Research Handbook of Innovation and Creativity for Marketing Management PDF Download
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Author: Eric Shiu
Publisher: Edward Elgar Publishing
ISBN: 0857937952
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Author: Eric Shiu
Publisher: Edward Elgar Publishing
ISBN: 0857937952
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Author: Michael D. Mumford
Publisher: Edward Elgar Publishing
ISBN: 1784715468
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
The rapid pace of technological change and globalization of products, competition and services have conspired to place a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, the effective leadership of creative teams has proved especially important. This timely Handbook presents the state of the art for what leaders must do to lead creative teams and how they should do it.
Author: Rolf Sternberg
Publisher: Edward Elgar Publishing
ISBN: 1781004439
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in
Author: Mark Dodgson
Publisher:
ISBN: 019969494X
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Author: Viktor Dörfler
Publisher: Edward Elgar Publishing
ISBN: 1786439654
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
This Handbook offers an insightful journey through the landscape of research methods used to study the phenomenon of creativity. Offering a methodological panorama for the global community of creativity researchers, contributors provide markers and waypoints to better orient scholars and encourage reflection on how one might produce exceptional research on the burgeoning field of creativity.
Author: Lisa Min Tang
Publisher: World Scientific Publishing Company
ISBN: 9813141891
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures.This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1522530134
Category : Business & Economics
Languages : en
Pages : 921
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Book Description
Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.
Author: Bogueva, Diana
Publisher: IGI Global
ISBN: 1522547584
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Author: Christina Ellen Shalley
Publisher: Oxford Library of Psychology
ISBN: 0199927677
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
Creativity can be viewed as the first stage of the overall innovation process, an important dimension of the entrepreneurship and new venture creation processes, and as such, it is considered to be a cornerstone of organizational competitiveness in this global, knowledge-based economy. Research on creativity has increasingly become multilevel, with most work conducted at the individual or team level of analysis. At the same time, there is a large body of research being conducted at the organizational level of analysis on innovation, and there has been a significant amount of entrepreneurship research at the individual level, with an increasing focus on organizational entrepreneurship. However, these three research streams have developed independently, and there has been very little knowledge transfer between the three areas. Because entrepreneurship is often said to be a process that is required to convert innovation into business ventures that will deliver benefits to stakeholders, it is typically driven by an individual or small group of individuals. Creativity research, innovation research, and entrepreneurship research have the potential to inform each other, enriching our knowledge of each area, particularly with regard to the cognitive processes and behaviors that are most effective. This Handbook includes contributions from the leading scholars in these three research areas, who integrate contemporary research findings on organizational creativity, innovation, and entrepreneurship and provide fruitful new research directions."
Author: Dimitri Uzunidis
Publisher: John Wiley & Sons
ISBN: 1119832489
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 1 is the first of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity.
