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Author: Matt Plapp
Publisher:
ISBN: 9781970063813
Category :
Languages : en
Pages : 86
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Book Description
Author: Matt Plapp
Publisher:
ISBN: 9781970063813
Category :
Languages : en
Pages : 86
Get Book Here
Book Description
Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Matt Plapp
Publisher:
ISBN: 9781945091865
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
"Don't 86 Your Restaurant Sales" is a book tied to an online training course that will walk you step-by-step through building the most powerful marketing system you've ever had for your restaurant. With expert advice and real world examples on today's most cutting edge digital marketing tools to help drive sales to your restaurant.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118240960
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
Author: Jace Kovacevich
Publisher: Misfit Media Incorporated
ISBN: 9780578751290
Category :
Languages : en
Pages : 136
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Book Description
WHO ARE THE NEW "RAINMAKERS" IN THE RESTAURANT INDUSTRY? They are the owners who are consistently increasing revenue every month, expanding their business, and opening additional locations in new cities regularly. They are the business leaders who challenge the status quo, who adopt and adapt to new and every-changing technology, and who refuse to be average. And what's amazing is... They are doing all of this without overworking, breaking the bank on marketing gimmicks, or taking out business loans There's so much out there on the topic of restaurant growth techniques that it can be quite overwhelming... Misfit Marketing For Restaurants is a book for those who want more out of their restaurant and are looking to make a dent in the food and beverage universe. After servicing over 250 restaurant concepts across the globe and helping these businesses to acquire guests through their digital marketing strategies, Brett Linkletter and Jace Kovacevich, founders of Misfit Media, have gained unparalleled insight in the restaurant marketing space. They have been named "Top Performing Local Business Agency" by Manychat, have received 2 published Facebook((TM)) Business case studies, and have become wildly famous for their unique approach to guest acquisition and retention through what they call "Omnichannel Chat Marketing". To be a true "Misfit" means to do things differently; Brett and Jace embrace this concept to their core. After reading this book, you will learn the framework of developing a digital marketing machine that will not only help your restaurant acquire guests but will also keep them coming back. You will also learn: How to generate consistent, trackable, predictable revenue every month from social media, regardless of your following. Key tools and metrics used to measure how much guests spend per visit down to the dollar. 8 real-life case studies of restaurants executing these strategies and seeing extraordinary success. Whether you are a restaurant owner who is struggling to see results from your marketing strategy or you are already seeing success but are looking to take your business further and expand, this book will provide you with the know-how knowledge and extensive toolset to elevate your growth!
Author: The Culinary Institute of America
Publisher: John Wiley & Sons
ISBN: 0470197404
Category : Cooking
Languages : en
Pages : 304
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Book Description
As competition for customers is constantly increasing, contemporary restaurants must distinguish themselves by offering consistent, high-quality service. Service and hospitality can mean different things to different foodservice operations, and this book addresses the service needs of a wide range of dining establishments, from casual and outdoor dining to upscale restaurants and catering operations. Chapters cover everything from training and hiring staff, preparation for service, front-door hospitality to money handling, styles of modern table service, front-of-the-house safety and sanitation, serving diners with special needs, and service challenges—what to do when things go wrong. Remarkable Service is the most comprehensive guide to service and hospitality on the market, and this new edition includes the most up-to-date information available on serving customers in the contemporary restaurant world.
Author: Joe Bastianich
Publisher: Penguin
ISBN: 1101583541
Category : Biography & Autobiography
Languages : en
Pages : 342
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Book Description
The New York Times Bestselling Book--Great gift for Foodies “The best, funniest, most revealing inside look at the restaurant biz since Anthony Bourdain’s Kitchen Confidential.” —Jay McInerney With a foreword by Mario Batali Joe Bastianich is unquestionably one of the most successful restaurateurs in America—if not the world. So how did a nice Italian boy from Queens turn his passion for food and wine into an empire? In Restaurant Man, Joe charts a remarkable journey that first began in his parents’ neighborhood eatery. Along the way, he shares fascinating stories about his establishments and his superstar chef partners—his mother, Lidia Bastianich, and Mario Batali. Ever since Anthony Bourdain whet literary palates with Kitchen Confidential, restaurant memoirs have been mainstays of the bestseller lists. Serving up equal parts rock ’n’ roll and hard-ass business reality, Restaurant Man is a compelling ragu-to-riches chronicle that foodies and aspiring restauranteurs alike will be hankering to read.
Author: Erik Shellenberger
Publisher: Independently Published
ISBN: 9781724131706
Category : Bars (Drinking establishments)
Languages : en
Pages : 102
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Book Description
"A real, raw and relevant look at the reality of marketing your bar or restaurant in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge."--Page 4 of cover.
Author: Matt Plapp
Publisher:
ISBN: 9781970063196
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
"Sell More Slices" is a book tied to an online training course that will walk you step-by-step through building the most powerful marketing system you've ever had for your pizza restaurant. With expert advice and real world examples on today's most cutting edge digital marketing tools to help drive sales to your restaurant.
Author: Donovan Garett
Publisher: Donovan Garett Media Co.
ISBN:
Category : Cooking
Languages : en
Pages : 228
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Book Description
Here's Your Guide to Thriving in the Post-Pandemic Economy! Today, small local independent restaurants are in crisis. They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession. The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners. To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone. The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions. You'll learn: - Why recessions can be extremely profitable for restaurant owners - Why our society needs restaurants now more than ever - How to reach remote workers and get them into your restaurant - Why convenience is the focal point of diner preferences - How the government failed small restaurant owners during COVID-19 - How to beat Ghost Kitchens, Meal Prep Services and other competitors - How to find the perfect diners and attract them to your restaurant - Why you should focus on value, not price - Why word-of-mouth advertising doesn't attract remote workers - How to formulate a marketing strategy for the work-from-home crowd - How to skyrocket your profits by making money both on and off the menu . . . and much, much, more. The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World is your ultimate companion in the new age of marketing for small restaurants. With expert guidance and practical advice tailored specifically for your industry, you'll learn how to attract and retain customers, optimize your online presence, and ultimately drive the success of your small restaurant. Don't let your small restaurant go unnoticed – grab your copy of "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" today and revolutionize your marketing strategies! Unlock the true potential of your small restaurant and position yourself for unparalleled success in today's highly competitive market!
