Retail and Marketing Channels (RLE Retailing and Distribution) PDF Download
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Author: Srinivas K. Reddy
Publisher: Routledge
ISBN: 1136245723
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author: Srinivas K. Reddy
Publisher: Routledge
ISBN: 1136245723
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author: John Fernie
Publisher: Kogan Page Publishers
ISBN: 0749468246
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: James B. Ayers
Publisher: CRC Press
ISBN: 1498739156
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains.
Author: Jan Fransoo
Publisher: Createspace Independent Publishing Platform
ISBN: 9781975742003
Category :
Languages : en
Pages : 440
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Book Description
Millions of small, family operated nanostores are the main source of consumer packaged goods in many neighborhoods of large cities across the developing world. In many of these countries, well over half of consumer goods are sold via the nanostore channel. Understanding this channel is critical for anyone selling or intending to sell into these large and fast growing markets. Tackling the logistics complexities of serving millions of nanostores is a challenge that many face, yet few master. In this book, we discuss logistics distribution and commercial route-to-market concepts for this channel and present best practices from Latin America, Asia, and North Africa. The book serves to inspire managers in marketing, sales, supply chain, distribution, logistics, and general management to develop their understanding and their business success in these growing markets. This book includes a unique set of case studies focusing on companies that have successfully created forward-looking approaches to retail operations over the world. The case studies included provide readers with a range of best practices, useful insights, and commercial and logistics strategies for serving diverse distribution channels. The authors (with extensive experience within these markets) and editors (from premier research institutions in Europe and the US) have done extensive field research over multiple years to develop the insights that are shared in this book. With the growth of convenience stores in the developed world, the insights also serve as an inspiration for those in Europe and North America that are confronted with a rapid proliferation of retail outlets as proximity shopping is becoming the norm. In the final chapter, the editors reflect on recent developments, particularly in China, where electronic commerce and nanostores are partnering to become a strong rival for the organized retail channel. "As the world population tends to concentrate more and more in urban environments, the two fastest growing channels for consumer goods distribution are online sales and convenient, proximal nanostores. Remarkably, this trend applies to both the most and the least developed economies. This book is a valuable resource that covers the realities and the challenges of serving nanostores, a subject much less widely covered than the "sexier" online e-commerce channel, but equally important for understanding the evolution of the world's fast moving consumer goods markets." - Sergio Barbarino, P&G Research Fellow and Chairman of The European Technology Platform for Logistic Innovation, ALICE
Author: Michael H. Hugos
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Preface. CHAPTER 1: AN INTRODUCTION TO SUPPLY CHAIN MANAGEMENT. The Evolution of the Supply Chain. How the Supply Chain Works. The Evolving Structure of Supply Chains. Participants in the Supply Chain. Aligning the Supply Chain with Business Strategy. Chapter Summary. Discussion Questions. CHAPTER 2: THE RETAIL DISTRIBUTION CHANNEL. Participants in the Distribution Channel. Types of Channels. Channel Relationships. Chapter Summary. Discussion Questions. CHAPTER 3: SUPPLY CHAIN OPERATIONS: PLANNING. Five Links in the Chain. Demand Forecasting. Product Pricing. Inventory Management. Chapter Summary. Discussion Questions. CHAPTER 4: SUPPLY CHAIN OPERATIONS: SOURCING MATERIALS AND MAKING PRODUCTS. Procurement. Credit and Collections. Product Design. Production Scheduling. Facility Management. Chapter Summary. Discussion Questions. CHAPTER 5: SUPPLY CHAIN OPERATIONS: DELIVERIES AND RETURNS. Order Management. Delivery Scheduling. The Reality of Returns. Outsourcing Supply Chain Operations.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Narendra Agrawal
Publisher: Springer
ISBN: 1489975624
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
This new edition focuses on three crucial areas of retail supply chain management: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning and (3) integrating price optimization into retail supply chain decisions. The book has been fully updated, expanding on the distinguishing features of the original, while offering three new chapters on recent topics which reflect areas of great interest and relevance to the academic and professional communities alike - inventory management in the presence of data inaccuracies, retail workforce management, and fast fashion retail strategies. The innovations, lessons for practice, and new technological solutions for managing retail supply chains are important not just in retailing, but offer crucial insights and strategies for the ultimate effective management of supply chains in other industries as well. The retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. It presents a vast array of stimulating challenges that have long provided the context of much of the research in the area of operations research and inventory management. However, in recent years, advances in computing capabilities and information technologies, hyper-competition in the retail industry, emergence of multiple retail formats and distribution channels, an ever increasing trend towards a globally dispersed retail network, and a better understanding of the importance of collaboration in the extended supply chain have led to a surge in academic research on topics in retail supply chain management. Many supply chain innovations (e.g., vendor managed inventory) were first conceived and successfully validated in this industry, and have since been adopted in others. Conversely, many retailers have been quick to adopt cutting edge practices that first originated in other industries. Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Ed. is an attempt to summarize the state of the art in this research, as well as offer a perspective on what new applications may lie ahead.
Author: Alan Rushton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
This third edition includes updates in manufacturing logistics, integrated logistics, process design and home delivery, and brand new sections on warehouse receipt and dispatch.
Author: Dhruv Grewal
Publisher: SAGE
ISBN: 1526457334
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
