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Author: Dian Fox
Publisher: Penn State Press
ISBN: 0271040386
Category : Literary Criticism
Languages : en
Pages : 261
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Book Description
Author: Dian Fox
Publisher: Penn State Press
ISBN: 0271040386
Category : Literary Criticism
Languages : en
Pages : 261
Get Book Here
Book Description
Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Solitaire Townsend
Publisher: Unbound Publishing
ISBN: 1911586386
Category : Nature
Languages : en
Pages : 262
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Book Description
What if saving the world was good for you? That’s my promise in The Happy Hero. That you can be happier and healthier simply by making a difference to the world around you. I call this formula ‘positive+action’, and after decades of researching, writing about and living positive+action I’ve become convinced this the answer to enjoying a better life. I want to tell you stories of the people who have already discovered this secret. And set out the principles for how to feel good by doing good. Which sounds simple. Except that there’s so much that needs to change, where do you even start? Everyday our media finds another international crisis or health scare, another predator or disaster. We are subject to an overwhelming barrage of fear and negativity each time we open our phones or switch on the TV. We have been trained out of happiness by these stories and turned into the victims of our own lives rather than the heroes. The Happy Hero will offer a simple solution: stop worrying about the world and start making it better. Because new research shows that trying to make a difference, even in the smallest ways, can extend your life, improve your relationships and even help you recover from a cold! And luckily, many of the changes we need to make to build a better world, we should want to do anyway. In The Happy Hero I’ll share the emerging evidence of how heroism can make you happy. I’ll also provide practical examples for getting started. This book will even take on the most intractable and complicated problem facing all of us: climate change. And we’ll discover how solving it will solve so much more. The UK’s top medical journal recently reported that the best way to protect your heart and slim your waistline is to count the carbon rather than calories in your food. The US Military insists that renewable energy will make our countries energy independent and help reduce conflict by providing cheaper sources of power to the poorest. In our own lives, we know that saving energy simply saves money. Together we can cut even huge challenges like climate change down to size. And every step and every action will come with their own reward.
Author: Eileen Spinelli
Publisher: Marshall Cavendish
ISBN: 9780761452232
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
A cat gives birth to a litter of kittens in an abandoned building that catches fire while she is out searching for food. Based on a true story.
Author: Ray Broadus Browne
Publisher: Popular Press
ISBN:
Category : Literary Criticism
Languages : en
Pages : 352
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Book Description
An investigation of society's heroes during any time period will reveal the personnel deemed worthy of being emulated at that particular time by that particular society. There will be many old and time-tested figures, sometimes with new faces and new profiles; there will also be a mix of new faces. Thus the hero--like history itself--is constantly in transition, and both the hero and the transition are fundamental to the study of a culture. These essays turn the pantheon of heroes around before our eyes and reveal the many complicated aspects of hero worship.
Author: Richard Aldington
Publisher: Penguin
ISBN: 1101602937
Category : Fiction
Languages : en
Pages : 370
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Book Description
One of the great World War I antiwar novels—honest, chilling, and brilliantly satirical Based on the author's experiences on the Western Front, Richard Aldington's first novel, Death of a Hero, finally joins the ranks of Penguin Classics. Our hero is George Winterbourne, who enlists in the British Expeditionary Army during the Great War and gets sent to France. After a rash of casualties leads to his promotion through the ranks, he grows increasingly cynical about the war and disillusioned by the hypocrisies of British society. Aldington's writing about Britain's ignorance of the tribulations of its soldiers is among the most biting ever published. Death of a Hero vividly evokes the morally degrading nature of combat as it rushes toward its astounding finish. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Author: Adam Toporek
Publisher: AMACOM
ISBN: 0814449069
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
On the front lines of customer service, every day presents new and unexpected challenges—and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown? In Be Your Customer’s Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to: Achieve the mindset required for Hero-ClassTM service Understand the customer’s expectations--and exceed them Develop powerful communication skills Avoid the seven triggers guaranteed to set customers off Handle difficult and even irrational customers with ease Armed with the tools and techniques in Be Your Customer’s Hero, you will have all they need to transform themselves into the heroes their customers need.
Author: Anthony J. Cascardi
Publisher: Penn State Press
ISBN: 9780271025698
Category : Literary Criticism
Languages : en
Pages : 340
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Book Description
Spain in the sixteenth and seventeenth centuries was in the throes of modernization arising from trade with the New World and the rise of an urban society. During this period, Spanish culture came to be dominated by the tension between an old regime of traditional values&—honor, lineage, purity of blood&—and these modernizing influences. Anthony J. Cascardi examines the literature of the Golden Age as the point at which tensions between the old and the new converged and proposes that this historical drama provided the context for subject-formation in early modern Spain. He examines how Spanish writers envisioned history and studies how these visions revealed or concealed contradictions between social values of their time, particularly between the value systems of caste and class. Ideologies of History in the Spanish Golden Age draws on recent theoretical paradigms in contemporary philosophy, psychoanalysis, political and social theory, and literary history to place Spain's major literary figures in challenging new contexts. By accounting for both modernizing desires and resistances to modernization, Cascardi provides readers interested in theories of ideology and history with a new way of looking at the literature of the Spanish Golden Age.
Author: Richard Peck
Publisher: Penguin
ISBN: 1440652570
Category : Juvenile Fiction
Languages : en
Pages : 162
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Book Description
Davy Bowman’s dad looks forward to Halloween more than a kid, and Davy’s brother, Bill, flies B-17s. Davy adores these two heroes and tries his best to follow their lead, especially now. World War II has invaded Davy’s homefront boyhood. Bill has joined up, breaking their dad’s heart. It’s an intense, confusing time, and one that will spur Davy to grow up in a hurry. This is one of Richard Peck’s finest novels—a tender, unforgettable portrait of the World War II home front and a family’s enduring love.
Author: Mary Jane Brant
Publisher:
ISBN: 9780981780900
Category : Family & Relationships
Languages : en
Pages : 289
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Book Description
In her courageous book, Brant chronicles the first year of living without her beloved daughter who died of brain cancer. She shares not only the story of a life lost through tragedy, but the legacy of a renewed life filled with grace, compassion, wisdom, and choice.
