Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 392

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Book Description

Author: EPM Communications, Inc
Publisher:
ISBN: 9781885747396
Category : Reference
Languages : en
Pages : 348

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Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374

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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Author: Amy J. Lueck
Publisher: SIU Press
ISBN: 0809337436
Category : Language Arts & Disciplines
Languages : en
Pages : 274

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Book Description
In the nineteenth century, advanced educational opportunities were not clearly demarcated and defined. Author Amy J. Lueck demonstrates that public high schools, in addition to colleges and universities, were vital settings for advanced rhetoric and writing instruction. Lueck shows how the history of high schools in Louisville, Kentucky, connects with, contradicts, and complicates the accepted history of writing instruction and underscores the significance of high schools to rhetoric and composition history and the reform efforts in higher education today. Lueck explores Civil War- and Reconstruction-era challenges to the University of Louisville and nearby local high schools, their curricular transformations, and their fate in regard to national education reform efforts. These institutions reflect many of the educational trends and developments of the day: college and university building, the emergence of English education as the dominant curriculum for higher learning, student-centered pedagogies and educational theories, the development and transformation of normal schools, the introduction of manual education and its mutation into vocational education, and the extension of advanced education to women, African American, and working-class students. Lueck demonstrates a complex genealogy of interconnections among high schools, colleges, and universities that demands we rethink our categories and standards of assessment and our field’s history. A shift in our historical narrative would promote a move away from an emphasis on the preparation, transition, and movement of student writers from high school to college or university and instead allow a greater focus on the fostering of rich rhetorical practices and pedagogies at all educational levels. As the definition of college-level writing becomes increasingly contested once again, Lueck invites a reassessment of the discipline’s understanding of contemporary programs based in high schools like dual-credit and concurrent enrollment.

Author: George Barna
Publisher: Gospel Light Publications
ISBN: 9780830726639
Category : Religion
Languages : en
Pages : 172

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Book Description
They are the digital generation, the Mosaics, a new wave of connected and decidedly upbeat young people who are anxious to make a positive difference in the world around them. Skepticism - once the hallmark of Generation X - is waning as the prevalent attitude amoung teens. As teens change, so must our way of teaching them and reaching them. How can we effectively convey the eternal truths of the gospel to high-tech, information-drenched, highly mobile youth who believe themselves to be self-sufficient? What are the challenges we face in reaching out to the Mosaic generation? And what are the opportunities they present? Once, again, George Barna points the way.

Author: Grace Avellana Villamora
Publisher: Information Today, Inc.
ISBN: 9780910965637
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.

Author: Terence Hicks
Publisher: University Press of America
ISBN: 0761857796
Category : Education
Languages : en
Pages : 309

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Book Description
This groundbreaking book edited by Terence Hicks, a quantitative research professor, and Abul Pitre, a qualitative research professor, builds upon the usefulness of each research method and integrates them by providing valuable findings on a diverse group of college students. This book provides the reader with a mixture of quantitative and qualitative research studies surrounding nine chapters on African American, first-generation, undecided, and non-traditional college students. Drawing from major quantitative and qualitative theoretical research frameworks found in multicultural education, Research Studies in Higher Education is a must-read. The chapter authors provide important recommendations for university administrators, faculty, and staff in supporting the academic, personal, and social adjustment of college life for African American, first-generation, undecided, and non-traditional college students. The book contributes greatly to the research literature regarding the role that educational leaders have in educating multicultural college students.

Author: George Barna
Publisher: Baker Books
ISBN: 1441223649
Category : Religion
Languages : en
Pages : 143

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Book Description
No one can deny our culture is opposed to Christian values, and the influences bombarding our children's moral development are difficult to contend with. But few parents and church leaders realize that a child's moral development is set by the age of nine. It is therefore critical to start developing a child's biblical worldview from the very earliest years of life. The problem is complex: parents who themselves did not receive early spiritual training leave their children's training to the church. Yet the church often focuses on older children. The answer is for churches to come alongside parents to provide them biblical worldview training, parenting information, and counseling that will equip them to help their children become the spiritually mature church of tomorrow. This helpful and hopeful book unpacks just how to develop this kind of dynamic church/parent relationship and includes profiles of churches that are effectively ministering to children and winning the war for their hearts and minds.

Author: George Barna
Publisher: Baker Books
ISBN: 1441223665
Category : Religion
Languages : en
Pages : 248

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Book Description
Two decades ago a groundbreaking book called "The Frog in the Kettle" changed what we believe about the evangelical Church and its influence in America. Subsequent books by George Barna have become must-reading for church leaders and concerned Christians everywhere. Now Barna takes a fresh look at the Church--where we stand and where we are headed--at the dawn of the new millennium. With revealing statistics from cutting-edge research that illustrate the changing beliefs and attitudes in our society today, this book clearly shows the Church is at a crucial juncture in history--a time of rapid change in which we must begin to anticipate the world's needs in order to meet them.

Author: Elisia Cohen
Publisher: Routledge
ISBN: 1317525248
Category : Language Arts & Disciplines
Languages : en
Pages : 427

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Book Description
Communication Yearbook 39 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies