Report of the Federal Trade Commission on the Wholesale Marketing of Food PDF Download
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Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 794
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 794
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Trade regulation
Languages : en
Pages : 854
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Book Description
Author:
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 296
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Book Description
Author: Nicoletta A. Wilks
Publisher:
ISBN: 9781606929131
Category : Advertising
Languages : en
Pages : 0
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Book Description
This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.
Author: United States Federal Trade Commission
Publisher: Palala Press
ISBN: 9781377384115
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Mrs. Edward Prentiss Costigan
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 10
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1316
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1304
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Book Description
Author: United States Federal Trade Commission
Publisher: Arkose Press
ISBN:
Category :
Languages : en
Pages : 1064
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author:
Publisher:
ISBN:
Category : Dairy products
Languages : en
Pages : 1312
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Book Description
