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Author: Mohit Rajhans
Publisher: Think Start Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
We are having a content crisis! Our attention isn't the same anymore and we the 'content' people have to rethink our approach. We've spent over a decade feeding these massive companies with content and it's more important than ever to own your content footprint. This book was written prior to the boom in AI and the Social Media Shift we are seeing, anticipating the need for people to reclaim the content that they own without losing it to the digital abyss. My goal with this book is to bring new life, ideas and synergies to people who've wanted to get back to understanding the value of content in their organization, vertical or for their brand. What soon became clear to me after March 2020 was that it will never be the content that we create that is actually king, it will always be the connection. Platforms, trends, channels, apps, services and groups will always evolve into many forms, but your hard value will be your only factor that you can control. I've worked in content from beta tape to cloud AI Strategy, from Big brands to local brands, and the only thing I see consistently is a plea for a content strategy solution. I've struggled with the idea of content strategy for a while. I find it to be an umbrella term for multiple inputs which leaves a lot of un accountabilityContent doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Content doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Let's start to Rethink this.
Author: Mohit Rajhans
Publisher: Think Start Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 47
Get Book Here
Book Description
We are having a content crisis! Our attention isn't the same anymore and we the 'content' people have to rethink our approach. We've spent over a decade feeding these massive companies with content and it's more important than ever to own your content footprint. This book was written prior to the boom in AI and the Social Media Shift we are seeing, anticipating the need for people to reclaim the content that they own without losing it to the digital abyss. My goal with this book is to bring new life, ideas and synergies to people who've wanted to get back to understanding the value of content in their organization, vertical or for their brand. What soon became clear to me after March 2020 was that it will never be the content that we create that is actually king, it will always be the connection. Platforms, trends, channels, apps, services and groups will always evolve into many forms, but your hard value will be your only factor that you can control. I've worked in content from beta tape to cloud AI Strategy, from Big brands to local brands, and the only thing I see consistently is a plea for a content strategy solution. I've struggled with the idea of content strategy for a while. I find it to be an umbrella term for multiple inputs which leaves a lot of un accountabilityContent doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Content doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Let's start to Rethink this.
Author: Terry Burant
Publisher: Rethinking Schools
ISBN: 0942961471
Category : Education
Languages : en
Pages : 393
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Book Description
Teaching is a lifelong challenge, but the first few years in the classroom are typically a teacher's hardest. This expanded collection of writings and reflections offers practical guidance on how to navigate the school system, form rewarding relationships with colleagues, and connect in meaningful ways with students and families from all cultures and backgrounds.
Author: J. Douglas Holladay
Publisher: HarperCollins
ISBN: 0062897896
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
The founder and CEO of Path North, Georgetown University professor, and former White House advisor teaches you how to find meaning, balance, and purpose throughout your career while reaching the highest levels of professional achievement—how to do well without losing yourself. Throughout his illustrious career, J. Douglas Holladay has taught generations of executives as well as students in his popular MBA course at Georgetown how to use a holistic approach to defining and reaching success in life and business. Success does not come with an instruction manual. Too often “successful” people end up feeling empty, isolated, and depressed because they have lost focus on what is most important in their lives. Rethinking Success can help anyone, no matter their field, maintain the practices and values that keep them in tune with their most cherished beliefs throughout their careers. Drawn from the insights of his network of famous friends as well as his experiences as an investment banker, White House advisor, diplomat, longtime business professor, and non-profit consultant, the advice in Rethinking Success is centered around eight essential questions we must ask ourselves regularly to stay focused, connected, and joyful throughout our working lives. Filled with essential wisdom, Rethinking Success is a powerful guide that allows us to do well while staying in tune with the values and beliefs that are most important to us.
Author: Beverly A. Browning
Publisher: John Wiley & Sons
ISBN: 1394172435
Category : Business & Economics
Languages : en
Pages : 791
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Book Description
Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. Nonprofit Management All-in-One For Dummies is your guide for know-how on making a nonprofit organization operate properly. This beginner-friendly reference helps replace your shelf of nonprofit how-to books with a single reference to answer your questions on how to manage a mission-focused organization, build budgets, and raise funds while staying within the confines of the laws governing nonprofits. You'll also find advice on valuable skills like marketing that benefit your organization. Learn how to run a nonprofit organization Find funding for your organization and stay tax compliant Get a grasp on nonprofit accounting principles Market your organization and fulfill your mission This 5-books-in-1 Dummies guide is excellent for volunteers who step up to run a nonprofit that’s near and dear to their hearts or would-be professional non-profit managers who need advice on how to manage and grow an organization.
Author: Jane Braunger
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Publisher Description
Author: Roy Harris
Publisher: A&C Black
ISBN: 1847140998
Category : Literary Criticism
Languages : en
Pages : 271
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Book Description
The traditional Western view of writing, from Aristotle down to the present day, has treated the written word as a visual substitute for the spoken word. The eminent Swiss linguist Ferdinand de Saussure (1857-1913) was the first to provide this traditional assumption with a reasoned basis by incorporating it into a more general theory of signs. In the wake of Saussure's work, modern linguistics has ignored or marginalized writing in favour of the study of speech. In all literate societies, however, speech in turn is interpreted by reference to the culturally dominant writing system. This puts in place a system of educational values which ensures that the more literate members of society maintain superiority over the less literate, and at the same time establishes a hierarchy among literate societies which favours the local product (alphabetic scripts in the Western Case). Roy Harris shows that the theory of writing adopted in modern linguistics is deeply flawed. Reversing the orthodox priorities, the author argues that writing is a far more powerful mode of linguistic communication than speech could ever be. His book is a major contribution to current debates about human communication written and spoken.
Author: Trevin Wax
Publisher: B&H Publishing Group
ISBN: 1535995645
Category : Religion
Languages : en
Pages : 156
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Book Description
Follow your heart. You do you. You are enough. We take these slogans for granted, but what if this path to personal happiness leads to a dead-end? In Rethink Your Self, Trevin Wax encourages you to rethink some of our society’s most common assumptions about identity and the road to happiness. Most people define their identity and purpose by first looking in (to their desires), then looking around (to express their uniqueness), and finally—maybe—looking up (to add a spiritual dimension to life). Rethink Your Self proposes a counter-intuitive approach: looking up before looking in. It's only when we look up to learn who we were created to be that we discover our true purpose and become our truest selves.
Author: Lindsay Portnoy
Publisher: ASCD
ISBN: 1416628274
Category : Education
Languages : en
Pages : 219
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Book Description
Students become attentive, curious, and passionate about learning when they can see its relevance to their lives and when they're empowered to use that learning to solve problems that matter. Regardless of the subject or grade level you teach, you can infuse your instruction with the meaning students crave by implementing design thinking. Design thinking prompts students to consider: "I've learned it. Now what am I going to do with it?" In Designed to Learn, cognitive scientist and educator Lindsay Portnoy shares the amazing teaching and learning that take place in design thinking classrooms. To set the stage, she provides easy-to-implement strategies, classroom examples, and clear tools to scaffold the processes of inquiry, discovery, design, and reflection. Because formative assessment is crucial to the process, Portnoy includes sample assessments that measure student learning and ensure that learners take the lead in their own learning. As the author guides you through the five elements of design thinking (understand and empathize, identify and research, communicate to ideate, prototype and test, and iterate and reflect), you'll learn how to support students as they - Use the content you teach to solve a problem in their community or in the world around them. - Isolate a concern for their designed solution to address. - Communicate ideas and provide valid reasoning for potential solutions. - Prototype a solution and test it. - Revise their design for maximum impact and reflect on the process. Equipped with the strategies and supports in Designed to Learn, teachers will be able to ensure that learning in their classrooms is visible, student-centered, and measurable—by design.
Author: Bill Bigelow
Publisher: Rethinking Schools
ISBN: 094296120X
Category : Biography & Autobiography
Languages : en
Pages : 197
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Book Description
Provides resources for teaching elementary and secondary school students about Christopher Columbus and the discovery of America.
Author: Mante Kvedare
Publisher: John Wiley & Sons
ISBN: 1119775906
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Learn to engage your B2B customers through effective virtual sales meetings and presentations The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past—the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually. The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience. Written by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate the strengths and weaknesses of different virtual sales models Plan and execute effective virtual sales meetings Build engaging storylines and presentations Lead the transformation from physical to virtual sales Leverage effective virtual customer engagement techniques The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.
