Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC PDF full book. Access full book title Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC by Alice Enama. Download full books in PDF and EPUB format.
Author: Alice Enama
Publisher: GRIN Verlag
ISBN: 3668516839
Category : Business & Economics
Languages : en
Pages : 91
Get Book Here
Book Description
Master's Thesis from the year 2017 in the subject Business economics - Market research, grade: 1,5, , language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise. Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter’s five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé’s success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.
Author: Alice Enama
Publisher: GRIN Verlag
ISBN: 3668516839
Category : Business & Economics
Languages : en
Pages : 91
Get Book Here
Book Description
Master's Thesis from the year 2017 in the subject Business economics - Market research, grade: 1,5, , language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise. Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter’s five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé’s success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.
Author: Samuelson Appau
Publisher: Palgrave Macmillan
ISBN: 9783030772062
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Author:
Publisher: DSConsulting
ISBN:
Category :
Languages : en
Pages : 17
Get Book Here
Book Description
Author: Asit K. Biswas
Publisher: Springer Science & Business Media
ISBN: 3319014633
Category : Science
Languages : en
Pages : 117
Get Book Here
Book Description
Nestlé’s Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestlé‘s operations. Since its inception in Moga, Nestlé has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestlé’s way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestlé contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community’s standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency. An important aspect of this pioneering monograph is the methodology that could be used to study how Corporate Social Responsibility (CSR) or Creating Shared Value (CSV) of a large multinational company can be properly monitored and objectively evaluated at a region-specific scale, especially as very few studies of this nature have been carried out anywhere in the world. This definitive book is further enriched by a foreword by Prof. Michael Porter of Harvard Business School and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of Nestlé respectively.
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9789251052280
Category : Business & Economics
Languages : en
Pages : 316
Get Book Here
Book Description
Includes papers and case studies presented at a FAO workshop held in Rome, Italy from 8 to 10 October 2003
Author: United Nations Conference on Trade and Development
Publisher:
ISBN: 9789211126471
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This annual report examines the major sectoral and geographical changes in the pattern of foreign direct investment (FDI) flows, particularly with regards to developing countries. After three years of decline in global investment flows, there are signs of revival in FDI, particularly in the services sector which makes up the largest economic sector in many countries. The 2004 edition looks at the shift towards services and examines the development challenges and opportunities likely to arise. The report is divided into three parts and considers a variety of issues including: regional FDI trends in Central and Eastern Europe, developing and developed countries; changing patterns of FDI in services, key players and driving forces, and the impact on host countries; the offshoring of corporate service functions; national and international policy challenges both for host and home countries.
Author: Sonia Plaza
Publisher: World Bank Publications
ISBN: 0821382586
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
The diaspora of developing countries can be a potent force for development, through remittances, but more importantly, through promotion of trade, investment, knowledge and technology transfers. The book aims to consolidate research and evidence on these issues with a view to formulating policies in both sending and receiving countries.
Author: Ulrich Steger
Publisher: John Wiley & Sons
ISBN: 0470858001
Category : Business & Economics
Languages : de
Pages : 320
Get Book Here
Book Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Author: Onyeka Osuji
Publisher: Cambridge University Press
ISBN: 1108472117
Category : Business & Economics
Languages : en
Pages : 485
Get Book Here
Book Description
A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.
Author: Prosper B. Matondi
Publisher: Zed Books Ltd.
ISBN: 1848138814
Category : Social Science
Languages : en
Pages : 255
Get Book Here
Book Description
The issue of biofuels has already been much debated, but the focus to date has largely been on Latin America and deforestation - this highly original work breaks fresh ground in looking at the African perspective. Most African governments see biofuels as having the potential to increase agricultural productivity and export incomes and thus strengthen their national economies, improving energy balances and rural employment. At the same time climate change may be addressed through reduction of green house gas emissions. There are, however, a number of uncertainties mounting that challenge this scenario. Using cutting-edge empirical case studies, this knowledge gap is addressed in a variety of chapters examining the effects of large-scale biofuel production on African agriculture. In particular, 'land grabbing' and food security issues are scrutinised, both of which have become vital topics in regard to the environmental and developmental governance of African countries. A revealing book for anyone wishing to understand the startling impact of biofuels and land grabbing on Africa.
