Expanding Disciplinary Space: On the Potential of Critical Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Expanding Disciplinary Space: On the Potential of Critical Marketing PDF full book. Access full book title Expanding Disciplinary Space: On the Potential of Critical Marketing by Douglas Brownlie. Download full books in PDF and EPUB format.
Author: Douglas Brownlie
Publisher: Routledge
ISBN: 1317850211
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Constance L. Brine
Publisher:
ISBN:
Category : Institutional market
Languages : en
Pages : 24
Get Book Here
Book Description
Author: Pushnoi, Grigorii
Publisher: IGI Global
ISBN: 1522521712
Category : Computers
Languages : en
Pages : 207
Get Book Here
Book Description
Modeling techniques provide ample opportunities for progress across numerous fields. When analyzing complex systems, new methods allow for a deeper understanding of system dynamics. Method of Systems Potential (MSP) Applications in Economics: Emerging Research and Opportunities is an innovative source of academic research that examines the Method of Systems Potential for complex systems analysis in economical contexts. Highlighting critical perspectives on topics such as system efficiency, adaptive algorithms, and variable parameters, this book is ideally designed for researchers, academics, graduate students, and practitioners interested in the latest uses and applications of modeling techniques.
Author: Douglas Brownlie
Publisher: Routledge
ISBN: 131785022X
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Muhammad Ali Chaudhary
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 132
Get Book Here
Book Description
Author: Rand Zero Emission Fuel Saver Study Team
Publisher: Rand Corporation
ISBN: 0833041622
Category : Political Science
Languages : en
Pages : 85
Get Book Here
Book Description
Save the World Air (STWA) has developed magnet-based devices, including its Zero Emission Fuel Saver (ZEFS), that it claims can improve vehicle fuel economy and reduce emissions. These devices are designed to be fitted as original equipment onto internal combustion engines or to be retrofitted onto existing engines. STWA asked the RAND Corporation to help develop a plan for assessing the technical basis required for successful commercialization of ZEFS. STWA also sought RAND's advice in examining potential market opportunities for ZEFS. This report summarizes RAND's analysis of these two issues, concluding the following. Application of magnetic fields has not been shown in the literature to lower the viscosity of automotive fuels. Along with empirical testing, establishing a theoretical basis underlying the effect of magnetic fields on fuel viscosity, surface tension, and atomization might provide useful information for developing and evaluating magnetic field-based fuel treatment devices. So far, the test results for use of the device are, at best, mixed. Should further laboratory analysis and in-use testing provide clearer and more positive outcomes, the market potential for the device will depend significantly on the advances realized from other technologies and regulatory policies and on its cost-effectiveness relative to other outcomes.
Author: Carl McDaniel (Jr.)
Publisher:
ISBN: 9781119042938
Category : Marketing research
Languages : en
Pages : 424
Get Book Here
Book Description
Author: Ordoñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 1522570969
Category : Business & Economics
Languages : en
Pages : 435
Get Book Here
Book Description
In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business practices in countries of this region, particularly uncertainties, risks, and opportunities associated with doing business in Asia, will be key for competing in a global economy. Dynamic Perspectives on Globalization and Sustainable Business in Asia provides perspectives on the challenges and opportunities of business growth in Asia with strategic insights on knowledge production, innovation, and disruptive technologies. Featuring coverage on a broad range of topics such as consumer behavior, financial literacy, and value perception, this book is ideally designed for academicians, researchers, government officials, policymakers, and practitioners seeking current research on the development of networks to support competitive advantage in the global economy and viable enterprises.
Author: S. N. Murthy
Publisher: Excel Books India
ISBN: 9788174465795
Category : Business
Languages : en
Pages : 416
Get Book Here
Book Description
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Get Book Here
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
