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Author: Ed Barks
Publisher:
ISBN: 9780974253817
Category :
Languages : en
Pages :
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Book Description
The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.Reporters Don't Hate You covers it all:?How to build meaningful, beneficial relationships with reporters?Why sustained practice is so essential - and tips for how to do it?What it takes to handle the hottest of hot potato questions?How to avoid falling victim to reporter tricks and traps?Why you should compose your headline before the editors do?Best practices for TV interviewsWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don't Hate You is the resource you've been seeking.It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
Author: Ed Barks
Publisher:
ISBN: 9780974253817
Category :
Languages : en
Pages :
Get Book Here
Book Description
The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.Reporters Don't Hate You covers it all:?How to build meaningful, beneficial relationships with reporters?Why sustained practice is so essential - and tips for how to do it?What it takes to handle the hottest of hot potato questions?How to avoid falling victim to reporter tricks and traps?Why you should compose your headline before the editors do?Best practices for TV interviewsWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don't Hate You is the resource you've been seeking.It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 113559788X
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communication
Author: Tom Chivers
Publisher: Weidenfeld & Nicolson
ISBN: 9781474608787
Category :
Languages : en
Pages : 304
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Book Description
'The AI does not hate you, nor does it love you, but you are made of atoms which it can use for something else' This is a book about AI and AI risk. But it's also more importantly about a community of people who are trying to think rationally about intelligence, and the places that these thoughts are taking them, and what insight they can and can't give us about the future of the human race over the next few years. It explains why these people are worried, why they might be right, and why they might be wrong. It is a book about the cutting edge of our thinking on intelligence and rationality right now by the people who stay up all night worrying about it. Along the way, we discover why we probably don't need to worry about a future AI resurrecting a perfect copy of our minds and torturing us for not inventing it sooner, but we perhaps should be concerned about paperclips destroying life as we know it; how Mickey Mouse can teach us an important lesson about how to programme AI; and why Spock is not as logical as we think he is.
Author: Olivia Matthews
Publisher: Kensington Cozies
ISBN: 149670939X
Category : Fiction
Languages : en
Pages : 324
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Book Description
A Los Angeles transplant, Sister Louise “Lou” LaSalle feels right at home in Briar Coast, New York. After all, her beloved nephew, Chris, works at the college founded by her congregation. But while Sister Lou has always played by the rules, she’s about to have her faith in herself tested—by murder . . . Sister Lou expects some pushback when she invites her friend, Maurice Jordan, to be the guest speaker for the St. Hermione of Ephesus Feast Day presentation. The theology professor is known far and wide for his controversial views. What she’s not prepared for is finding him dead in his hotel room, bashed over the head. When the local deputies focus on the members of her congregation as suspects, Sister Lou takes matters into her own hands. Against Chris’s wishes, she teams up with a cynical local reporter to delve into Maurice’s life. The unlikely partners in crime-fighting uncover a litany of both devotees and detractors. And though it might take a miracle to find the killer, Sister Lou vows to carry on until justice prevails . . .
Author:
Publisher:
ISBN:
Category : Eggs
Languages : en
Pages : 806
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Book Description
Author:
Publisher:
ISBN:
Category : Micronesia
Languages : en
Pages : 704
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Book Description
Author: John McFetridge
Publisher: ECW Press
ISBN: 1773056751
Category : Fiction
Languages : en
Pages : 317
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Book Description
Behind the scenes, nothing is what it seems. Gord Stewart, 40 years old, single, moved back into his suburban childhood home to care for his widowed father. But his father no longer needs care and Gord is stuck in limbo. He’s been working in the movie business as a location scout for years, and when there isn’t much filming, as a private eye for a security company run by ex-cops, OBC. When a fellow crew member asks him to find her missing uncle, Gord reluctantly takes the job. The police say the uncle walked into some dense woods in Northern Ontario and shot himself, but the man’s wife thinks he’s still alive. With the help of his movie business and OBC connections, Gord finds a little evidence that the uncle may be alive. Now Gord has two problems: what to do when he finds a man who doesn’t want to be found, and admitting that he’s getting invested in this job. For the first time in his life, Gord Stewart is going to have to leave the sidelines and get into the game. Even if it might get him killed.
Author: John R. Brandt
Publisher: HarperCollins Leadership
ISBN: 1400213681
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve. In Nincompoopery, Brandt leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. It usually starts by asking simple questions, such as: Why should our customers have to rekey their data multiple times to make a single purchase? Why are there four levels of approval just to order basic supplies? Why can’t we get qualified candidates for open positions, or provide new employees with decent training? In short: How did we become such nincompoops? And when will we stop? Brandt has worked with hundreds of companies to help them outwit competitors, and in this book, he shares his unique blueprint for success. Nincompoopery offers leaders the answers they need--and the profits they crave--with a scoop of humor on the side.
Author: Lanny J. Davis
Publisher: Simon and Schuster
ISBN: 1451679297
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Damaging stories and rumors can go viral in an instant—now, the nation’s premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself. TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF These days, every scandal is tried in the court of public opinion. Political insider and legal crisis manager Lanny Davis has spent years helping politicians, sports figures, business executives, and corporations—including Bill Clinton, Martha Stewart, Washington Redskins owner Dan Snyder, and Macy’s, to name a few—through the biggest reputation crises of our times. In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals and how each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself. Damaging falsehoods can go viral in an instant. The nation’s premier political spin doctor will teach you how to fight back.
Author: John Falk
Publisher: Henry Holt and Company
ISBN: 1466853204
Category : Biography & Autobiography
Languages : en
Pages : 302
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Book Description
An off-the-wall, heartbreaking, and often hilarious memoir of a correspondent reporting from the front lines while also battling his lifelong nemesis-chronic depression His own chemistry was his worst enemy, and it took John Falk to some very strange places-from Garden City, Long Island, to sniper-infested Sarajevo during the Bosnian bloodbath. But through it all, in the face of chronic depression, he kept reaching out for the life he'd always wanted. Hello to All That is his story-crazed, comic, poignant, suspenseful, hopeful. Falk was an average Long Island kid, until depression left him ashamed and trapped behind an impenetrable chemical wall. Barely surviving on "chin-up" tips from his big, loyal, boisterous family, Falk tried to fight his disease-or hide it. But by twenty-four, he was alone, living on books by war correspondents, their adventures his only escape. Then he found a blue pill called Zoloft and set out on a mission to make his own name as a correspondent during one of the most dangerous conflicts in recent memory. Falk's journey has never been predictable, and neither is his moving, outrageous, and sometimes frightening memoir. Here is the riveting tale of a man's lifelong battle-the struggle to defeat his greatest enemy and to connect, cure himself, and finally live.
