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Author: Jan Wiid
Publisher: Juta and Company Ltd
ISBN: 9780702177446
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author: Jan Wiid
Publisher: Juta and Company Ltd
ISBN: 9780702177446
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author: Libby J. Walker
Publisher:
ISBN:
Category : South Africa
Languages : en
Pages : 36
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Book Description
Author: V. Kumar
Publisher: Springer Nature
ISBN: 3031546504
Category :
Languages : en
Pages : 643
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Book Description
Author: Arkebe Oqubay
Publisher: Oxford University Press
ISBN: 0192894196
Category : Business & Economics
Languages : en
Pages : 1153
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Book Description
While sharing some characteristics with other middle-income countries, South Africa is a country with a unique economic history and distinctive economic features. It is a regional economic powerhouse that plays a significant role, not only in southern Africa and in the continent, but also as a member of BRICS. However, there has been a lack of structural transformation and weak economic growth, and South Africa faces the profound triple challenges of poverty, inequality, and unemployment. Any meaningful debate about economic policies to address these challenges needs to be informed by a deep understanding of historical developments, robust empirical evidence, and rigorous analysis of South Africa's complex economic landscape. This volume seeks to provide a wide-ranging set of original, detailed, and state-of-the-art analytical perspectives that contribute to scientific knowledge as well as to well-informed and productive discourse on the South African economy. While concentrating on the more recent economic issues facing South Africa, the handbook also provides historical and political context. It offers an in-depth examination of strategic issues in the country's key economic sectors, and brings together diverse analytical perspectives.
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 478
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Book Description
Author:
Publisher: Pearson South Africa
ISBN: 9781868911868
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Author: ESOMAR
Publisher: John Wiley & Sons
ISBN: 0470687576
Category : Business & Economics
Languages : en
Pages : 878
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Book Description
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.
Author: Scott M. Smith
Publisher: SAGE
ISBN: 9780761988526
Category : Business & Economics
Languages : en
Pages : 910
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Book Description
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author: Urath Gibson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
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Book Description
Author:
Publisher: Pearson South Africa
ISBN: 9781868912902
Category : Marketing
Languages : en
Pages : 520
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Book Description
