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Author: Bob Negen
Publisher: Wiley + ORM
ISBN: 1118044703
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Bob Negen
Publisher: Wiley + ORM
ISBN: 1118044703
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Katherine Canada
Publisher:
ISBN:
Category : Clerks (Retail trade)
Languages : en
Pages : 30
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Book Description
Author: Orville S. Rappold
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 32
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Book Description
Author: Kenneth Brooks Haas
Publisher:
ISBN:
Category : Clerks (Retail trade)
Languages : en
Pages : 112
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Book Description
Author: Mark Wrice
Publisher: Macmillan Education AU
ISBN: 9780732991623
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
This second edition continues to provide an invaluable introduction to retail management concepts for those progressing into management levels of retailing. The book is a practical text for use in conjunction with the relevant curricula and competency-based training resources.
Author: Irena Grugulis
Publisher: Bloomsbury Publishing
ISBN: 0230344887
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
Internationally renowned experts assess the role of retail work in modern industrial economies in Retail Work. Chapters are arranged thematically to capture four aspects of retail work: the nature of work and the shop floor; work across the supply chain and the wider productive system; the skills used in retailing; and workers as a collectivity.
Author: Gary Akehurst
Publisher: Psychology Press
ISBN: 9780714641775
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Author: R. Shanthi
Publisher: MJP Publisher
ISBN:
Category : Design
Languages : en
Pages : 674
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Book Description
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.
Author:
Publisher:
ISBN:
Category : Monographic series
Languages : en
Pages : 888
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Book Description
Author:
Publisher:
ISBN:
Category : Clerks (Retail trade)
Languages : en
Pages : 868
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Book Description
