Retail Internationalization in Emerging Countries PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Retail Internationalization in Emerging Countries PDF full book. Access full book title Retail Internationalization in Emerging Countries by Karin Pennemann. Download full books in PDF and EPUB format.
Author: Karin Pennemann
Publisher: Springer Science & Business Media
ISBN: 3834944920
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Author: Karin Pennemann
Publisher: Springer Science & Business Media
ISBN: 3834944920
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Author: Nicholas Alexander
Publisher: Oxford University Press
ISBN: 0199212821
Category : Business & Economics
Languages : en
Pages : 401
Get Book Here
Book Description
"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
Author: Alvaro Cuervo-Cazurra
Publisher: Cambridge University Press
ISBN: 1107073146
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.
Author: Neil M. Coe
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 528
Get Book Here
Book Description
This path-breaking collection brings together seminal contributions from the burgeoning multidisciplinary literature on the globalisation of retailing.
Author: Timothy Devinney
Publisher: Emerald Group Publishing
ISBN: 0857240854
Category : Business & Economics
Languages : en
Pages : 668
Get Book Here
Book Description
A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological toolkit.
Author: Malobi Mukherjee
Publisher: Routledge
ISBN: 1317911172
Category : Business & Economics
Languages : en
Pages : 267
Get Book Here
Book Description
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
Author: Byoungho Jin
Publisher: Springer
ISBN: 1137523379
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Author: Dianne H. B. Welsh
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
Accounting for 80% of the world’s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, The U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic franchising frontier.This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America is a must for all professionals and academics with an interest in international franchising.
Author: S Tamer Cavusgil
Publisher: SAGE
ISBN: 1446289745
Category : Business & Economics
Languages : en
Pages : 428
Get Book Here
Book Description
"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King′s College London, UK Ayse A. Akcal is a Research Associate in International Business at King′s College London, UK
Author: Sanjaya Lall
Publisher: Chichester [West Sussex] ; New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
Study of multinational enterprises from newly industrializing countries, especially Argentina, Brazil, Hong Kong, and India - deals with foreign investment, management, marketing, research and development, industrial policy, etc.; discusses comparative advantages over local firms and other multinationals, monopolys, and criteria for selecting host country. References.
