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Author: Chuka Onwumechili
Publisher: Rowman & Littlefield
ISBN: 0739176145
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.
Author: Chuka Onwumechili
Publisher: Rowman & Littlefield
ISBN: 0739176145
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.
Author: Isaac A. Blankson
Publisher: State University of New York Press
ISBN: 0791479358
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
Negotiating Democracy addresses issues that have defined the challenges and consequences of media transformation faced by new and emerging democracies. These issues include the dismantling of national broadcasting systems, the promotion of private independent and pluralistic media, the clash between liberal democratic and authoritarian political traditions, negotiations about the appropriate broadcast language, and the potential for free press and for freedom of speech. The contributors use examples from countries such as Cambodia, Bulgaria, Iran, Nigeria, and Taiwan to not only provide detailed analysis of regional and/or nation-specific cases of media, but also to identify transnational patterns that help deepen the understanding of the media's role in globalization.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 932
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Book Description
Author: Ramata Molo Thioune
Publisher: IDRC
ISBN: 1552500012
Category : Communication in community development
Languages : en
Pages : 138
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Book Description
Volume 1 looks at the introduction, adoption, and utilization of ICTs at the community level. In various contexts -- geographical, technological, socioeconomic, cultural, and institutional -- the book explores the questions of community participation. It looks at how communities in sub-Saharan Africa have reacted to the changes brought about by the introduction of these new ICTs and, in detail, presents both the opportunities and the challenges that ICTs present for community development. The book will be useful for both researchers and development practitioners active, or just embarking upon, an "ICT for development" program. It will also be a very useful reference tool not only for academics but also for policymakers, decision-makers, and development professionals interested in the issue.
Author: Emmanuel C. Alozie
Publisher: Edwin Mellen Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In this remarkable study, Emmanuel C. Alozie has attempted to explore the role of advertising in the national and economic development of Nigeria. Examining this role through a combination of quantitative content analysis and critical cultural methods, he has pursued a number of basic research questions. For example, one question asks: what proportion of the advertisements in Nigerian mass media is directed to business entities as opposed to ordinary consumers? The answer he provides presents an interesting perspective on advertising's role. His research also found that most ads were product related, and less than a third of the ads were related to service, one indication of the relative underdevelopment of the economy. Ads also promoted largely nonessential products and services to the tune of 65 per cent. developing country like Nigeria, the multitiered government agencies would provide a major share of the media advertising. In reality, only a tiny proportion (about 5 per cent) actually came from government sources, the rest of the advertising was provided by the national and multinational corporations. Alozie also found that Nigerian sponsors tend to promote goods of foreign origin over those of Nigerian derivative. Overall, he found that less than half the products and services advertised (42 per cent) were of Nigerian origin, with much of the products nonessential in nature. Advertising messages with embedded appeals have the potential of manipulating consumers, and promoting unproductive consumption habits among consumers in a situation of scarcity. Therefore, the appeals that are used in the advertising content become an important issue in a developing nation like Nigeria. Alozie did not find extensive use of the image, youth and sex appeals in the ads so prevalent in the West, even though some of these appeals were found to have crept into the content. primary selling point. In addition, emphasis was on savings, family and safety for products regardless of whether the ads featured high involvement or low involvement products and services. For decades, policy makers in the developing world have debated the need for using mass media for human-resource moralization by emphasizing developmental themes. To what extent Nigerian ads contain developmental themes is a question Alozie explores. He finds that some ads do contain developmental themes, such as, savings, self-development, modernization, investment, hard work, competition, etc. These themes, however, appear rather infrequently. Financial institutions emphasize developmental themes, while manufacturing enterprises do not. The author underscores the need for the government to encourage private and public corporations to include developmental themes in their advertising messages to promote individual as well as communal or collective interests. messages, the author draws some broad conclusions that provide significant insight into Nigeria's prevailing advertising scene. For example, he concludes that the degree of information on products and services available in the country is inadequate because of low-level advertising. Even though developmental themes are employed in advertising messages, the sparcity of their use is not likely to promote national development. Broadcast advertisements are more democratic than those in the print media primarily because they promote products and services more affordable to the average consumer. In general, consumer products advertised in Nigeria are frequently of foreign origin and, therefore, they are targeted to the elite who can afford the expensive nonessential products. The author recognizes the value and need for advertising that can disseminate not only beneficial information about products and services, but can also serve as an effective tool in government's hands to promote information on significant social and developmental issues and policies that will affect the public. scholars and researchers have contributed to the sizeable existing literature on development, few have examined advertising as a meaningful means of communication for developmental messages and values. Through his study, Alozie has attempted to fill this void. Students and scholars with an interest in the media of developing nations will find the articulation of the various theories concerning socio-economic development quite stimulating. But more importantly, by answering a range of significant questions about the nature and types of advertising messages published or aired in the Nigerian mass media, discussing what themes and values they contain, and how relevant they are or influence the developmental goals of the nation, the author offers a study that is useful, insightful and rewarding.
Author: Kelfala Morana Kallon
Publisher: Edwin Mellen Press
ISBN:
Category : History
Languages : en
Pages : 436
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Book Description
The main theme of this work is that Sierra Leone's problem of endemic corruption is due to the fact that the net benefit from corruption has been consistently positive and high through much of the post-independence period, and that economic analysis offers insights into the problem of corruption.
Author: Charles Ohiri Chikeka
Publisher:
ISBN:
Category : History
Languages : en
Pages : 244
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Book Description
The main thrust of this study is that throughout the process of partition, African nations tried hard to check the tidal wave of European assault. What served as the decisive factor in these encounters were the superiority of Europeans' weapons, in addition to such factors as fraudulent treaties of friendship, the role of missionaries and traders, divide-and-conquer strategies, and direct military interventions.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1306
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Book Description
Author: Adomi, Esharenana E.
Publisher: IGI Global
ISBN: 1615208488
Category : Computers
Languages : en
Pages : 928
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Book Description
The Handbook of Research on Information Communication Technology Policy: Trends, Issues and Advancements provides a comprehensive and reliable source of information on current developments in information communication technologies. This source includes ICT policies; a guide on ICT policy formulation, implementation, adoption, monitoring, evaluation and application; and background information for scholars and researchers interested in carrying out research on ICT policies.
Author: Ritchard M'Bayo
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
Communication in an Era of Global Conflicts assesses trends and issues in communication and their implications for conflicts in the African context. In doing so, the various chapters draw from culture, tradition, folklore, communication and conflict theories, principles and strategies, and from systems approach to conflict resolution. The underlying assumption of all the chapters is the pivotal role of communication--new media, traditional mass communication, interpersonal communication, intercultural communication, and communication technologies--in conflict and conflict resolution. This book is unique for its multidimensional perspectives, a long overdue addition to the growing literature on conflicts in Africa.
