Research Alert Yearbook 2002 PDF Download
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Author: EPM Communications, Inc
Publisher:
ISBN: 9781885747396
Category : Reference
Languages : en
Pages : 348
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Book Description
Author: EPM Communications
Publisher:
ISBN: 9781885747099
Category :
Languages : en
Pages : 487
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Book Description
Author:
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 1980
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Book Description
Author: Gary L. Moss
Publisher: Elsevier Health Sciences
ISBN: 9780750672382
Category : Medical
Languages : en
Pages : 368
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Book Description
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Gale Group
Publisher: Gale Cengage
ISBN: 9780787664862
Category : Business & Economics
Languages : en
Pages : 1296
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Book Description
Each updated edition identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects--industries and business concepts and practices. Edited by business information expert James Woy.
Author:
Publisher:
ISBN:
Category : Crime
Languages : en
Pages : 718
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Book Description
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1816
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Book Description
Author: James Woy
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1232
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Book Description
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 1520
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Book Description
Vols. 8-10 of the 1965-1984 master cumulation constitute a title index.
Author: Linda D. Hall
Publisher: Gale Cengage
ISBN: 9780787697037
Category : Business & Economics
Languages : en
Pages : 1362
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Book Description
Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.
