Retail Sales Success in an Online World PDF Download
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Author: Rob Fishman
Publisher:
ISBN: 9780578517278
Category :
Languages : en
Pages :
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Book Description
Author: Rob Fishman
Publisher:
ISBN: 9780578517278
Category :
Languages : en
Pages :
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Book Description
Author: Lea Ribbeck
Publisher: GRIN Verlag
ISBN: 366885985X
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
Master's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Patrick Tan
Publisher: iUniverse
ISBN: 0595280544
Category : Business enterprises
Languages : en
Pages : 230
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Book Description
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 106
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: S. P. Suarker
Publisher: Zen Mastery Srl
ISBN: 9786069836163
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
E-Commerce Business: The Essential Guide to E-Commerce Success, Learn All the Valuable Information You Need in Starting A Successful E-Commerce Business Anyone can make a living online and creating an ecommerce store is one of the excellent strategies to make money online. If you have a business that doesn't have an online store yet, it is a great idea to establish your online store because ecommerce is only growing from here on out. You have probably heard of that little store called Amazon, right? They are the largest online store in the world and because of Amazon and eBay, people are now more comfortable making purchases online. In fact, studies show that retail ecommerce sales this year will reach $4.13 trillion. This book will teach you how to start your own ecommerce store and teach you the steps on how you can maximize your profits online. By learning the basics, you can learn how to possibly turn your once small website into a global brand. It is possible once you learn the correct strategy and best ecommerce practices. This book will discuss the following topics: What is Ecommerce and Why You Should Take Notice Introduction to Ecommerce Business Models Creating Your Online Store - Your Website Creating Your Online Store - Your Ecommerce Store Platform Designing a Store That Will Sell More Ways to Generate More Sales With Pricing and Persuasive Writing Marketing Your Ecommerce Store The potential to grow your business through ecommerce is truly limitless and it is a great way to earn money online. Anyone can do it so long as you follow the tips and techniques that will be explained in the book. So what are you waiting for? If you're interested in starting your own ecommerce business or want to add one with your existing business, scroll up and click "add to cart" now.
Author: Greg Thain
Publisher: John Wiley & Sons
ISBN: 111837424X
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Author: William H. Dutton
Publisher: Oxford University Press, USA
ISBN: 0199589070
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
The Handbook is a landmark in the dynamic and rapidly expanding field of Internet Studies, bringing together leading international scholars to strengthen research on how the Internet has been studied and the discipline's fundamental questions, and shape research, policy, and practice for the future.
Author: Annie Tsai
Publisher: John Wiley & Sons
ISBN: 1118770137
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
