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Author: Nina Simon
Publisher: Museum 2.0
ISBN: 9780692701492
Category : Art
Languages : en
Pages : 196
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Book Description
What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Author: Nina Simon
Publisher: Museum 2.0
ISBN: 9780692701492
Category : Art
Languages : en
Pages : 196
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Book Description
What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Author: Harrison Coerver
Publisher: John Wiley & Sons
ISBN: 1118834143
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Author: Deirdre Wilson
Publisher: Cambridge University Press
ISBN: 052176677X
Category : Language Arts & Disciplines
Languages : en
Pages : 397
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Book Description
When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.
Author: Elisa Tamarkin
Publisher: University of Chicago Press
ISBN: 022645326X
Category : Literary Criticism
Languages : en
Pages : 445
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Book Description
A history of the idea of “relevance” since the nineteenth century in art, criticism, philosophy, logic, and social thought. Before 1800 nothing was irrelevant. So argues Elisa Tamarkin’s sweeping meditation on a key shift in consciousness: the arrival of relevance as the means to grasp how something that was once disregarded, unvalued, or lost to us becomes interesting and important. When so much makes claims to our attention every day, how do we decide what is most valuable right now? Relevance, Tamarkin shows, was an Anglo-American concept, derived from a word meaning “to raise or to lift up again,” and also “to give relief.” It engaged major intellectual figures, including Ralph Waldo Emerson and pragmatists and philosophers—William James, Alain Locke, John Dewey, and Alfred North Whitehead—as well as a range of critics, phenomenologists, linguists, and sociologists. Relevance is a struggle for recognition, especially in the worlds of literature, art, and criticism. Poems and paintings in the nineteenth century could now be seen as pragmatic works that make relevance and make interest—that reveal versions of events that feel apropos of our lives the moment we turn to them. Vividly illustrated with paintings by Winslow Homer, Henry Ossawa Tanner, and others, Apropos of Something is a searching philosophical and poetic study of relevance—a concept calling for shifts in both attention and perceptions of importance with enormous social stakes. It remains an invitation for the humanities and for all of us who feel tasked every day with finding the point.
Author: Rob Barnard
Publisher:
ISBN: 9780578890661
Category :
Languages : en
Pages :
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Book Description
A Search for Relevance collects previously published essays by Rob Barnard, a modern potter, that chronicle the thoughts, feelings and beliefs that helped confirm his perception that pottery is capable of expressing the same kind of serious thoughts and feelings found in all other forms of art. These articles act as a public diary of Barnard's search for relevance as a potter in contemporary Western society. The analyses and opinions contained in these essays are not theoretical. They are a direct consequence of Barnard's material struggle to understand the ability of pottery to profoundly address the human condition. Barnard argues that the making of any kind of serious art, whether it is painting, sculpture, photography or pottery, can only be sustained if this kind of powerful experience is at the core of the motivation for its creation. In exploring how pottery, and other so-called traditional crafts, might still be relevant in modern culture Barnard asks; Where should contemporary craftspeople look for influence? What is in the basic nature of all crafts throughout history that makes it so important to us as human beings? By what standards should we judge contemporary crafts? For serious artists searching for relevancy these essays highlight one path towards living on the frontiers of your art.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: A. Albee
Publisher: Springer
ISBN: 1137452811
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: Agnieszka Piskorska
Publisher: Cambridge Scholars Publishing
ISBN: 1443845760
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
The present volume covers a variety of topics which are at the centre of interest in pragmatic research: understanding and believing, reference, politeness, communication problems, stylistics, metaphor, and humour. Next to innovative theoretical proposals, there are interesting analyses and discussions.
Author: Tim Manners
Publisher: Penguin
ISBN: 9781591842200
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies, fashion-obsessed images and old-fashioned advertising - and focus on what today's consumers care about. Manners argues that some once-powerful companies are in trouble because they've lost their relevance. Drawing on scores of examples including Tesco and Virgin Megastores and interviews with many of the world's top marketers, Manners defines the key principles of relevant brands.
Author: Kate Scott
Publisher: Cambridge University Press
ISBN: 1108418635
Category : Language Arts & Disciplines
Languages : en
Pages : 327
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Book Description
Showcases recent research by leading scholars working within the relevance-theoretic pragmatics framework.
