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Author: Jeffrey Parker
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
To date, research on no-choice options has primarily examined the conditions that foster choice deferral, thus focusing on the frequency with which consumers select the no-choice option. in this article, the authors argue that even if the no-choice option is not selected, its mere presence in the choice set may alter consumers' choices. more specifically, they investigate how decision processes and preferences change when consumers have a no-choice option versus when they are forced to choose from a given choice set. they propose that the inclusion of a no- choice option in a choice set affects preferences by leading consumers to determine not only which alternative is best, but which, if any, are acceptable (i.e., meet the consumer's minimum needs). accordingly, the authors demonstrate that the inclusion of a no-choice option in the choice set (1) leads to more alternative- (rather than attribute-) based information processing, (2) increases the importance of attributes that are more meaningful when alternatives are evaluated one by one (i.e., enriched attributes), and (3) increases the importance of attributes with levels that are closer to the consumer's minimum needs (thresholds). they demonstrate that such changes influence consumers' preference structures and ultimate choices. they conclude with a discussion of the theoretical, methodological, and managerial implications of these findings.
Author: Jeffrey Parker
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
To date, research on no-choice options has primarily examined the conditions that foster choice deferral, thus focusing on the frequency with which consumers select the no-choice option. in this article, the authors argue that even if the no-choice option is not selected, its mere presence in the choice set may alter consumers' choices. more specifically, they investigate how decision processes and preferences change when consumers have a no-choice option versus when they are forced to choose from a given choice set. they propose that the inclusion of a no- choice option in a choice set affects preferences by leading consumers to determine not only which alternative is best, but which, if any, are acceptable (i.e., meet the consumer's minimum needs). accordingly, the authors demonstrate that the inclusion of a no-choice option in the choice set (1) leads to more alternative- (rather than attribute-) based information processing, (2) increases the importance of attributes that are more meaningful when alternatives are evaluated one by one (i.e., enriched attributes), and (3) increases the importance of attributes with levels that are closer to the consumer's minimum needs (thresholds). they demonstrate that such changes influence consumers' preference structures and ultimate choices. they conclude with a discussion of the theoretical, methodological, and managerial implications of these findings.
Author: Wynn C. Stirling
Publisher: Cambridge University Press
ISBN: 1139438298
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
In our day-to-day lives we constantly make decisions which are simply 'good enough' rather than optimal. Most computer-based decision-making algorithms, on the other hand, doggedly seek only the optimal solution based on rigid criteria and reject any others. In this book, Professor Stirling outlines an alternative approach, using novel algorithms and techniques which can be used to find satisficing solutions. Building on traditional decision and game theory, these techniques allow decision-making systems to cope with more subtle situations where self and group interests conflict, perfect solutions can't be found and human issues need to be taken into account - in short, more closely modelling the way humans make decisions. The book will therefore be of great interest to engineers, computer scientists and mathematicians working on artificial intelligence and expert systems.
Author: Gordon R. Foxall
Publisher: Routledge
ISBN: 1317913469
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author:
Publisher: University of Belgrade, Faculty of Organizational Sciences
ISBN: 8676802556
Category : Business & Economics
Languages : en
Pages : 2004
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Book Description
Author: Gerald Gaus
Publisher: Cambridge University Press
ISBN: 1139495070
Category : Philosophy
Languages : en
Pages : 642
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Book Description
Drawing on the tools of game theory, social choice theory, experimental psychology, and evolutionary theory, Gerald Gaus advances a revised account of public reason liberalism, showing how a free society can secure a moral equilibrium that is endorsed by all, and how a just state respects, and develops, such an equilibrium.
Author: Neil D. Shortland
Publisher: Oxford University Press
ISBN: 0190940891
Category : Psychology
Languages : en
Pages : 240
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Book Description
Conflict: How Soldiers Make Impossible Decisions is about making hard choices--where all outcomes are potentially negative. The authors draw on interviews conducted with soldiers about the situations they faced and the decisions they made at war. These are vivid and sometimes distressing stories. They form the data from which the authors explore the cognitive processes associated with choice, commitment to action and (sometimes) error, as well as goal directed thinking, innovation and courage. By referring to real cases, Conflict invites readers to consider their own responses under extreme circumstances and ask themselves how they would choose between difficult options. In doing so this book will go some way to helping readers understand what it feels like when choosing between least-worst decisions.
Author: Mark Tadajewski
Publisher: Routledge
ISBN: 1317247280
Category : Business & Economics
Languages : en
Pages : 1076
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Book Description
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Author: James Alt
Publisher: Russell Sage Foundation
ISBN: 1610440048
Category : Political Science
Languages : en
Pages : 376
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Book Description
What can the disciplines of political science and economics learn from one another? Political scientists have recently begun to adapt economic theories of exchange, trade, and competition to the study of legislatures, parties, and voting. At the same time, some of the most innovative and influential thinkers in economics have crossed the boundaries of their discipline to explore the classic questions of political science. Competition and Cooperation features six of these path-breaking scholars, all winners of the Nobel Prize for Economics, in a series of conversations with more than a dozen distinguished political scientists. The discussions analyze, adapt, and extend the Nobelists' seminal work, showing how it has carried over into political science and paved the way for fruitful cooperation between the two disciplines. The exchanges span all of the major conceptual legacies of the Nobel laureates: Arrow's formalization of the problems of collective decisions; Buchanan's work on constitutions and his critique of majority rule; Becker's theory of competition among interest groups; North's focus on insecure property rights and transaction costs; Simon's concern with the limits to rationality; and Selten's experimental work on strategic thinking and behavior. As befits any genuine dialogue, the traffic of ideas and experiences runs both ways. The Nobel economists have had a profound impact upon political science, but, in addressing political questions, they have also had to rethink many settled assumptions of economics. The standard image of economic man as a hyper-rational, self-interested creature, acting by and for for himself, bears only a passing resemblance to man as a political animal. Several of the Nobelists featured in this volume have turned instead to the insights of cognitive science and institutional analysis to provide a more recognizable portrait of political life. The reconsideration of rationality and the role of institutions,in economics as in politics, raises the possibility of a shared approach to individual choice and institutional behavior that gives glimmers of a new unity in the social sciences. Competition and Cooperation demonstrates that the most important work in both economics and political science reflects a marriage of the two disciplines.
Author: Jussi Suikkanen
Publisher: Cambridge University Press
ISBN: 1108587119
Category : Philosophy
Languages : en
Pages : 77
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Book Description
This Element begins by describing T.M. Scanlon's contractualism according to which an action is right when it is authorised by the moral principles no one could reasonably reject. This view has argued to have implausible consequences with regards to how different-sized groups, non-human animals, and cognitively limited human beings should be treated. It has also been accused of being theoretically redundant and unable to vindicate the so-called deontic distinctions. I then distinguish between the general contractualist framework and Scanlon's version of contractualism. I explain how the general framework enables us to formulate many other versions of contractualism some of which can already be found in the literature. Understanding contractualism in this new way enables us both to understand the structural similarities and differences between different versions of contractualism and also to see the different objections to contractualism as internal debates about which version of contractualism is correct.
Author: Wynn C. Stirling
Publisher: Cambridge University Press
ISBN: 1107011744
Category : Computers
Languages : en
Pages : 251
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Book Description
This book describes conditional games, a form of game theory that accommodates multiple stakeholder decision-making scenarios where cooperation and negotiation are significant issues and where notions of concordant group behavior are important. The book extends the concept of a preference ordering that permits stakeholders to modulate their preferences as functions of the preferences of others.
