Author: Patrick McNeil
Publisher: HOW Books
ISBN: 160061972X
Category : Computers
Languages : en
Pages : 272
Book Description
Web Design Inspiration at a Glance Volume 2 of The Web Designer’s Idea Book includes more than 650 new websites arranged thematically, so you can easily find inspiration for your work. Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer’s Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what’s happening right now. Sites are categorized by type, design element, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you’re brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jumpstart your next project.
The Web Designer's Idea Book Volume 2
Author: Patrick McNeil
Publisher: HOW Books
ISBN: 160061972X
Category : Computers
Languages : en
Pages : 272
Book Description
Web Design Inspiration at a Glance Volume 2 of The Web Designer’s Idea Book includes more than 650 new websites arranged thematically, so you can easily find inspiration for your work. Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer’s Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what’s happening right now. Sites are categorized by type, design element, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you’re brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jumpstart your next project.
Publisher: HOW Books
ISBN: 160061972X
Category : Computers
Languages : en
Pages : 272
Book Description
Web Design Inspiration at a Glance Volume 2 of The Web Designer’s Idea Book includes more than 650 new websites arranged thematically, so you can easily find inspiration for your work. Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer’s Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what’s happening right now. Sites are categorized by type, design element, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you’re brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jumpstart your next project.
Responsive Web Design with HTML5 and CSS3
Author: Ben Frain
Publisher: Packt Publishing Ltd
ISBN: 1849693196
Category : Computers
Languages : en
Pages : 478
Book Description
This book will lead you, step by step and with illustrative screenshots, through a real example. Are you writing two websites - one for mobile and one for larger displays? Or perhaps you've heard of Responsive Design but are unsure how to bring HTML5, CSS3, or responsive design all together. If so, this book provides everything you need to take your web pages to the next level - before all your competitors do!
Publisher: Packt Publishing Ltd
ISBN: 1849693196
Category : Computers
Languages : en
Pages : 478
Book Description
This book will lead you, step by step and with illustrative screenshots, through a real example. Are you writing two websites - one for mobile and one for larger displays? Or perhaps you've heard of Responsive Design but are unsure how to bring HTML5, CSS3, or responsive design all together. If so, this book provides everything you need to take your web pages to the next level - before all your competitors do!
Responsive Web Design by Example
Author: Frahaan Hussain
Publisher: Packt Publishing
ISBN: 9781787287068
Category : Computers
Languages : en
Pages : 292
Book Description
Develop mobile-first and adaptive websites that provide the best user experience for a wide range of devicesAbout This Book* Rapidly develop and prototype responsive websites by leveraging the power of Bootstrap* Practice performance optimization techniques to make your site lighter and faster* Learn responsive web design and discover how to build mobile-ready websites with easeWho This Book Is ForIf you are a web developers interested in incorporating responsive web designs in your websites, then this book is for you. Familiarity with HTML5, CSS3, and command lines, though not essential, will help you get the most out of this book.What You Will Learn* Understand what responsive design is, and why it's vital for modern web development* Customize and extend responsive design frameworks* Create adaptable templates for all future projects* Build a semantic website structure with HTML5 elements* Determine a responsive website persona with CSS3* Learn how to decide which framework best suits your project specification* Implement a plethora of Bootstrap features in your websitesIn DetailDesktop-only websites just aren't good enough anymore. As you enter a future of increasingly diverse browsing methods, you need to know how to build websites that are presentable and will work perfectly with the huge volume of different device sizes and resolutions that are now commercially available. Responsive web design is an answer to the problem of modern web development.By following the detailed step-by-step instructions, previews, and examples mentioned in this book, you will learn how to build engaging responsive websites and upgrade your skills as a web designer.With coverage of Responsive Grid System and Bootstrap, you will learn about the most powerful frameworks in responsive web design.In this book, you will learn how to create a crisp blog page, a beautiful portfolio site, a cool social networking page, and a fun photo gallery. Through each of these projects, you'll learn how to build various elements of a modern responsive website, and also find out which framework works best for your project specifications.By the end of the book, you will have gained practical skills you need to build real-world websites that are professional, creative and truly responsive.Style and approachThis book conveys the design concepts used to quickly and effectively build responsive websites. We focus less on the theory and more on results, with clear step-by-step instructions, previews, and examples to help you along the way.
Publisher: Packt Publishing
ISBN: 9781787287068
Category : Computers
Languages : en
Pages : 292
Book Description
Develop mobile-first and adaptive websites that provide the best user experience for a wide range of devicesAbout This Book* Rapidly develop and prototype responsive websites by leveraging the power of Bootstrap* Practice performance optimization techniques to make your site lighter and faster* Learn responsive web design and discover how to build mobile-ready websites with easeWho This Book Is ForIf you are a web developers interested in incorporating responsive web designs in your websites, then this book is for you. Familiarity with HTML5, CSS3, and command lines, though not essential, will help you get the most out of this book.What You Will Learn* Understand what responsive design is, and why it's vital for modern web development* Customize and extend responsive design frameworks* Create adaptable templates for all future projects* Build a semantic website structure with HTML5 elements* Determine a responsive website persona with CSS3* Learn how to decide which framework best suits your project specification* Implement a plethora of Bootstrap features in your websitesIn DetailDesktop-only websites just aren't good enough anymore. As you enter a future of increasingly diverse browsing methods, you need to know how to build websites that are presentable and will work perfectly with the huge volume of different device sizes and resolutions that are now commercially available. Responsive web design is an answer to the problem of modern web development.By following the detailed step-by-step instructions, previews, and examples mentioned in this book, you will learn how to build engaging responsive websites and upgrade your skills as a web designer.With coverage of Responsive Grid System and Bootstrap, you will learn about the most powerful frameworks in responsive web design.In this book, you will learn how to create a crisp blog page, a beautiful portfolio site, a cool social networking page, and a fun photo gallery. Through each of these projects, you'll learn how to build various elements of a modern responsive website, and also find out which framework works best for your project specifications.By the end of the book, you will have gained practical skills you need to build real-world websites that are professional, creative and truly responsive.Style and approachThis book conveys the design concepts used to quickly and effectively build responsive websites. We focus less on the theory and more on results, with clear step-by-step instructions, previews, and examples to help you along the way.
The Web Designer's Idea Book Volume 2
Author: Patrick McNeil
Publisher: Simon and Schuster
ISBN: 1440311188
Category : Computers
Languages : en
Pages : 272
Book Description
Web Design Inspiration at a Glance Volume 2 of The Web Designer’s Idea Book includes more than 650 new websites arranged thematically, so you can easily find inspiration for your work. Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer’s Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what’s happening right now. Sites are categorized by type, design element, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you’re brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jumpstart your next project.
Publisher: Simon and Schuster
ISBN: 1440311188
Category : Computers
Languages : en
Pages : 272
Book Description
Web Design Inspiration at a Glance Volume 2 of The Web Designer’s Idea Book includes more than 650 new websites arranged thematically, so you can easily find inspiration for your work. Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer’s Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what’s happening right now. Sites are categorized by type, design element, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you’re brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jumpstart your next project.
Learning Responsive Web Design
Author: Clarissa Peterson
Publisher: "O'Reilly Media, Inc."
ISBN: 1449363687
Category : Computers
Languages : en
Pages : 519
Book Description
Deliver an optimal user experience to all devices—including tablets, smartphones, feature phones, laptops, and large screens—by learning the basics of responsive web design. In this hands-on guide, UX designer Clarissa Peterson explains how responsive web design works, and takes you through a responsive workflow from project kickoff to site launch. Ideal for anyone involved in the process of creating websites—not just developers—this book teaches you fundamental strategies and techniques for using HTML and CSS to design websites that not only adapt to any screen size, but also use progressive enhancement to provide a better user experience based on device capabilities such as touchscreens and retina displays. Start with content strategy before creating a visual design Learn why your default design should be for the narrowest screens Explore the HTML elements and CSS properties essential for responsive web design Use media queries to display different CSS styles based on a device’s viewport width Handle elements such as images, typography, and navigation Use performance optimization techniques to make your site lighter and faster
Publisher: "O'Reilly Media, Inc."
ISBN: 1449363687
Category : Computers
Languages : en
Pages : 519
Book Description
Deliver an optimal user experience to all devices—including tablets, smartphones, feature phones, laptops, and large screens—by learning the basics of responsive web design. In this hands-on guide, UX designer Clarissa Peterson explains how responsive web design works, and takes you through a responsive workflow from project kickoff to site launch. Ideal for anyone involved in the process of creating websites—not just developers—this book teaches you fundamental strategies and techniques for using HTML and CSS to design websites that not only adapt to any screen size, but also use progressive enhancement to provide a better user experience based on device capabilities such as touchscreens and retina displays. Start with content strategy before creating a visual design Learn why your default design should be for the narrowest screens Explore the HTML elements and CSS properties essential for responsive web design Use media queries to display different CSS styles based on a device’s viewport width Handle elements such as images, typography, and navigation Use performance optimization techniques to make your site lighter and faster
Adaptive Web Design
Author: Aaron Gustafson
Publisher: New Riders
ISBN: 0134216202
Category : Computers
Languages : en
Pages : 385
Book Description
Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you’ll learn how to use progressive enhancement to build websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you’re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you’ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit http://adaptivewebdesign.info to learn more.
Publisher: New Riders
ISBN: 0134216202
Category : Computers
Languages : en
Pages : 385
Book Description
Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you’ll learn how to use progressive enhancement to build websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you’re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you’ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit http://adaptivewebdesign.info to learn more.
How To Create Selling E-Commerce Websites, Vol. 2
Author: Smashing Magazine
Publisher: Smashing Magazine
ISBN: 3945749034
Category : Computers
Languages : en
Pages : 297
Book Description
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce
Publisher: Smashing Magazine
ISBN: 3945749034
Category : Computers
Languages : en
Pages : 297
Book Description
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce
HTML5 and CSS3: Building Responsive Websites
Author: Thoriq Firdaus
Publisher: Packt Publishing Ltd
ISBN: 1787120023
Category : Computers
Languages : en
Pages : 709
Book Description
Design robust, powerful, and above all, modern websites across all manner of devices with ease using HTML5 and CSS3 About This Book Use Responsive Grid System, Bootstrap, and Foundation frameworks for responsive web design Learn how to use the latest features of CSS including custom fonts, nth-child selectors (and some CSS4 selectors), CSS custom properties (variables), and CSS calc Make a mobile website using jQuery mobile and mobile-first design Who This Book Is For This course is for web developers who are familiar with HTML and CSS but want to understand the essentials of responsive web design. It is for those developers who are willing to seek innovative techniques that deliver fast, intuitive interfacing with the latest mobile Internet devices. What You Will Learn Build a semantic website structure with HTML5 elements Use Bower to organize website dependencies Make responsive media that is optimized for the specific device on which it's displayed, allowing images, videos, and other elements be fully appreciated Make typography that's fluidly responsive, so it's easy to read on all devices—no more hard-to-see text on a tiny mobile screen Get to know techniques for server-side and client-side media deployment, providing platforms that are scaled for any device that requests them In Detail Responsive web design is an explosive area of growth in modern web development due to the huge volume of different device sizes and resolutions that are now commercially available. The Internet is going mobile. Desktop-only websites just aren't good enough anymore. With mobile internet usage still rising and tablets changing internet consumption habits, you need to know how to build websites that will just “work,” regardless of the devices used to access them. This Learning Path course explains all the key approaches necessary to create and maintain a modern responsive design using HTML5 and CSS3. Our first module is a step-by-step introduction to ease you into the responsive world, where you will learn to build engaging websites. With coverage of Responsive Grid System, Bootstrap, and Foundation, you will discover three of the most robust frameworks in responsive web design. Next, you'll learn to create a cool blog page, a beautiful portfolio site, and a crisp professional business site and make them all totally responsive. Packed with examples and a thorough explanation of modern techniques and syntax, the second module provides a comprehensive resource for all things “responsive.” You'll explore the most up-to-date techniques and tools needed to build great responsive designs, ensuring that your projects won't just be built “right” for today, but in the future too. The last and the final module is your guide to obtaining full access to next generation devices and browser technology. Create responsive applications that make snappy connections for mobile browsers and give your website the latest design and development advantages to reach mobile devices. At the end of this course, you will learn to get and use all the tools you need to build and test your responsive web project performance and take your website to the next level. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Responsive Web Design by Example: Beginner's Guide - Second Edition by Thoriq Firdaus Responsive Web Design with HTML5 and CSS3 - Second Edition by Ben Frain HTML5 and CSS3 Responsive Web Design Cookbook by Benjamin LaGrone Style and approach This Learning Path course provides a simplistic and easy way to build powerful, engaging, responsive, and future proof websites across devices using HTML5 and CSS3 to meet the demands of the modern web user.
Publisher: Packt Publishing Ltd
ISBN: 1787120023
Category : Computers
Languages : en
Pages : 709
Book Description
Design robust, powerful, and above all, modern websites across all manner of devices with ease using HTML5 and CSS3 About This Book Use Responsive Grid System, Bootstrap, and Foundation frameworks for responsive web design Learn how to use the latest features of CSS including custom fonts, nth-child selectors (and some CSS4 selectors), CSS custom properties (variables), and CSS calc Make a mobile website using jQuery mobile and mobile-first design Who This Book Is For This course is for web developers who are familiar with HTML and CSS but want to understand the essentials of responsive web design. It is for those developers who are willing to seek innovative techniques that deliver fast, intuitive interfacing with the latest mobile Internet devices. What You Will Learn Build a semantic website structure with HTML5 elements Use Bower to organize website dependencies Make responsive media that is optimized for the specific device on which it's displayed, allowing images, videos, and other elements be fully appreciated Make typography that's fluidly responsive, so it's easy to read on all devices—no more hard-to-see text on a tiny mobile screen Get to know techniques for server-side and client-side media deployment, providing platforms that are scaled for any device that requests them In Detail Responsive web design is an explosive area of growth in modern web development due to the huge volume of different device sizes and resolutions that are now commercially available. The Internet is going mobile. Desktop-only websites just aren't good enough anymore. With mobile internet usage still rising and tablets changing internet consumption habits, you need to know how to build websites that will just “work,” regardless of the devices used to access them. This Learning Path course explains all the key approaches necessary to create and maintain a modern responsive design using HTML5 and CSS3. Our first module is a step-by-step introduction to ease you into the responsive world, where you will learn to build engaging websites. With coverage of Responsive Grid System, Bootstrap, and Foundation, you will discover three of the most robust frameworks in responsive web design. Next, you'll learn to create a cool blog page, a beautiful portfolio site, and a crisp professional business site and make them all totally responsive. Packed with examples and a thorough explanation of modern techniques and syntax, the second module provides a comprehensive resource for all things “responsive.” You'll explore the most up-to-date techniques and tools needed to build great responsive designs, ensuring that your projects won't just be built “right” for today, but in the future too. The last and the final module is your guide to obtaining full access to next generation devices and browser technology. Create responsive applications that make snappy connections for mobile browsers and give your website the latest design and development advantages to reach mobile devices. At the end of this course, you will learn to get and use all the tools you need to build and test your responsive web project performance and take your website to the next level. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Responsive Web Design by Example: Beginner's Guide - Second Edition by Thoriq Firdaus Responsive Web Design with HTML5 and CSS3 - Second Edition by Ben Frain HTML5 and CSS3 Responsive Web Design Cookbook by Benjamin LaGrone Style and approach This Learning Path course provides a simplistic and easy way to build powerful, engaging, responsive, and future proof websites across devices using HTML5 and CSS3 to meet the demands of the modern web user.
Responsive Typography
Author: Jason Pamental
Publisher: "O'Reilly Media, Inc."
ISBN: 149191629X
Category : Computers
Languages : en
Pages : 110
Book Description
Annotation Get the most out of typography in your web applications, and understand why typography is a critical component of Responsive Web Design. With this practical book, designers and developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance. For typography to be truly responsive, it must be Performant, Progressive, Proportional, and Polished. This book will show you how to get there.
Publisher: "O'Reilly Media, Inc."
ISBN: 149191629X
Category : Computers
Languages : en
Pages : 110
Book Description
Annotation Get the most out of typography in your web applications, and understand why typography is a critical component of Responsive Web Design. With this practical book, designers and developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance. For typography to be truly responsive, it must be Performant, Progressive, Proportional, and Polished. This book will show you how to get there.
A to Z of Pharmaceutical Marketing Volume 2
Author: Subba Rao Chaganti
Publisher: BSP Books
ISBN: 8197252025
Category : Business & Economics
Languages : en
Pages : 1182
Book Description
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Publisher: BSP Books
ISBN: 8197252025
Category : Business & Economics
Languages : en
Pages : 1182
Book Description
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies