"Lacoste on Tennis" PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download "Lacoste on Tennis" PDF full book. Access full book title "Lacoste on Tennis" by Jean René Lacoste. Download full books in PDF and EPUB format.
Author: Jean René Lacoste
Publisher:
ISBN:
Category : Tennis
Languages : en
Pages : 236
Get Book Here
Book Description
Author: Jean René Lacoste
Publisher:
ISBN:
Category : Tennis
Languages : en
Pages : 236
Get Book Here
Book Description
Author: Patsy Sims
Publisher: University Press of Kentucky
ISBN: 9780813108872
Category : Social Science
Languages : en
Pages : 340
Get Book Here
Book Description
Traces the recent history of the Ku Klux Klan, looks at the viewpoints of individual men and women active in the Klan, and describes the reasons for the Klan's decline
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453052
Category : Business & Economics
Languages : en
Pages : 281
Get Book Here
Book Description
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Author: Allen M. Hornblum
Publisher: U of Nebraska Press
ISBN: 0803288115
Category : Biography & Autobiography
Languages : en
Pages : 511
Get Book Here
Book Description
Babe Ruth, Jack Dempsey, Bobby Jones, and Bill Tilden were the legendary quartet of the “Golden Age of Sports” in the 1920s. They transformed their respective athletic disciplines and captured the imagination of a nation. The indisputable force behind the emergence of professional tennis as a popular and lucrative sport, Tilden’s on-court accomplishments are nothing short of staggering. The first American?born player to win Wimbledon and a seven?time winner of the U.S. singles championship, he was the number 1 ranked player for ten straight years. A tall, flamboyant player with a striking appearance, Tilden didn’t just play; he performed with a singular style that separated him from other top athletes. Tilden was a showman off the court as well. He appeared in numerous comedies and dramas on both stage and screen and was a Renaissance man who wrote more than two dozen fiction and nonfiction books, including several successful tennis instructions books. But Tilden had a secret—one he didn’t fully understand himself. After he left competitive tennis in the late 1940s, he faced a lurid fall from grace when he was arrested after an incident involving an underage boy in his car. Tilden served seven months in prison and later attempted to explain his questionable behavior to the public, only to be ostracized from the tennis circuit. Despite his glorious career in tennis, his final years were much constrained and lived amid considerable public shunning. Tilden’s athletic accomplishments remain, as he is arguably the best American player ever. American Colossus is a thorough account of his life, bringing a much-needed look back at one of the world’s greatest athletes and a person whose story is as relevant as ever.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749464925
Category : Business & Economics
Languages : en
Pages : 408
Get Book Here
Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author: Debbie Millman
Publisher: Rockport Publishers
ISBN: 1610581989
Category : Design
Languages : en
Pages : 312
Get Book Here
Book Description
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Author:
Publisher:
ISBN:
Category : Young Men's Christian associations
Languages : en
Pages : 684
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Tennis
Languages : en
Pages : 856
Get Book Here
Book Description
Author: Ilan Alon
Publisher: Routledge
ISBN: 0429515359
Category : Business & Economics
Languages : en
Pages : 852
Get Book Here
Book Description
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author: Harold Wallace Ross
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 634
Get Book Here
Book Description
