Research Perspectives in Organisational Buying Behaviour PDF Download
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Author: Malcolm T. Cunningham
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
Author: Malcolm T. Cunningham
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Author: Harold H. Kassarjian
Publisher: Scott Foresman
ISBN: 9780673153944
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522502831
Category : Business & Economics
Languages : en
Pages : 594
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Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author: David Brinberg
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author: Roy Wells Hill
Publisher: Springer
ISBN: 1349158232
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Author: Włodzimierz Sroka
Publisher: Springer Nature
ISBN: 3030473805
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author: Michael J. Baker
Publisher: Springer
ISBN: 1349080489
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author: Raymond L. Horton
Publisher: C.E. Merill Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Author: Gerald Zaltman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 602
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Book Description
Consumer behavior is discussed through: 1) simple statements of basic findings (propositions) in consumer and nonconsumer settings; 2) explicit discussion of the findings' implications for marketers; 3) emphasis on importance of sociology in consumer studies; 4) perspectives on organizations as consumers. An adequate understanding of consumer behavior is essential for the prosperity of any marketing enterprise. Consumer behavior involves activities oriented toward obtainment and experiences which are the consequences of using products and services. Consumer behavior is affected by sociological perspectives of demography, social structure, roles and power and by psychological perspectives of learning, need, motivation, attitudes. Individual and organization adoption and resistance behavior effects consumer behavior.
