en
Pages : 353
Book Description
Two billion people now watch YouTube. Yet stars such as KSI and PewDiePie mystify many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity. Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.
The Dirty Secrets of the Rich and Powerful
Author: James-Brent Styan
Publisher: Penguin Random House South Africa
ISBN: 1776096525
Category : Business & Economics
Languages : en
Pages : 168
Book Description
In 2018 the world watched as 82 per cent of all wealth created was claimed by the top 1 per cent of the global population. The bottom 50 per cent of humanity saw no increase at all. While one new billionaire was created every two days, one in every four South Africans were living on less than R18 per day – not enough to buy a loaf of bread. Inequality has always been part of the world we live in, but in the past twenty years the situation has worsened. We have seen the rise of mega corporations, where regional companies have become global players: power brokers that are richer and more powerful than most countries. This has seen businesses record ever-increasing profits while they pay ever-decreasing taxes. How is this happening? In South Africa, millions of people depend on the services and products of mega corporations, but to what extent do these corporations influence and affect the lives of their consumers? What do these companies do with all the power that is in their hands? In The Dirty Secrets of the Rich and Powerful, James-Brent Styan casts the spotlight on economic inequality and unpacks historical and ongoing business practices that have a real influence on people today. This book takes you right into the corridors of power and behind the closed doors of the boardrooms of the rich and powerful to show you how, and why, the status quo seems so unfair.
Publisher: Penguin Random House South Africa
ISBN: 1776096525
Category : Business & Economics
Languages : en
Pages : 168
Book Description
In 2018 the world watched as 82 per cent of all wealth created was claimed by the top 1 per cent of the global population. The bottom 50 per cent of humanity saw no increase at all. While one new billionaire was created every two days, one in every four South Africans were living on less than R18 per day – not enough to buy a loaf of bread. Inequality has always been part of the world we live in, but in the past twenty years the situation has worsened. We have seen the rise of mega corporations, where regional companies have become global players: power brokers that are richer and more powerful than most countries. This has seen businesses record ever-increasing profits while they pay ever-decreasing taxes. How is this happening? In South Africa, millions of people depend on the services and products of mega corporations, but to what extent do these corporations influence and affect the lives of their consumers? What do these companies do with all the power that is in their hands? In The Dirty Secrets of the Rich and Powerful, James-Brent Styan casts the spotlight on economic inequality and unpacks historical and ongoing business practices that have a real influence on people today. This book takes you right into the corridors of power and behind the closed doors of the boardrooms of the rich and powerful to show you how, and why, the status quo seems so unfair.
Terms of Service
Author: Jacob Silverman
Publisher: Harper Perennial
ISBN: 9780062282484
Category : Social Science
Languages : en
Pages : 448
Book Description
Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.
Publisher: Harper Perennial
ISBN: 9780062282484
Category : Social Science
Languages : en
Pages : 448
Book Description
Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.
How To Be a YouTuber YouTube Secrets Step-by-Step
Author: Dr Lydia Taiwo
Publisher: Dr Lydia Taiwo
ISBN:
Category : Computers
Languages : en
Pages : 72
Book Description
How To Be a YouTuber YouTube Secrets Step-by-Step: Unlocking Your Path to Success is the ultimate guide for aspiring YouTubers eager to turn their passion into a thriving career. This book takes you through every aspect of building a successful YouTube channel, from selecting your niche and mastering video production to understanding the platform's algorithms and growing an engaged audience. This book is your blueprint for standing out in a competitive landscape, developing your brand, and achieving long-term success on the world's largest video-sharing platform.
Publisher: Dr Lydia Taiwo
ISBN:
Category : Computers
Languages : en
Pages : 72
Book Description
How To Be a YouTuber YouTube Secrets Step-by-Step: Unlocking Your Path to Success is the ultimate guide for aspiring YouTubers eager to turn their passion into a thriving career. This book takes you through every aspect of building a successful YouTube channel, from selecting your niche and mastering video production to understanding the platform's algorithms and growing an engaged audience. This book is your blueprint for standing out in a competitive landscape, developing your brand, and achieving long-term success on the world's largest video-sharing platform.
MASTER YOUTUBE
Author: DAVID SANDUA
Publisher: David Sandua
ISBN:
Category : Business & Economics
Languages : en
Pages : 183
Book Description
YouTube has transformed the world of content creation, and this book breaks down the path to reaching millions of subscribers on the platform. From the basics of setting up a channel to a deep understanding of algorithms, it offers a clear, detailed guide for anyone aiming to master YouTube. Through proven strategies, you'll learn how to develop a personal brand that resonates with your audience, create engaging content, and manage interaction with followers. Additionally, it shows how to optimize videos for better search and recommendation rankings, and understand key metrics to adjust strategies and improve performance. The book also covers various monetization options, from brand deals to merchandising, and how to build a loyal, engaged community around your channel. This is an indispensable resource for both beginners and seasoned creators looking to scale their success on an ever-evolving platform.
Publisher: David Sandua
ISBN:
Category : Business & Economics
Languages : en
Pages : 183
Book Description
YouTube has transformed the world of content creation, and this book breaks down the path to reaching millions of subscribers on the platform. From the basics of setting up a channel to a deep understanding of algorithms, it offers a clear, detailed guide for anyone aiming to master YouTube. Through proven strategies, you'll learn how to develop a personal brand that resonates with your audience, create engaging content, and manage interaction with followers. Additionally, it shows how to optimize videos for better search and recommendation rankings, and understand key metrics to adjust strategies and improve performance. The book also covers various monetization options, from brand deals to merchandising, and how to build a loyal, engaged community around your channel. This is an indispensable resource for both beginners and seasoned creators looking to scale their success on an ever-evolving platform.