Author: Wynn, Martin George
Publisher: IGI Global
ISBN: 1799877140
Category : Business & Economics
Languages : en
Pages : 487
Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies
Author: Wynn, Martin George
Publisher: IGI Global
ISBN: 1799877140
Category : Business & Economics
Languages : en
Pages : 487
Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Publisher: IGI Global
ISBN: 1799877140
Category : Business & Economics
Languages : en
Pages : 487
Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Handbook of Research on Digital Transformation Management and Tools
Author: Richard Pettinger
Publisher: Business Science Reference
ISBN: 9781799897644
Category : Information technology
Languages : en
Pages : 450
Book Description
"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Publisher: Business Science Reference
ISBN: 9781799897644
Category : Information technology
Languages : en
Pages : 450
Book Description
"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1799871940
Category : Business & Economics
Languages : en
Pages : 471
Book Description
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Publisher: IGI Global
ISBN: 1799871940
Category : Business & Economics
Languages : en
Pages : 471
Book Description
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Handbook of Digital Innovation
Author: Satish Nambisan
Publisher: Edward Elgar Publishing
ISBN: 1788119983
Category : Business & Economics
Languages : en
Pages : 313
Book Description
Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and short-term social, economic and cultural consequences of their offerings. This Handbook contributes to a transdisciplinary understanding of digital innovation with a diverse set of leading scholars and their distinct perspectives. The ideas and principles advanced herein set the agenda for future transdisciplinary research on digital innovation in ways that inform not only firm-level strategies and practices but also policy decisions and science-focused investments.
Publisher: Edward Elgar Publishing
ISBN: 1788119983
Category : Business & Economics
Languages : en
Pages : 313
Book Description
Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and short-term social, economic and cultural consequences of their offerings. This Handbook contributes to a transdisciplinary understanding of digital innovation with a diverse set of leading scholars and their distinct perspectives. The ideas and principles advanced herein set the agenda for future transdisciplinary research on digital innovation in ways that inform not only firm-level strategies and practices but also policy decisions and science-focused investments.
Smart Management for Digital Transformation
Author: Belem Barbosa
Publisher:
ISBN: 9781799890096
Category : Information technology
Languages : en
Pages :
Book Description
"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--
Publisher:
ISBN: 9781799890096
Category : Information technology
Languages : en
Pages :
Book Description
"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--
Research Handbook on Digital Transformations
Author: F. Xavier Olleros
Publisher: Edward Elgar Publishing
ISBN: 1784717762
Category : Business & Economics
Languages : en
Pages : 475
Book Description
The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.
Publisher: Edward Elgar Publishing
ISBN: 1784717762
Category : Business & Economics
Languages : en
Pages : 475
Book Description
The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.
Research Handbook on International Migration and Digital Technology
Author: McAuliffe, Marie
Publisher: Edward Elgar Publishing
ISBN: 1839100613
Category : Social Science
Languages : en
Pages : 464
Book Description
This forward-looking Research Handbook showcases cutting-edge research on the relationship between international migration and digital technology. It sheds new light on the interlinkages between digitalisation and migration patterns and processes globally, capturing the latest research technologies and data sources. Featuring international migration in all facets from the migration of tech sector specialists through to refugee displacement, leading contributors offer strategic insights into the future of migration and mobility.
Publisher: Edward Elgar Publishing
ISBN: 1839100613
Category : Social Science
Languages : en
Pages : 464
Book Description
This forward-looking Research Handbook showcases cutting-edge research on the relationship between international migration and digital technology. It sheds new light on the interlinkages between digitalisation and migration patterns and processes globally, capturing the latest research technologies and data sources. Featuring international migration in all facets from the migration of tech sector specialists through to refugee displacement, leading contributors offer strategic insights into the future of migration and mobility.
Handbook of Research on Management and Strategies for Digital Enterprise Transformation
Author: Sandhu, Kamaljeet
Publisher: IGI Global
ISBN: 1799850161
Category : Business & Economics
Languages : en
Pages : 443
Book Description
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
Publisher: IGI Global
ISBN: 1799850161
Category : Business & Economics
Languages : en
Pages : 443
Book Description
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
Handbook of Research on Disruptive Innovation and Digital Transformation in Asia
Author: Patricia Ordóñez de Pablos
Publisher:
ISBN: 9781799864776
Category : Business & Economics
Languages : en
Pages : 661
Book Description
"The edited book will offer conceptual frameworks, empirical studies and case studies that will help to understand business opportunities in Central Asia, South East Asia and East Asia, with a special focus on ASEAN region"--
Publisher:
ISBN: 9781799864776
Category : Business & Economics
Languages : en
Pages : 661
Book Description
"The edited book will offer conceptual frameworks, empirical studies and case studies that will help to understand business opportunities in Central Asia, South East Asia and East Asia, with a special focus on ASEAN region"--
Handbook of Research on Digital Libraries: Design, Development, and Impact
Author: Theng, Yin-Leng
Publisher: IGI Global
ISBN: 1599048809
Category : Business & Economics
Languages : en
Pages : 689
Book Description
"This book is an in-depth collection aimed at developers and scholars of research articles from the expanding field of digital libraries"--Provided by publisher.
Publisher: IGI Global
ISBN: 1599048809
Category : Business & Economics
Languages : en
Pages : 689
Book Description
"This book is an in-depth collection aimed at developers and scholars of research articles from the expanding field of digital libraries"--Provided by publisher.