Author: Kumar, Jeetesh
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 361
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Book Description
Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.
Author: Manpreet Arora
Publisher:
ISBN: 9789798369353
Category :
Languages : en
Pages : 0
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Book Description
Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Author: Kulshreshtha, Sharad Kumar
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 548
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Book Description
In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.
Author: Mehta, Shilpa
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 434
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Book Description
In the digital landscape, the Metaverse emerges as a frontier of boundless possibilities. Yet, its potential remains largely untapped. The pressing challenge lies in harnessing the power of machine learning to navigate this uncharted territory, where virtual reality, augmented reality, and immersive technologies converge to redefine human interaction and experience. Impact and Potential of Machine Learning in the Metaverse offers a comprehensive examination of how machine learning techniques can shape the future of the Metaverse. This advanced work addresses key domains such as healthcare, education, gaming, and beyond. By delving into topics like digital twins in healthcare and blockchain-enabled security, the book not only sheds light on advancements but also confronts challenges head-on, inspiring scholars to explore new research directions and interdisciplinary collaborations. Through real-world case studies and practical applications, readers gain actionable insights into leveraging machine learning for transformative impact in the Metaverse.
Author: Bathla, Devesh
Publisher: IGI Global
ISBN: 1668461358
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platforms governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author: Inder, Shivani
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymoreit signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.
Author: Lai, P.C.
Publisher: IGI Global
ISBN: 1668457342
Category : Computers
Languages : en
Pages : 411
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Book Description
The rise of metaverse technologies has had a critical impact on the modern world. Due to the recent popularity of this technology, it is important to understand the strategies, opportunities, and challenges contained in the metaverse world in order to appropriately utilize it across fields. Strategies and Opportunities for Technology in the Metaverse World explores the opportunities and challenges facing the metaverse and considers the strategies and opportunities of metaverse technologies in various industries and countries. Covering a range of topics such as blockchain, artificial intelligence, virtual reality, and machine learning, this reference work is ideal for computer scientists, researchers, scholars, policymakers, academicians, practitioners, educators, and students.
