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Author: Ted Rubin
Publisher: Tate Publishing & Enterprises
ISBN: 9781625632371
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results
Author: Ted Rubin
Publisher: Tate Publishing & Enterprises
ISBN: 9781625632371
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results
Author: Ted Rubin
Publisher: Tate Publishing & Enterprises
ISBN: 9781622958207
Category : Communication in marketing
Languages : en
Pages : 0
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Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also discover: How to Maximize your potential by using the right community-focused tools on the Internet The importance of moving from convince and convert to converse and convert What main problems will keep you from seeing dramatic results How building engaged and responsive communities around your brand will significantly impact your bottom line Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level."
Author: David Nour
Publisher: John Wiley & Sons
ISBN: 1118057120
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency®, the accumulation of Reputation Capital®, and the building of Professional Net Worth®. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results. "David Nour is the definitive expert on strategic relationships. He has captured practical, pragmatic, and timely insights in Relationship Economics and has been a valuable resource to my sales transformation efforts." —RANDY SEIDL, Senior VP, Enterprise Servers, Storage and Networking, Americas, HP "Although many understand the importance of relationships, the quantifiable and strategic values of relationships are often underemphasized. David Nour has done just that in??Relationship Economics."?? —CRAIG LEMASTERS, President and CEO, Assurant Solutions "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." —DENNIS SADLOWSKI, former president and CEO, Siemens Energy & Automation, Inc.
Author: Russ Harris
Publisher: ReadHowYouWant.com
ISBN: 1458756475
Category : Family & Relationships
Languages : en
Pages : 346
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Book Description
Popular myths about love set us up for a struggle with real life. The inconvenient truth is there's no such thing as a perfect partner, all couples fight, and feelings of love come and go like the weather. But that doesn't mean you can't have a joyful and romantic relationship. Through a simple program based on the revolutionary new mindfulness-based acceptance and commitment therapy (ACT), you can learn to handle painful thoughts and feelings more effectively and engage fully in the process of living and loving together.
Author: Joanna Coles
Publisher: HarperCollins
ISBN: 0062652605
Category : Family & Relationships
Languages : en
Pages : 256
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Book Description
"For those looking for a smart, no-bullshit, effective guide to finding love, look no further."—Esther Perel, author of Mating in Captivity "While I’m not sure what Carrie Bradshaw would have made of today’s new world of dating, I do know this: armed with Love Rules, she would have figured it all out in one season."—Sarah Jessica Parker SHERYL SANDBERG EMPOWERED WOMEN TO LEAN IN ARIANNA HUFFINGTON ENCOURAGED THEM TO THRIVE NOW, JOANNA COLES GUIDES THEM ON THEIR MOST IMPORTANT JOURNEY: FINDING LOVE Just as there is junk food, there is junk love. And like junk food, junk love is fast, convenient, attractively packaged, widely available, superficially tasty—and leaves you hungering for more. And both junk food and junk love require enormous amounts of willpower to resist. Social media and online dating sites have become the supermarkets of our relationship lives. You have to wade through rows of cupcakes and potato chips to find the produce aisle, where those relationships grounded in intimacy and trust live—the ones worth your investment. A diet book for romantic relationships, Love Rules first asks women to re-assess the way they think about their relationships, and then helps them use that newfound awareness to navigate their love lives more successfully in this very modern, fast-paced—and often lonely—digital age. In these pages leading media exec and former Editor in Chief of Cosmopolitan and Marie Claire Joanna Coles provides a series of simple guidelines for finding worthwhile love: fifteen rules—love "hacks." She also explains how to use dating apps effectively to expand real world connections and how to avoid DADD—dating attention—deficit disorder, where the tantalizing promise of someone better appears to be only the next swipe away. Love Rules will enable you to identify what you want in a relationship, when you should pursue it, and how to find it.
Author: Randi Gunther
Publisher: New Harbinger Publications
ISBN: 9781608820436
Category : Family & Relationships
Languages : en
Pages : 224
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Book Description
Do you seek a healthy romantic relationship, but continue to find yourself repeating the same negative behaviors that may have ended your relationships in the past? Have you already identified destructive patterns, yet continue to repeat them despite your desire for a strong and lasting romantic relationship? If so, you are not alone. Relationship Saboteurs is an easy-to-follow guide that will help you identify and end your relationship-destroying tendencies once and for all. The book explores the ten most common relationship-undermining behaviors and shows you how to overcome them. By understanding and addressing the patterns that erode romance, you can learn to stop sabotaging your love life and prepare yourself for the healthy romantic relationship you deserve. Learn to overcome these toxic emotions and behaviors: •Insecurity•Needing to control •Fear of intimacy •Needing to win •Pessimism •Needing to be center stage •Addictions •Martyrdom •Defensiveness •Breaking trust
Author: James Musgrave
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Musgrave and Anniss begin their discussion by broadening the relationship focus from the traditionally defined, mechanistic roles between customer, employee, and organization to encompass the elements of structure, emotion, organization, and control - a shift that enables the reader to visualize both the dynamic nature of these interactions and their intangible aspects. The authors continue the process of strategic analysis by scoping, aligning, and profiling the relationship. These techniques allow the individual to define the interaction environment, bring together its perspectives, and isolate issues of contention or conflict.
Author: Peter Brown
Publisher: Berrett-Koehler Publishers
ISBN: 1576758559
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Our current economic system is unsustainable. Its fundamental elements, unlimited growth, and endless wealth accumulation fly in the face of the fact that the Earth's resources are clearly finite. In this work, the authors offer a comprehensive new economic model.
Author: Janice Greenwood
Publisher:
ISBN: 9781735783208
Category :
Languages : en
Pages : 74
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Book Description
Author: Roger Fisher
Publisher: Penguin
ISBN: 0140126384
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Expanding on the principles, insights, and wisdom that made Getting to Yes a worldwide bestseller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships -- in business, in government, between friends, and in the family.
