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Author: Barry Berman
Publisher:
ISBN: 9780130263346
Category : Business & Economics
Languages : en
Pages : 808
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Book Description
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Author: Barry Berman
Publisher:
ISBN: 9780130263346
Category : Business & Economics
Languages : en
Pages : 808
Get Book
Book Description
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Author: Barry R Berman
Publisher: Pearson Higher Ed
ISBN: 0273775650
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Author: Barry Berman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 696
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Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Berman
Publisher:
ISBN: 9780130279675
Category : Retail trade
Languages : en
Pages : 224
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Book Description
Author: Barry R. Berman
Publisher: Pearson Higher Ed
ISBN: 0133075893
Category : Business & Economics
Languages : en
Pages : 622
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Author: Berman
Publisher: Pearson Education India
ISBN: 9788131716700
Category :
Languages : en
Pages : 712
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Book Description
Author: Rosemary Varley
Publisher: Bloomsbury Publishing
ISBN: 1350315796
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Author: Barry Berman
Publisher:
ISBN: 9780130279668
Category :
Languages : en
Pages :
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Book Description
Author: Stephen Haines
Publisher: CRC Press
ISBN: 1420025694
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Easy-to-follow and understand, The Systems Thinking Approach to Strategic Planning and Management presents the first practical application of "systems thinking", a concept first introduced by Peter Senge in the Fifth Discipline as a new, better and elegantly simple A-B-C approach to strategic management, planning, and change. It provides a unique S
